Skip to content
MOBILE APP DEVELOPMENT / PLENTI

How Plenti cut drop-offs and lifted recurring investment by 43%

Plenti (ASX: PLT) runs one of Australia's most heavily regulated consumer lending platforms — matching retail investors with borrowers under full ASIC oversight. When speed-to-match directly determines revenue, every second in the loan journey counts.

We partnered with Plenti to ship a mobile experience that borrowers and investors could actually trust with their money: fast enough to compete with the big four banks, compliant enough to survive regulator scrutiny, and reliable enough to anchor a public company's consumer brand.

Learn How We Built Plenti
  • Client
    image 168
  • Project type Mobile App
  • Industry Finance
How Plenti cut drop-offs and lifted recurring investment by 43%
Meet Plenti

Plenti (ASX: PLT) runs one of Australia's most heavily regulated consumer lending platforms — matching everyday borrowers with retail investors under full ASIC oversight.

Instead of routing through traditional banks, the platform handles applications, approvals, identity checks, and investment flows in one place. Two audiences, two very different sets of expectations:

  • Borrowers who want fast, clear approvals
  • Investors who want visibility, control, and predictable returns

At scale, that means shipping a system that stays simple on the surface while handling real financial complexity underneath — every transaction auditable, every disclosure defensible, every interaction consumer-grade.

Where Users Get Stuck

Before we rebuilt the experience, users were doing too much mental work just to move forward. Four friction points kept surfacing:

icons8-user-groups-1-1-2

Unclear Decision Points

Interest rates, fees, and repayment structures were not always visible in a single view. Users often had to move between screens to understand what they were agreeing to.

icons8-laptop-and-phone-1-1-1

Slow Application Progression

Loan applications involved multiple verification steps. Users didn’t always know how long each step would take or what was required next.
icons-agile-coach

Limited Investment Visibility

Investors needed clearer access to live rates and portfolio performance. Without this, decisions required checking multiple sources outside the platform.
icons8-natural-user-interface-2-1

Fragmented Experience

Borrowing and investing were handled in separate parts of the system, which meant users had to mentally connect the process themselves.

What am I actually committing to here?

When users couldn’t answer that clearly, they paused.
Some exited before completing applications. Others delayed investment decisions.

Balancing Risk and Simplicity

Before the build progressed, there were practical concerns about simplifying the system without introducing risk.

  • “How do we reduce steps without removing required checks?”
  • “Will users trust a fully digital lending experience?”
  • “Can we support both borrowers and investors without confusing either group?”

Financial systems require strict compliance, including identity verification, transaction security, and regulatory alignment.

The answer wasn't to remove steps — it was to hide the complexity. Every regulatory check stayed in place. Users just stopped having to see them.

Plenti-1

Reduce the Thinking Required

The biggest shift wasn’t adding features.
It was reducing uncertainty across the journey.

Each step was designed to answer the next question before the user had to ask it.

★   the reframe   •   built to last™ right design
Users don’t stop because the system is complex.
They stop when they don’t know what will happen next.

Built for Real Moments

The platform was built mobile-first, reflecting how users interact with financial products in short sessions — often checking rates, reviewing progress, or making quick decisions.

icons8-choice

Mobile-First System Design

The platform was optimised for mobile use, supporting consistent performance and fast interactions.
icons-graphql-api-1

Embedded Identity Verification

Verification steps were integrated directly into the application flow instead of handled separately.
icons8-performance-macbook

Investment Dashboard

A central view where users could monitor portfolio performance, returns, and ongoing activity without navigating away.
icons-trello

Recurring Investment Automation

Users could schedule recurring investments, removing the need to manually re-enter decisions each time.
partnership opportunities

Structured Loan Application Flow

Applications were broken into smaller steps with visible progress indicators and clear next actions.
icons-salesforce

Live Market Rate Access

Users could view updated rates before committing funds, reducing reliance on external research.

Most financial platforms fail when compliance is treated as a separate layer. In this system, it had to sit inside the experience without interrupting it.

01 Embedded verification into the journey Identity checks were completed within the application flow instead of redirecting users to external systems.

02 Intact compliance requirements All regulatory steps — including identity and payment checks — were preserved, but handled through system processes in the background.

03 Removed context switching Users moved through application, verification, and payment in a single continuous flow.

04 Separated complexity from the experience The technical and compliance work remained in the backend, while the user experience stayed simple and guided.

Three moments that built trust

The focus was on designing around real behaviour — not idealised user journeys.
icons-open-source

The approval moment.

Borrowers needed to know where they stood — not after a form submission, but during it. We surfaced indicative offers inline.
icons-agile-coach

The funding moment.

Investors needed to see their capital go to work. We made the flow from deposit to active investment visible in a single view.
mobile app solutions icon-1

The repayment moment.

Both sides needed confidence that money was moving as promised. We built status feedback into every notification, not just monthly summaries.

The before and after, in numbers

Once the platform was in use, Plenti saw engagement increase — and it continued to build as more users came through the system.
Metric Before After  ·  EB Pearls
Total Loans Processed —
$2 Billion+
Recurring Investments —
+43%compared to before automation
App Engagement Industry baseline
2.6xhigher than industry average

Confidence at scale — but earned step by step

The outcome: less friction, more recurring behaviour

Users stopped having to interpret the system before acting. The platform guided them through each step with clear context, which reduced hesitation at key decision points.
Borrowers completed applications with fewer drop-offs. Investors engaged more frequently, supported by automation and clearer visibility. Over time, usage shifted from one-off actions to repeat behaviour.

The result: recurring investment up 43%.

84

Building a regulated fintech product?

If you're shipping something where compliance, scale, and consumer trust all have to hold up at once — that's exactly the kind of work we're built for.

Book Your Free Discovery Call
1 Your Information
2 Book Meeting
3 Confirmation

Tell us about your app. We'll take it from there.

Share a few details about your project and what you need help with. Once you submit the form, you’ll be able to book your free discovery call.
Contact EB Pearls
What to expect on your call

What to expect

  1. 1

    Share a few details

    Complete the form with your contact details and what you need help with.
  2. 2

    Book your free discovery call

    Once you submit the form, choose a time that suits you for your discovery call.
  3. 3

    Privacy comes first

    Sign an optional NDA to ensure the highest privacy level and protection of your idea.
  4. 4

    Discovery call

    We’ll discuss your goals, the support you need and answer your questions. If we’re a good fit, we’ll outline the next steps.

What to expect

  1. 1

    Share a few details

    Complete the form with your contact details and what you need help with.
  2. 2

    Book your free discovery call

    Once you submit the form, choose a time that suits you for your discovery call.
  3. 3

    Privacy comes first

    Sign an optional NDA to ensure the highest privacy level and protection of your idea.
  4. 4

    Discovery call

    We’ll discuss your goals, the support you need and answer your questions. If we’re a good fit, we’ll outline the next steps.