Your website is your best salesperson.We make it perform.
Most Sydney businesses invest in website design and get a site that looks fine and does nothing. We design, build, and optimise custom WordPress and eCommerce sites in Sydney that rank on Google, convert visitors into customers, and give your team full control — with a team that doesn't disappear after launch.
- 3,600+ websites delivered
- #1 Clutch Global 2021–2024
- 4.9★ Clutch verified client rating
- 20 years in business, Sydney & Nepal
Trusted by leading organisations across Australia
Where are you right now?
We work differently depending on what stage you're at. Select the one that fits — we'll show you exactly what we do and what it costs.
Starting fresh — and doing it right the first time.
You're building a new business or brand and need a website that does real work — generates leads, ranks on Google, and looks credible to the clients you're trying to win.
The temptation is to go cheap and fast. The risk is paying twice — once for the cheap site, and once to fix or replace it when it doesn't work.
Common worries we hear
- I don't know how much a website should cost or what's reasonable
- I'm worried about choosing the wrong platform and being locked in
- I need it to rank on Google from day one, not six months later
- I want to be able to update it myself without calling a developer
What we do for you
- Platform recommendation based on your business — not what's easiest to sell you
- SEO foundations baked in from the first page template
- CMS built so your marketing team can update it without developer calls
- Fixed scope, fixed price, fixed timeline — no surprises
- 90-day post-launch optimisation window included
"EB Pearls were the first agency that came with a strategy before a quote. The WordPress build took our leads from 4 a month to 40." Law firm, Melbourne
You have a website. It's just not doing its job.
Traffic is there, or close. But the phone isn't ringing and form submissions trickle. The site looks reasonable but something isn't connecting. Or worse: it was expensive, launched with fanfare, and six months later still not ranking.
Or worse: it was expensive, it launched with a fanfare, and six months later it's still not ranking and the agency has gone quiet.
Common worries we hear
- We spent $30k on this site and it's generated almost nothing
- Google can't find us — we're on page 4 for our own category
- The site is so slow it's embarrassing us in client pitches
- Our team can't update it without calling a developer every time
What we do for you
- Full technical audit — SEO, performance, conversion, code quality
- We tell you honestly: fix vs rebuild vs migrate
- SEO remediation and redirect mapping if rebuilding
- Performance optimisation to sub-2s LCP on mobile
- Post-launch monitoring so rankings are protected throughout
"We'd been burned twice before. EB Pearls audited our current site first and told us exactly what was wrong — before asking for a cent." Professional services firm, Sydney
You want to sell online — and actually make money doing it.
Whether you're launching your first store or have an existing one underperforming, eCommerce success isn't about the platform. It's about conversion architecture, checkout flow, and mobile experience.
Most eCommerce projects fail not because the platform is wrong — but because the store was built for aesthetics, not conversions.
Common worries we hear
- Should I use Shopify or WooCommerce? I don't know enough to decide
- Our checkout abandonment is high and we don't know why
- We're paying Shopify fees and getting nothing extra for it
- We need ERP and inventory integration the last dev said was "too complex"
What we do for you
- Platform recommendation — Shopify, WooCommerce, or headless based on your specific needs
- Custom theme development (not a $350 template)
- ERP, 3PL, and inventory integrations — Cin7, Unleashed, Xero, MYOB
- Checkout optimisation and abandonment analysis
- Afterpay, Zip, and local payment gateway setup
"Our Shopify store launched in 10 weeks and hit six figures in monthly revenue within 90 days." Skincare eCommerce brand, Sydney
Your requirements exceed what any standard platform does out of the box.
Multi-region deployments. Marketplace platforms. Headless architecture. Enterprise integrations with Salesforce, SAP, or custom APIs. You need a team with real engineering depth who can actually ship.
You've probably already been through two or three agencies who told you it was possible and then couldn't deliver. You need a team with the engineering depth to actually ship.
