Skip to content

Real Pricing For Real Websites.

No vague "contact us for a quote." EB Pearls publishes actual investment ranges for WordPress, Shopify, WooCommerce, and headless builds — based on 3,600+ websites delivered since 2004.

Book Free Strategy Session
Close Play video

How Our Pricing Works

Website and eCommerce pricing falls into two distinct types of work: one-time design and build engagements and ongoing maintenance and support retainers. We price each separately — and we never bundle services you don't need.

Every engagement starts with a free 60-minute Strategy Session. We review your goals, current platform, audience, and technical requirements — then give you an honest recommendation and a fixed-price proposal before you commit to anything. This is where we produce the Locked Scope Document™ that defines exactly what gets built.

There are no hourly billing surprises. No vague estimates that balloon. Once the scope is locked, the price is locked. You own everything: all code, design files, domain, hosting accounts, and content — from day one. We never hold your website hostage.

What Determines Your Investment

Six variables move the number. Understanding them helps you size your project before we speak.
icons8-laptop-and-phone-1-1-1

Scope & number of pages

A 5-page brochure site and a 200-page eCommerce catalogue are fundamentally different projects. Page count, content volume, and feature depth all affect the build timeline and cost.
icons8-illustrator

Design complexity

Template customisation, custom UI design, bespoke illustrations, animation, and creative direction each add scope. A perfect custom design takes more time than a themed template.
icons-salesforce

Integrations & third-party systems

CRM, ERP, POS, loyalty programs, inventory management, payment gateways, shipping platforms, email marketing, and accounting software all require development time to integrate correctly.
icons-budgeting

eCommerce complexity

Product catalogue size, variant rules, B2B pricing tiers, subscription billing, marketplace channels, and multi-currency requirements all affect the complexity of your store configuration and custom development.
icons8-performance-macbook

Scale & performance requirements

High-traffic stores, peak load planning (Black Friday, launches), multi-region delivery, edge CDN configuration, and sub-second page speed targets require architectural decisions that affect cost.
icons8-service-50-1

Migration & SEO complexity

Migrating from an existing platform, preserving Google rankings, redirecting hundreds of URLs, and re-platforming product data without downtime each add meaningful scope to the engagement.

Prototyping Phase

Before a single line of code is written, the prototyping phase validates your scope, locks in your proposal, and produces a complete product blueprint. 
Prototyping Phase

Everything you needto build with confidence

Over 3–6 weeks, we map your users, design the full product in Figma Or use AI tools to map out the prototype, plan the technical architecture, and produce investor-ready documentation. The prototyping phase doesn't produce the price — you already have that from your first call. Prototyping makes the price stick.

AUD $15,000 Fixed fee

3–6 weeks · Deliverable-based

What you'll walk away with

target Validated concept kanban Customer journey mapping icons8-laptop-and-phone-1-1 Interactive Figma prototype icons-trello Branding & UI design system tree-structure Technical architecture plan icons-mortgage Revised itemised build estimate icons-agile-coach Investor-ready documentation

Not sure where to start?

Prototyping is the right first step for most founders and product leaders.

Book Your Discovery Session

Choose Your Engagement Type

Four engagement types — each priced to match the work. Website, eCommerce, and headless builds are fixed fee. Maintenance is a monthly retainer. Mix and match based on what you actually need.
Website Design & Build
Brochure, marketing, corporate,and WordPress builds.
eCommerce Development
Shopify and WooCommerce stores and marketplace builds.
Headless / Next.js

