star
+28%
Conversion rate lift post-Shopify rebuild
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$100K
Average Revenue in the first 90 days for New Stores
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-70%
Account Management calls after B2B portal launch
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72+
Awards Won

Before you book, see if your situation matches.

If it does, this will be 60 minutes well spent. If it doesn't, we'll tell you that on the call. Honestly.
Launching a New Store

Your product is ready. You need a store that sells from day one — not something you'll rebuild in 12 months.

You're building a real eCommerce business and you can't afford to get the platform wrong. You need conversion architecture, SEO foundations, and the integrations that make scaling actually possible.

Budget typically from $15k

  • Platform recommendation — Shopify or WooCommerce — before you spend anything
  • Conversion-first product pages and checkout design
  • Afterpay, Zip, and payment gateways configured from day one
  • ERP / inventory integration scoped upfront — not bolted on later
Live Store That Underperforms

Traffic is there. The product is good. But your conversion rate is below 2% and nobody can tell you why.

You've invested in a store that should be generating more. Cart abandonment is high, mobile converts at a fraction of desktop, and every change requires a developer. You need a team that diagnoses before they quote.

Starts with free store audit

  • Free conversion audit — checkout funnel, product pages, mobile UX
  • Honest diagnosis before any recommendation
  • CRO roadmap: quick wins and structural fixes
  • Revenue impact estimate before you commit to a single dollar
Platform Migration — Magento / BigCommerce

Your current platform is costing more to maintain than it generates. You need to move without losing your rankings.

Magento 1 EOL, rising BigCommerce costs, or a custom platform your team can't manage. You need to migrate to Shopify without the SEO disaster stories you've heard from other businesses.

Budget typically from $25k

  • Full URL audit and 301 redirect map before any work begins
  • Product data and metadata migration — nothing lost
  • ERP / 3PL integration maintained or improved
  • 80+ successful migrations — Magento, BigCommerce, OpenCart

Whichever situation is yours, the next step is the same — a 60-minute call with a senior eCommerce consultant. No pitch. No obligation.

Book Your Free Discovery Session

Not sure if you're ready? That's exactly what the strategy session is for.

In 60 minutes you'll know: what platform is right for your specific business, where your current store is losing revenue, what a rebuild or CRO project will realistically cost, and what the three highest-impact changes are. If we're not the right fit, we'll tell you who is.

The honest answer — not what's easiest for us to build.

Both platforms work. The right choice depends on your product type, team, and revenue model. We'll give you a definitive recommendation in the free session.

Hosted, scalable, conversion-optimised

Shopify & Shopify Plus

Custom Liquid themes, Shopify Plus certified builds, ERP/3PL integrations (Cin7, Unleashed, DEAR), Afterpay & Zip, subscription builds, Shopify Plus B2B. Not templates — purpose-built for conversion.

Best for: DTC brands, product-based businesses, high-volume merchants, subscriptions

350+ Shopify stores · +62% avg conversion uplift
Complete ownership, zero transaction fees

WooCommerce

Custom checkout flows, B2B wholesale portals, customer-specific pricing, Xero/MYOB/Cin7 integration. You own the platform and code outright — forever. Zero % transaction fees on every order.

Best for: B2B, large catalogues, complex pricing rules, content + commerce

400+ WooCommerce builds · 0% transaction fees

Four levers that move eCommerce revenue.

Average eCommerce conversion is 1.4%. Well-optimised stores consistently hit 3–5%. The difference is architecture — not more traffic.

🏠
Product Pages

Trust signals, image quality, social proof placement, size guides, and CTA hierarchy. The most under-optimised page on most stores — and the highest leverage point.

🛒
Checkout Flow

Fewer fields, guest checkout, Afterpay & Zip, one-click upsells, address autocomplete. Every extra step costs conversions. The checkout is where revenue is made or lost.

📱
Mobile UX

Touch targets, sticky add-to-cart, swipe gallery, Apple Pay and Google Pay. 72% of Australian eCommerce traffic arrives on mobile — your store must convert on it.


Site Speed

Sub-2s LCP, lazy loading, CDN delivery, Liquid optimisation. Every 1-second delay costs 7% in conversions. Speed is a revenue lever — not a technical vanity metric.

AI isn't coming to eCommerce.
It's already deciding who wins.

Every store we build today is architected for the capabilities that are already determining competitive advantage: AI-powered product recommendations that lift average order value, smart search that converts browsers into buyers, personalisation engines that adapt to each visitor's behaviour.

We don't add these as apps. We architect for them — data layers, API design, and performance foundations that make AI integrations possible without a full rebuild in 12 months.

🤖
AI Product Recommendations

Personalised upsell and cross-sell that adapts to purchase history and browse behaviour. Typically adds 8–15% to average order value.

🔍
Smart Search & Merchandising

AI-powered search that understands intent, not just keywords. Reduces zero-result searches and guides buyers to conversion faster.


Predictive Inventory & Demand

Demand forecasting integrated with your ERP to reduce stockouts and overstock. Connected at the architecture level, not via a fragile app.

Revenue, not just rankings.