Common worries we hear
- We've been burned by agencies who oversold their capability
- We need WCAG 2.1 AA accessibility and government procurement compliance
- Our platform needs to handle 100k+ concurrent users at peak
- We need multi-language, multi-currency, multi-region from day one
What we do for you
- Solutions architecture review before any commitment
- Next.js / Nuxt headless builds with Sanity, Contentful, or Strapi
- Sub-second global performance via edge CDN
- WCAG 2.1 AA accessibility compliance as a deliverable
- ISO 27001 certified delivery — audit-ready documentation throughout
"The custom WooCommerce B2B portal handles $2M in monthly orders. Trade customers self-serve and account management calls dropped 70%." Wholesale distributor, Brisbane
Why most websites fail to perform
Not at launch — six months after. Here's what we see consistently, and what we do about it.
Wrong platform choice
Choosing Shopify when you need WordPress, or WooCommerce when the team can't maintain it. Months in, the limitations become expensive problems.
No SEO foundation at build time
URL structure, schema markup, canonical tags — treated as bolt-ons after launch. The site goes live and Google doesn't know it exists.
Performance ignored until too late
Beautiful on desktop. 8-second load on mobile. Core Web Vitals failing. Google penalising rankings. Customers bouncing before the page loads.
The agency disappears at launch
The PM moves on. Support tickets go unanswered. Nobody can explain why traffic dropped. You're on your own with a site nobody can maintain.
The team can't update it
The site was built for the developer, not the marketing team. Changing a banner requires a ticket and a $300 invoice.
Designed for aesthetics, not conversions
The site won a design award. The phone never rang. Pretty and effective are not the same thing — and most agencies optimise for the former.
The cost of doing it twice
Wrong platform, underinvested UX, or missing SEO foundations typically cost 2–3× the original fee to fix. Our strategy sessions exist specifically to prevent this — and they're free.
Built to Last™ — EB Pearls' Web Delivery Framework
Five phases that address every reason websites fail. Not a checklist — a discipline built from 3,600+ projects.
Discovery & Strategy
Before a wireframe is drawn.
- Platform recommendation
- Competitor analysis
- Buyer journey mapping
- Technical architecture scope
- SEO keyword strategy
UX & Conversion Architecture
Before any visual design.
- Wireframes for all key templates
- Information architecture
- CRO-led page structure
- Mobile-first user flows
- CTA hierarchy mapping
Design & Brand
Approved before development.
- High-fidelity mockups
- Desktop and mobile
- Design system documentation
- Two revision rounds
- Brand alignment review
Build, Launch & Optimise
Agile sprints → staged go-live.
- Agile development sprints
- Performance benchmarking
- Multi-device QA
- Pre-launch SEO checklist
- 90-day optimisation window
The 90-day window is non-negotiable.
Analytics review, conversion improvements, and iterative fixes are included in every project. We don't hand over and disappear — the site's performance six months after launch is part of our definition of success.
Real apps. Real results.
Discover what’s possible with the Built to Last™ web delivery system.
Heart Research Australia: A donation platform rebuilt to raise 340% more online.
We rebuilt the Heart Research Australia website from the ground up. The result: online donation revenue up 340%, page load cut from 9.4s to 2.1s, and a platform the marketing team now runs without a single developer call.
Read the Heart Research Australia case study
Coposit: Powering Australia’s fastest-growing platform for first-home buyers
We built Coposit's platform from scratch, a PropTech system that lets first-home buyers secure a property with just $10K upfront. Now powering nationwide growth with 5M+ users served.
Read the Coposit case study →
Fresh clinics: Building Australia’s leading cosmetic tech platform from the ground up
From zero to Australia's leading cosmetic tech platform. We built the omni-channel foundation that now supports thousands of clinics across Australia and the U.S.
Read the Fresh Clinics case study →
Everything that goes into a website or eCommerce store that actually performs.
Corporate & Brand Websites
Custom-built sites for professional services, corporate groups, and brand-led businesses that need credibility on first click.
WordPress · Headless
eCommerce Stores
DTC and B2C stores built for conversion — product pages, checkout flows, Afterpay/Zip, and inventory management from day one.
Shopify · WooCommerce
B2B Wholesale Portals
Trade customer self-service portals with tiered pricing, purchase order terms, customer-specific catalogues, and ERP sync.
WooCommerce · Custom
Headless & Composable
Sub-second global performance via edge CDN. Next.js or Astro frontend with Shopify, Sanity, or Contentful as headless back-end.
