Enhancing User Experience for Rocket Remit Money Transfer App
Rocket Remit had the reach — transfers to 50 countries — but everyday users struggled with registration, unclear rates, and too many steps. EB Pearls focused on fixing the moments where users stopped.
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Client
- Project type Mobile App
- Industry Finance
Rocket Remit operates in a space where small delays have real consequences.
A transfer isn’t just a transaction. It might be school fees due tomorrow, rent that can’t wait, or support sent across borders late at night. Every extra step adds friction to something that should feel immediate.
The app allowed users in Australia to send remittances to more than 50 countries. The infrastructure existed, but the experience didn’t match the urgency of the use case.
People arrived ready to send. Something along the way made them pause.
The product worked. The problem was how people moved through it.
The issue for Rocket Remit wasn’t whether users needed the service. They did. The issue was whether the product helped them act on that need without friction.
Momentum Broke Early
Users began registration but slowed down within the first few steps. On mobile, even small delays caused people to abandon the process entirely.
Commitment Came Too Soon
Uncertainty at the Critical Moment
Everyone Was Treated the Same
I just wanted to know what I’d get before I committed.
They almost didn't go ahead
Changing this flow meant rethinking decisions that had been in place from the beginning.
- If we move things around, do we risk breaking compliance?
- What if giving access early reduces sign-ups?
- Are we making it too easy before users are verified?
The real risk wasn’t letting users explore earlier. The real risk was asking them to commit before they felt ready.
Three moments that built trust
Seeing Real Behaviour Early
Challenging the Compliance Assumption
Improving After Launch
Release wasn't the finish line. Analytics built into every journey meant the team could see which flows still had drop-off after launch, and ship fixes in weeks rather than waiting for a next-version rebuild. The app Rocket Remit today is measurably better than the one that shipped on day one.
The design started with where users actually stopped
Before redesigning a single screen, the EB Pearls team watched real users move through the existing Rocket Remit app. Where they paused. Where they re-read a screen. Where they closed the app and didn't come back.
Everyone had assumed the problem was speed, that the registration flow needed fewer steps, the screens needed to load faster, the friction needed to go away. What the team found was something different.
The shift was subtle but decisive. Instead of pushing users forward, the experience began to pull them in. Information appeared when curiosity was highest, not when the system demanded it.
In early testing, users were shown a version where they could check exchange rates without signing up. They reached that moment faster and stayed longer.
The reaction was immediate. The hesitation around “should we allow this?” gave way to “we can’t afford not to.”
“Users needed clarity before they could move forward.”
- Operation Manager, Rocket Remit
Built around the customer, not the software
The team restructured the mobile experience using Flutter, while maintaining stability across NodeJS services, GraphQL APIs, and AWS Lambda infrastructure.
Streamlined Registration Flow
Guest User Access
Real-Time Exchange Rate Calculator
Multi-State User Handling
Responsive Interface System
Expanded Loading Options & Channels
Making Money Move Without Friction
01 Simplifying a complex transfer flow Sending money involves multiple steps — verification, currency conversion, payment methods. The challenge was making this feel simple without removing critical steps.
02 Building trust in every transaction Users needed to see exactly what they were sending and receiving. Any confusion around fees or exchange rates created hesitation.
03 Speeding up onboarding without risking security Identity checks are required, but long verification steps slow users down and increase drop-off during signup.
04 Designing for users with different levels of digital confidence Some users send money regularly. Others do it rarely. The platform needed to work for both without adding complexity.
The before and after, in numbers
| Metric | Before | After · EB Pearls |
|---|---|---|
| User Onboarding Speed | Slow, friction-heavy registration process |
35% faster
|
| Operational Cost | High maintenance and manual backend effort |
40% reduction
|
| User Engagement | Low engagement due to complex journeys |
45% increase
|
Hesitation stopped being the default. Confidence became the path forward.
“I just wanted to know what I’d get before I committed.”
“Now I can check, decide, and send in one go.”
The experience began to feel different in the first few seconds. Users explored instead of hesitating. They saw outcomes before making decisions. The flow no longer asked for trust upfront — it earned it step by step.
Partial users didn’t stay stuck halfway. They moved forward when they were ready. Transfers didn’t stall at uncertainty points. They continued with clarity.
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What to expect
-
1
Share a few details
Complete the form with your contact details and what you need help with.
-
2
Book your free discovery call
Once you submit the form, choose a time that suits you for your discovery call.
-
3
Privacy comes first
Sign an optional NDA to ensure the highest privacy level and protection of your idea.
-
4
Discovery call
We’ll discuss your goals, the support you need and answer your questions. If we’re a good fit, we’ll outline the next steps.