Real projects. Real clients. Verified on Clutch.
logo-9-1

Roses Only: From browsing to buying—seamless, elegant, and conversion-focused.

We redesigned the online experience to simplify gifting journeys. The result: higher conversions, smoother checkout, and a more delightful way to send flowers.

Book Your Free Discovery Session
Roses only
JasonL_2013

JasonL: From cluttered catalogue to confident purchase—purposeful, scalable, and built for B2B.

We transformed a complex Magento store into a Shopify-powered experience designed for how businesses actually buy. The result: effortless product discovery, a streamlined checkout, and a platform that turns office furniture browsing into seamless decisions.

Book Your Free Discovery Call
Jason L
Bahah Logo

From zero to 10,000+ bookings and aiming for 250% growth.

We built Bahah a simple, scalable app that helped them grow fast. With momentum building, we’re still working together to take it even further.

Book Your Free Discovery Call
Baha-3

Most stores are built to launch.
Ours are built to convert — for years.

Four pillars. Every EB Pearls eCommerce project. No exceptions.
Pillar 01

💰 Conversion

Architecture that sells.

  • Checkout designed for minimum friction
  • Product page trust signals and social proof
  • Mobile-first UX — 72% of AU traffic is mobile
  • Afterpay, Zip, Apple Pay, Google Pay standard
Pillar 02

⚙️ Integration

Systems that talk to each other.

  • ERP / inventory sync before go-live
  • Xero, MYOB, Cin7, Unleashed, DEAR
  • 3PL integration — zero manual fulfilment
  • CRM connection — every order tracked
Pillar 03


Speed

Sub-2s load. Always.

  • Custom Liquid themes — no bloated apps
  • Image optimisation and lazy loading
  • CDN delivery configured at launch
  • Core Web Vitals compliance as a requiremen
Pillar 04

📈
Scale

Built for where you're going.
  • Infrastructure for 10× current traffic
  • 90-day CRO window after launch
  • New capabilities without rebuilding
  • SEO architecture that compounds over time
Pricing — honest numbers, not "it depends"

What your eCommerce project will cost. Honestly.

Most agencies won't give you a number until meeting three. Here's what a properly built eCommerce store actually costs in Australia — so you walk into any conversation with realistic expectations.
What You're Building Typical Investment Typical Timeline Who This Suits
Standard eCommerce Store — custom Shopify or WooCommerce, payment gateways, conversion-first product pages, SEO foundations $15k – $35k
8–10 weeks New stores, businesses moving online for the first time, stores replacing a template
Custom eCommerce Build — custom Shopify Plus or WooCommerce, ERP/3PL integration, advanced checkout, subscription or B2B capability $35k – $80k 10–14 weeks Growing brands where the store is a primary revenue channel needing real integrations
Headless / B2B / Enterprise — headless Shopify, custom stack, multi-region, B2B wholesale + DTC unified, complex ERP integrations $80k – $200k+ 14–24 weeks Enterprise, marketplace, multi-region brands with complex architecture requirements
eb pearls awards for mobile app development
Want to know what your specific project costs?
We'll give you a real, fixed-scope estimate in your first 60-minute call. No commitment. No pitch.

From first conversation to live store — what happens at every step

No surprises. No mystery. Here's exactly what the process looks like.
  1. magnifying-glass-1 60 Minutes · Free
    A straight conversation about your eCommerce situation
    A senior eCommerce consultant reviews your form before the call. In 60 minutes you'll know: what platform is right for your business, where your current store is losing revenue, what a rebuild or CRO project will cost, and what the three highest-impact changes are. No pitch. No obligation. Written scope before any commitment.
  2. go to market strategy Weeks 2–3
    eCommerce strategy and conversion design
    Conversion architecture designed before any visual work. Checkout flow mapping, product page wireframes, mobile-first UX, and integration requirements scoped and documented. ERP and 3PL integration designed at this stage — not bolted on later.
  3. pencil Weeks 3–5
    Visual design — approved before build begins
    High-fidelity mockups for product pages, collection pages, checkout, and mobile. Everything approved before a line of code is written. What you approve is what gets built. No design decisions made during development.
  4. code Weeks 5–12
    Build, integration, and QA
    Custom theme development, ERP/3PL integration, payment gateway configuration, performance benchmarking, and multi-device QA in parallel. You get staging access from week 5 — not a status report.
  5. rocket-3 Ongoing — from launch
    Launch, training, and 90-day CRO window
    Staged go-live, team training, analytics configured. Then 90 days of conversion analysis, A/B test recommendations, and iterative improvements. Your revenue growth is part of our definition of success — not just whether it launched on time.
  6. Book Your Free Discovery Session

The questions eCommerce clients ask most often

If something's holding you back from booking, it's probably answered here.

We don't start any migration until a complete URL audit and 301 redirect map has been produced and reviewed — before any build work begins. This means every URL on your existing store is mapped to its new destination, tested, and documented before a single redirect goes live. The redirect map is a delivered milestone that you review and approve. Beyond that, we run metadata transfer, structured data migration, and a staged cutover with Search Console monitoring in the first 30 days post-launch. We've executed 80+ platform migrations from Magento, BigCommerce, OpenCart, and Squarespace. Ranking drops after rebuilds are almost always caused by missing or incorrect redirects — not the migration itself. We prevent that by design, not luck.