Next.js · Nuxt · Astro
Content & Publishing Sites
Multi-author publishing platforms, member portals, news sites, and resource hubs with advanced custom post types and taxonomies.
WordPress · Headless CMS
High-Converting Landing Pages
Google Ads and paid social landing pages built for Quality Score, message match, and cost-per-lead reduction across campaigns.
Unbounce · Custom HTML
Web Applications & Portals
Customer-facing dashboards, booking systems, member areas, and SaaS-style apps built on scalable API architectures.
React · Laravel · Node.js
Multi-site & Multi-region
WordPress multisite, multi-currency eCommerce, multi-language builds with hreflang, and region-specific content management.
WP Multisite · WPML
WordPress
CMS · 800+ builds
Shopify
eCommerce · Certified Expert
Shopify Plus
Enterprise eCommerce
WooCommerce
eCommerce · 400+ builds
Sanity CMS
Headless CMS
Contentful
Headless CMS
React / Next.js
Frontend · SSR · SSG
Vue / Nuxt
Frontend Framework
Astro
Static · Edge performance
Figma
UI/UX Design
PHP / Laravel
Backend · API
Node.js
Backend · API
Python
Backend · Data
PostgreSQL · MySQL
Relational DB
AWS
Cloud · CDN · EC2 · S3
Azure
Cloud Infrastructure
Cloudflare
CDN · Edge · Security
Docker · Kubernetes
Containerisation · DevOps
HubSpot
CRM · Marketing
Salesforce
CRM · Enterprise
Xero · MYOB
Accounting Integration
Cin7 · Unleashed
Inventory · ERP
Klaviyo · Mailchimp
Email Marketing
GA4 · GTMAnalytics · Tracking
Analytics · Tracking
Stripe · Afterpay · Zip
Payments · BNPL
Algolia
Site Search
UX Research & Information Architecture
Competitor analysis, user journey mapping, card sorting, and wireframing before a pixel of visual design is produced.
Figma · Miro · UserTesting
UI Design & Design Systems
High-fidelity mockups, component libraries, and brand-consistent design systems that your team can extend without us.
Figma · Storybook
Technical SEO
URL architecture, schema markup, Core Web Vitals, canonical management, XML sitemaps, and Search Console setup — baked into every build.
Screaming Frog · GSC · Ahrefs
Conversion Rate Optimisation
Checkout flow analysis, heatmaps, A/B test design, landing page optimisation, and funnel diagnosis. Revenue is the metric, not traffic.
Hotjar · Optimizely · VWO
Performance Engineering
Core Web Vitals remediation, image CDN setup, code splitting, lazy loading, and caching strategies. Sub-2s LCP on mobile is our target.
Lighthouse · GTmetrix · WebPageTest
Accessibility (WCAG 2.1 AA)
Semantic HTML, keyboard navigation, ARIA labelling, colour contrast auditing, and screen reader testing for government and enterprise compliance.
axe · NVDA · VoiceOver
Third-Party Integrations
ERP, CRM, accounting, inventory, payment, and marketing platform integrations via REST API, webhooks, and custom middleware.
REST · GraphQL · Webhooks
Analytics & Data Layer
GA4 implementation, GTM data layer architecture, eCommerce tracking, custom event setup, and dashboard configuration for meaningful reporting.
GA4 · GTM · Looker Studio
Security & Compliance
ISO 27001 certified delivery, Australian Privacy Act compliance, OWASP-aligned hardening, SSL, WAF configuration, and penetration testing.
ISO 27001 · OWASP · WAF
DevOps & CI/CD
Automated deployment pipelines, staging environments, blue-green deployment, infrastructure as code, and managed hosting on AWS or Azure.
GitHub Actions · Terraform · Docker
Platform Migrations
End-to-end migration from Magento, BigCommerce, OpenCart, Squarespace, and custom platforms — with a full SEO redirect plan and zero ranking loss.
301 Redirects · Data Export · GSC
AI Feature Integration
AI-powered search, personalised product recommendations, smart pre-sales chat, and predictive content — integrated where they demonstrably earn revenue.
