Competitor analysis is the process of studying apps similar to yours to understand what they do well, where they fall short, and how you can build something better.
Helps you spot market gaps and build a unique product
Saves time and money by learning from what others did right (or wrong)
Shapes your value proposition and feature prioritisation
Reveals user expectations and standard design patterns
Boosts your chances of product-market fit with sharper insights
You're doing early-stage planning or business validation
Preparing your pitch deck or go-to-market strategy
Deciding on must-have features vs. nice-to-haves
Benchmarking your app’s performance or UX
Briefing your design and development team
In the project, we performed a detailed competitor analysis to identify market gaps and differentiate the app’s feature set. This helped the client position their product more effectively and attract their ideal users.
Many founders skip deep competitor research, thinking their idea is totally unique. But knowing what others are doing—especially well—can help you build smarter and avoid blind spots.
Feature Comparison – What functionalities competitors offer and how they’re prioritised
User Ratings & Reviews – What users love or hate about existing apps
Download & Retention Data – Gauges traction and user loyalty of competing products
App Annie / Sensor Tower – For app store insights and competitor metrics
SimilarWeb – Tracks traffic sources and audience behaviour
User Review Mining – Manual or AI-assisted scanning of user feedback in app stores
Competitor analysis is evolving with AI and real-time data. Expect smarter, faster insights from automated tools that track market shifts, UX trends, and user sentiment in real-time.
App Market Research
Personas
App Design
Business Model Canvas
Monetization Model
Still unsure how competitor analysis fits into your app strategy? Book a discovery call with our team — we’ll walk you through it.