Yes. We've integrated with Cin7, Unleashed, DEAR Inventory, Xero, MYOB, NetSuite, Salesforce, HubSpot, and dozens of custom APIs. Integration requirements are scoped in the discovery phase and priced transparently before any work begins. We're clear about what requires custom API development vs. a standard connector, and we document every integration in the technical specification before build. You'll never discover a required integration wasn't included at invoice time.

Shopify is best for product-focused businesses wanting a hosted, scalable platform with a strong app ecosystem — particularly DTC brands, fashion, beauty, and lifestyle. WooCommerce is best for businesses needing zero transaction fees, complex B2B pricing rules, deep WordPress content integration, or complete platform ownership. Shopify Plus is recommended for merchants doing over $1M/year in annual revenue who want enterprise features without a custom build. The right answer depends on your catalogue size, team technical capability, integration requirements, and growth trajectory. We give a definitive, specific recommendation in the free strategy session — based on your situation, not what's easiest for us to build.

1.2% is below average — the industry benchmark is 1.4%, and well-optimised stores consistently achieve 3–5%. The gap is almost never about traffic quality. It's usually a combination of checkout friction, product page trust signals, mobile UX, and site speed. In your free strategy session, we'll ask about your current analytics and diagnose specifically where you're losing revenue. We don't recommend a full rebuild before we've identified whether checkout optimisation alone could recover most of the gap. Sometimes the fix is a $10k CRO project, not a $50k rebuild. We'll tell you which one you need — honestly, even if it means less revenue for us.

Is this the right call for you?

Be honest with yourself before you book.
This call works best when there's genuine fit. Here's what that looks like on both sides.

This is not for you if…

You want the cheapest Shopify build — templates are faster and we're not the right call
You're not planning to integrate your store with your ERP, inventory, or fulfilment system
You've decided everything already and need someone to execute, not advise
You're fine with a 1.4% conversion rate and don't need to improve it
You want a store that looks good — you're not particularly focused on what it earns

This is exactly right for you if…

You know your conversion rate and it's not where it should be — and you want to know exactly why
You're on a platform that's holding you back and you need to move without losing rankings
You want integrations done properly — not apps that break under load or drift from your ERP
You want someone to tell you what's wrong with your current store — even if the answer is "not much"
You're building something you intend to scale — and you want the architecture to support that from day one

Looking for a Smooth and Successful App Design & Development Experience?

Creating an app doesn’t have to be overwhelming. We’re here to guide you every step of the way, from idea to launch.

Hey! Got a project?

What happens after you submit?

Tell us a little about your project. A senior strategist - not a junior sales rep will reach out within one business day to schedule your free Discovery Call.

  1. A senior strategist reviews your project and reaches out within one business day.
  2. We sign an NDA before any detailed discussion. Your idea stays yours.
  3. Your free 30-minute Discovery Call - you'll leave knowing your realistic cost, timeline, and the three biggest risks in your specific project.
  4. If we're the right fit, we'll tell you exactly how we'd approach it. If we're not, we'll tell you who is.

Prefer to skip the form? Call us directly on

 
1 Your Information
2 Book Meeting
3 Confirmation

Find out where your store is leaking revenue.

This is a diagnosis call, not a sales call. In 60 minutes we'll tell you: exactly where your store is losing conversions, what platform or architecture decision is causing it, what it costs to fix, and whether a rebuild or CRO project is the right call. We'll tell you honestly — even if the answer costs us a project.

A senior eCommerce consultant reviews your form before the call. We've diagnosed 350+ stores — we can usually spot the conversion killers before you've finished describing them.

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What to expect on your call

What Happens In Your Discovery Call?

  1. 1 Conversion diagnosis
  2. 2 Platform recommendation
  3. 3 Realistic cost estimate
  4. 4 Top 3 fixes
  5. 5 Whether EB Pearls is the right team for it

What Happens In Your Discovery Call?

  1. 1 Conversion diagnosis
  2. 2 Platform recommendation
  3. 3 Realistic cost estimate
  4. 4 Top 3 fixes
  5. 5 Whether EB Pearls is the right team for it
  1. 01 User Insights and Target Audience Understanding your target audience and their preferences allows us to create a user-centric app that resonates with your users.
  2. 02 Features & Functionality Requirements Identify the essential features and functionalities you envision for the app. Discuss any unique elements that will set your app apart from the competition.
  3. 03 Design & Branding Preferences Share your design preferences and branding guidelines to ensure the app aligns with your brand identity and reflects your desired aesthetics.
  4. 04 Monetisation Strategy If you plan to monetise the app, discuss your preferred strategy (e.g., in-app purchases, subscriptions, ads) to integrate the most suitable model.
  5. 05 Timeline and Budget Expectations Provide your desired project timeline and budget expectations. This information helps us plan the development process and manage resources efficiently.
  6. 06 Questions and Concerns Bring any questions or concerns you may have about the development process, so we can address them and ensure complete transparency.