OpenAI · Algolia AI · LangChain
Healthcare & Allied Health
Patient portals, clinic websites, appointment booking, and HIPAA-aware data architecture for healthcare providers across Australia.
Hospitals ⋅ Allied Health ⋅ Mental Health ⋅ Telehealth
Finance & FinTech
Compliant web presence and application portals for financial services businesses with ASIC awareness and Australian data sovereignty requirements.
Accounting ⋅ Insurance ⋅ Lending ⋅ FinTech
Retail & eCommerce
DTC brands, fashion retailers, specialty stores, and multi-category merchants building for $100k/month through to $10M+/year.
Fashion ⋅ Beauty ⋅ Homewares ⋅ Supplements
Property & Construction
Developer project sites, real estate portals, construction company websites, and property management platforms with dynamic listing functionality.
Property Dev ⋅ Real Estate ⋅ Construction ⋅ Architecture
Education & Training
Course platforms, learning management integrations, university department sites, and training provider websites with enrolment functionality.
Higher Ed ⋅ RTO ⋅ K-12 ⋅ EdTech
Non-Profit & Charity
Donation platforms, advocacy sites, and membership systems for charities that need CRM integration, compliant donation processing, and high-performance landing pages.
Charities ⋅ Foundations ⋅ NFP ⋅ Community
SaaS & Technology
Marketing sites, onboarding flows, customer documentation portals, and feature landing pages for software companies that need to convert at high rates.
B2B SaaS ⋅ Developer Tools ⋅ Platforms ⋅ APIs
Professional Services
Law firms, accounting practices, consulting groups, and advisory businesses that need to establish credibility and convert high-value enquiries through organic search.
Legal ⋅ Accounting ⋅ Consulting ⋅ HR
From idea to launch and beyond. Here's exactly how we work.
-
Strategy Session & Discovery Week 1 · Free
Free 60-minute session. Platform recommendation, ballpark scope, timeline. No obligation. Optional NDA before we talk. -
UX Research & Wireframes Week 2-3
Competitor analysis, user journey mapping, and wireframes for key page templates. Client sign-off before design begins. -
Visual Design & Client Review Weeks 3–5
High-fidelity mockups for desktop and mobile. Two revision rounds. Approved before development begins. -
Development, Integration & QA Weeks 5–10
Agile sprints. Third-party integrations. Performance benchmarking. Multi-device QA. -
UAT, Training & Launch Weeks 10–12
Client testing, CMS training, pre-launch SEO checklist, analytics setup, staged go-live. -
90-Day Optimisation Window Ongoing
Analytics review, conversion improvements, iterative fixes. Included in every project — no extra charge. - Book Your Free Discovery Session
Don't take our word for it.
Marketing Manager at Mondial VGL
We’re extremely impressed with EB Pearls’ work, technical skill, and ability to adapt, iterate, and learn new skills. Their high attention to detail and eternally positive attitude make working with EB Pearls a wonderful experience.
Product owner, BAXTA
Co-Founder, Intro Dating App
Founder, Whitebow Gift registry
Co-Founder, Intro Dating App
The first step costs nothing.
In a free 60-minute strategy session, you'll walk away with a platform recommendation, realistic budget, and the three most common mistakes for projects like yours.
WordPress vs Shopify vs WooCommerce vs Headless
WordPress
Shopify
WooCommerce
Headless
We're the right partner for some web projects. Not all of them.
We'd rather be clear up front than waste your time. Here's where we're the right fit — and where we're not.
We're probably not right when...
We're a strong fit when...
If that sounds like you — let's talk.
360+ in-house specialists. 20 years of delivery.
Michael Signal
Creative Director
Fran Cormack
Agile Coach
Akash Shakya
Chief Operating Officer and Co-Founder
Gorakh Bahadur Shrestha
Engineering Manager
Prasanna Bajracharya
Associate Engineering Manager
Nikesh Maharjan
Senior Engineering Manager
Questions we get asked most. Answered honestly.
Straight answers to the questions we're asked most about website design, eCommerce development, pricing, process, and what it's like to work with us.
