In three months, Roses Only cut cart abandonment by 40%, increased conversions by 20%, and boosted average session duration from 3 to 5 minutes turning their website into a 24/7 online showroom that delighted customers and drove repeat sales.
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Client
- Project type Website Design and Development
- Industry Retail / eCommerce
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But committing to a full redesign wasn’t a decision the Roses Only team took lightly.
Roses Only leadership hesitated before committing to a full website redesign. Peak periods like Valentine’s Day and Mother’s Day were critical even a small disruption could mean lost sales and disappointed customers.
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Would a new site actually reflect the brand, or dilute it?
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Could the transition be managed without disrupting orders during peak season?
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Would the investment translate into measurable growth?
They needed more than a development team. They needed a partner who could understand the nuances of floral retail from customer behaviour and gifting occasions to the emotional experience of giving and receiving flowers. They needed someone who could see the website not as a set of pages, but as the stage where customers experienced the joy of their brand.
A Platform Designed to Delight
The team created a platform that showcased Roses Only’s floral arrangements beautifully, guided users seamlessly through the site, and optimised checkout to minimise friction.
Interactive Product Displays
Streamlined Navigation
Shop by Gifts & Flowers
Performance Optimization
Mobile-First Design
SEO-Friendly Structure
Three moments that built the trust
They understood the business, not just the brief
Every decision was explained before it was made
We saw our own customers in the prototype
Three weeks in, Roses Only saw real gifting journeys in a working prototype- Valentine’s rush, Mother’s Day orders, and corporate gifting. That was when the team moved from uncertainty to launch planning.
Technology Used
HTML
Sass
Babel
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ReactJS
Shopify
Liquid
Browsing stopped being a search. It became a purchase.
“I used to struggle finding the right bouquet quickly.”
“Now I can order exactly what I need in under a minute.”
Users stopped treating the site as a browsing catalogue and started using it as a fast purchase tool.
Operationally, the business saw smoother seasonal performance, with fewer drop-offs during peak traffic periods and stronger mobile conversion consistency.
With a scalable Shopify foundation, Roses Only can now expand into seasonal campaigns, personalised gifting journeys, and faster promotional rollouts without redesigning core flows.
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What to expect
-
1
Share a few details
Complete the form with your contact details and what you need help with. -
2
Book your free discovery call
Once you submit the form, choose a time that suits you for your discovery call. -
3
Privacy comes first
Sign an optional NDA to ensure the highest privacy level and protection of your idea. -
4
Discovery call
We’ll discuss your goals, the support you need and answer your questions. If we’re a good fit, we’ll outline the next steps.