Business Goals & Web Design: Understanding the Connection

Many businesses make the mistake of thinking that their website is simply “a digital pamphlet”. However, there is a lot more potential to leverage your website for revenue generation. That’s why you should first define your business goals and objectives. This will help tremendously in keeping focus and setting benchmarks.

In order to narrow down the direction your website should head, you’ll need to think about what goals should be prioritised. Doing so will keep you focused during this process. We’ve provided some goals you may want to start with:

Although there may be many activities that are undertaken by users on a website, there should be one clear call to action on your site. The objective should be something that brings the greatest value to your company, directly achieving your business goals.

Some typical call-to-actions that you may want your users to perform include:

This call to action should be reinforced throughout the whole site, ideally on every page (possibly even sitting on your header).

Defining your goals now means you can also work out metrics you will use to track your progress. If you have data currently available, take note of data that may be affected after your website is launched. By doing so, you have a baseline from which to compare your business performance.

Your web developers should also be aware of your goals so that analysis tools can be properly integrated into your site. A clear team vision will prevent scope creep, which can affect project deadlines and budget. We need to make sure that we have the right goals going into the project.