Yes. Every rebuild includes a full SEO migration plan: URL audit, complete 301 redirect map, metadata transfer, structured data re-implementation, staged DNS cutover, and 90 days of Search Console monitoring post-launch. Ranking drops are caused by missing redirects — not redesigns.
Brochure sites: 6–10 weeks. Standard eCommerce: 8–14 weeks. Complex eCommerce with ERP: 12–18 weeks. Enterprise/headless: 16–28 weeks. The biggest variable is content readiness — clients with finalised copy and imagery consistently launch 3–4 weeks earlier.
Yes — always and unconditionally. 100% ownership of all code, design files, domain, and hosting accounts transfers to you at launch. No licensing fees on custom code. No lock-in clauses. No "you need to stay on our hosting" requirements. Written into every contract before work begins.
EB Pearls has completed 80+ platform migrations from Magento, OpenCart, BigCommerce, and Squarespace without ranking loss. Every migration includes: pre-migration URL audit, 301 redirect map, product and metadata transfer, structured data re-implementation, staged cutover, and 90 days of post-launch monitoring.
EB Pearls has offices in Sydney (Surry Hills, NSW 2010) and Kathmandu, Nepal. Your account manager, project manager, and strategy lead are Sydney-based. Development, design, and QA is handled by our long-term in-house team in Kathmandu — average tenure 6+ years. We're fully transparent about this from day one.
Shopify suits DTC brands wanting a hosted platform with a strong app ecosystem. WooCommerce suits businesses needing zero transaction fees, complex B2B pricing, or complete code ownership. We give a definitive recommendation in the free strategy session based on your specific situation — not what's easiest for us to build on.
Yes — technical SEO foundations are a build deliverable, not an add-on. Every project includes: clean URL structure, schema.org structured data, XML sitemap, canonical tags, Core Web Vitals optimisation, GA4 and Search Console setup, and a pre-launch SEO checklist verified before go-live.
Headless eCommerce separates the frontend (Next.js or Astro) from the commerce backend (Shopify or WooCommerce), delivering sub-second performance via edge CDN. You need it if you have 100k+ monthly sessions, operate across multiple channels/regions, or have a conversion problem caused by page speed. For most businesses under $5M/year, a well-optimised Shopify or WooCommerce build is faster and cheaper.
Every project includes a 90-day post-launch optimisation window — included in the project price. Analytics reviews at weeks 2, 6, and 12. Conversion analysis and improvements. Bug fixes. Search Console monitoring. After 90 days, managed support retainers start from $1,500/month on month-to-month terms.
Australian eCommerce conversion rates average 1–3% across industries. Well-optimised stores consistently achieve 3–5%. The gap is attributable to checkout flow design, product page trust signals, mobile performance, and BNPL options (Afterpay, Zip) — not product quality or pricing. EB Pearls delivers an average +62% conversion rate improvement in the 90-day post-launch window.
Book a free 60-minute strategy session with a senior consultant — not a salesperson. You'll get a platform recommendation, realistic budget range, timeline estimate, and honest advice on whether we're the right fit. A fixed-scope proposal follows within 5 business days if you'd like to proceed. No follow-up pressure if you don't.
No pitch. No pressure. Just straight answers.
A 60-minute session with a senior consultant who has 3,600+ websites behind them. You'll leave with a platform recommendation, a realistic budget range, and the three most common mistakes for projects like yours.
60 min Free, no obligation · 5 days Proposal turnaround · 0 Sales pitch
What to expect
-
1
Share a few details
Complete the form with your contact details and what you need help with. -
2
Book your free strategy session
Choose a time that suits you for your discovery call. -
3
Privacy comes first
Sign an optional NDA to ensure the highest privacy level and protection of your idea. -
4
Strategy session
We discuss your goals, platform recommendation, and honest budget range. If we're a good fit, we outline the next steps.
What to expect
-
1
Share a few details
Complete the form with your contact details and what you need help with. -
2
Book your free strategy session
Choose a time that suits you for your discovery call. -
3
Privacy comes first
Sign an optional NDA to ensure the highest privacy level and protection of your idea. -
4
Strategy session
We discuss your goals, platform recommendation, and honest budget range. If we're a good fit, we outline the next steps.