Competitor Analysis: Win by Benchmarking and Differentiation

Competitor analysis is the process of studying apps similar to yours to understand what they do well, where they fall short, and how you can build something better.

Why Competitor Analysis Matters 

• Helps you spot market gaps and build a unique product

• Saves time and money by learning from what others did right (or wrong)

• Shapes your value proposition and feature prioritisation

• Reveals user expectations and standard design patterns

• Boosts your chances of product-market fit with sharper insights

When to Use Competitor Analysis

• You're doing early-stage planning or business validation

• Preparing your pitch deck or go-to-market strategy

• Deciding on must-have features vs. nice-to-haves

• Benchmarking your app’s performance or UX

• Briefing your design and development team

Real-World Example 

In the project, we performed a detailed competitor analysis to identify market gaps and differentiate the app’s feature set. This helped the client position their product more effectively and attract their ideal users.

Founder Insight

Many founders skip deep competitor research, thinking their idea is totally unique. But knowing what others are doing—especially well—can help you build smarter and avoid blind spots.

Key Metrics / Concepts

• Feature Comparison – What functionalities competitors offer and how they’re prioritised

• User Ratings & Reviews – What users love or hate about existing apps

• Download & Retention Data – Gauges traction and user loyalty of competing products

Tools & Technologies

• App Annie / Sensor Tower – For app store insights and competitor metrics

• SimilarWeb – Tracks traffic sources and audience behaviour

• User Review Mining – Manual or AI-assisted scanning of user feedback in app stores

What’s Next?

Competitor analysis is evolving with AI and real-time data. Expect smarter, faster insights from automated tools that track market shifts, UX trends, and user sentiment in real-time.

Related Terms

• App Market Research

• Guiding Principles

• App Design

• Business Model Canvas

• Monetisation Model

Helpful Resources

• Blog: Competitor Analysis

• Video: Competitor Analysis For Your Mobile App

• Blog: A Guide On How To Conduct A Competitor Analysis

Still Unsure How Competitor Analysis Fits Into Your App Strategy?

Book a discovery call with our team — we’ll walk you through it.