Software-as-a-Service (SaaS) in App Development: Solutions for Growth

Software-as-a-Service (SaaS) is a model where users access software through a web browser or app, typically on a subscription basis, without needing to install or maintain anything locally.

Why It Matters 

• Enables recurring revenue through subscriptions instead of one-time sales

• Lowers user entry barriers by avoiding setup, installation, or hardware dependency

• Simplifies deployment and updates — all users access the latest version instantly

• Scales easily across geographies and devices

Use This Term When...

• You’re building a product that users will access via login or cloud
•  You’re discussing monetisation via subscriptions or tiered pricing 
• You’re planning updates that should roll out to all users at once
• You’re designing for multi-tenant architecture or user-specific dashboards
• You’re exploring B2B, productivity, or analytics-focused apps

Real-World Example

In one of our projects, we developed a SaaS platform with multi-tenant architecture and subscription-based billing. This model allowed the client to scale rapidly, onboard new customers efficiently, and generate recurring revenue with minimal operational overhead.

Founder Insight 

SaaS is more than a delivery model — it’s a business strategy. Pricing, churn, onboarding, and UX all need to work together to maximise long-term value.

Key Metrics / Concepts 

•  Monthly Recurring Revenue (MRR) – Predictable monthly income from subscriptions
• Customer Lifetime Value (CLTV) – Total value a user brings over their relationship with your product
• Churn Rate – Percentage of users cancelling their subscription
• Activation Rate – How quickly users get value from the product after signing up
• Net Promoter Score (NPS) – A measure of user satisfaction and loyalty 

Tools & Technologies 

• Stripe / Chargebee – For managing SaaS billing and subscriptions
• AWS / Google Cloud – To host scalable SaaS platforms
• Intercom / Zendesk – For onboarding, customer support, and retention
• Mixpanel / Heap – To analyse user behaviour and improve engagement

What’s Next / Future Trends

SaaS is moving toward AI-powered automation, self-serve analytics, and greater personalisation. Expect more vertical SaaS (built for specific industries), usage-based pricing, and integrated ecosystem features as the space matures.

Related Terms

Platform-as-a-Service (PaaS) – Underlying infrastructure that supports SaaS
Subscription Model – Revenue model most SaaS businesses rely on
App Maintenance – Critical for SaaS reliability and uptime
Cloud Computing – The backbone technology behind SaaS delivery
Onboarding – A key process to activate and retain SaaS users

Helpful Videos / Articles / Pages

Blog: Web App or Mobile App? What’s the Best Choice for Your Business

Blog: What to Look For in an Enterprise Web Application

Call to Action

Thinking of launching a SaaS product? Book a discovery call and we’ll help you validate the model, build the platform, and plan for scale.