Custom architecture for high-traffic, complex, and enterprise platforms.
Maintenance & Support
Updates, security, performance, content changes and support.
Typical Cost Impact
$8K – $60K
AUD · One-time fixed fee
$15K – $80K
AUD · One-time or milestone-based
$100K – $300K+
AUD · Milestone-based
$500 – $4K/mo
AUD · Monthly retainer
Discovery & strategy workshop
Goals, audience, sitemap, content plan
-
UX wireframes & user flows
Full system design
-
Custom UI design
Figma · desktop & mobile
Design system included
Add-on
Brand-led creative direction
Add-on
Add-on
Add-on
-
Pixel-perfect responsive build
Mobile, tablet, desktop
-
Platform setup & configuration
WordPress / Shopify / WooCommerce
-
-
Custom API layer & data architecture
GraphQL / REST / microservices
-
-
-
Edge CDN & global delivery
Vercel / Cloudflare / AWS CloudFront
-
-
-
Payment gateway integration
Stripe, PayPal, Afterpay, Zip
-
-
Third-party integrations
CRM, ERP, email, shipping, POS
Add-on
Scope-dependent
Complex integrations native
-
Custom functionality
Calculators, portals, booking, APIs
Add-on
Add-on
-
Core Web Vitals optimisation
LCP, CLS, INP targets
Sub-second targets
Monitored ongoing
On-page SEO setup
Meta, schema, sitemaps, robots.txt
-
SEO migration plan
301 redirects, URL audit, cutover
If rebuilding
If migrating
-
90-day post-launch monitoring
Search Console, ranking checks
Ongoing
Semantic HTML & ARIA landmarks
Screen reader compatible structure
Ongoing
-
Keyboard navigation & focus management
Full site navigable without a mouse
-
Colour contrast & text sizing
WCAG 2.1 AA 4.5:1 ratio minimum
-
Alt text & image descriptions
Reviewed ongoing
WCAG 2.1 AA audit & remediation
Full audit report + issue fix
Add-on
Add-on
Add-on
Accessibility statement & documentation
Required for Australian government contracts
Add-on
Add-on
-
AI-powered site search
Semantic search, instant results
Add-on
Add-on
Add-on
-
Product recommendation engine
Personalised upsell & cross-sell
-
Add-on
Add-on
-
Chatbot / conversational AI
LLM-powered, trained on your content
Add-on
Add-on
Add-on
-
Content personalisation layer
Dynamic content by segment or behaviour
-
Add-on
Add-on
-
Locked Scope Document™
Fixed scope before any work begins
-
Full IP & code ownership
Admin training & documentation
Developer handover included
Ongoing
ISO 27001-aligned delivery

Website Design & Build

Brochure, marketing, corporate,and WordPress builds.

eCommerce Development

Shopify and WooCommerce stores and marketplace builds.

Headless / Next.js


Custom architecture for high-traffic, complex, and enterprise platforms.

Maintenance & Support

Updates, security, performance, content changes and support.

Typical Cost Impact
$8K – $60K
AUD · One-time fixed fee
Discovery & strategy workshop
Goals, audience, sitemap, content plan
UX wireframes & user flows
Custom UI design
Figma · desktop & mobile
Brand-led creative direction
Add-on
Pixel-perfect responsive build
Mobile, tablet, desktop
Platform setup & configuration
WordPress / Shopify / WooCommerce
Custom API layer & data architecture
GraphQL / REST / microservices
-
Edge CDN & global delivery
Vercel / Cloudflare / AWS CloudFront
-
Payment gateway integration
Stripe, PayPal, Afterpay, Zip
-
Third-party integrations
CRM, ERP, email, shipping, POS
Add-on
Custom functionality
Calculators, portals, booking, APIs
Add-on
Core Web Vitals optimisation
LCP, CLS, INP targets
On-page SEO setup
Meta, schema, sitemaps, robots.txt
SEO migration plan
301 redirects, URL audit, cutover
If rebuilding
90-day post-launch monitoring
Search Console, ranking checks
Semantic HTML & ARIA landmarks
Screen reader compatible structure
Keyboard navigation & focus management
Full site navigable without a mouse
Colour contrast & text sizing
WCAG 2.1 AA 4.5:1 ratio minimum
Alt text & image descriptions
WCAG 2.1 AA audit & remediation
Full audit report + issue fix
Add-on
Accessibility statement & documentation
Required for Australian government contracts
Add-on
AI-powered site search
Semantic search, instant results
Add-on
Product recommendation engine
Personalised upsell & cross-sell
-
Chatbot / conversational AI
LLM-powered, trained on your content
Add-on
Content personalisation layer
Dynamic content by segment or behaviour
-
Locked Scope Document™
Fixed scope before any work begins
Full IP & code ownership
Admin training & documentation
ISO 27001-aligned delivery
Typical Cost Impact
$15K – $80K
AUD · One-time or milestone-based
Discovery & strategy workshop
Goals, audience, sitemap, content plan
UX wireframes & user flows
Custom UI design
Figma · desktop & mobile
Brand-led creative direction
Add-on
Pixel-perfect responsive build
Mobile, tablet, desktop
Platform setup & configuration
WordPress / Shopify / WooCommerce
Custom API layer & data architecture
GraphQL / REST / microservices
-
Edge CDN & global delivery
Vercel / Cloudflare / AWS CloudFront
-
Payment gateway integration
Stripe, PayPal, Afterpay, Zip
Third-party integrations
CRM, ERP, email, shipping, POS
Scope-dependent
Custom functionality
Calculators, portals, booking, APIs
Add-on
Core Web Vitals optimisation
LCP, CLS, INP targets
On-page SEO setup
Meta, schema, sitemaps, robots.txt
SEO migration plan
301 redirects, URL audit, cutover
If migrating
90-day post-launch monitoring
Search Console, ranking checks
Semantic HTML & ARIA landmarks
Screen reader compatible structure
Keyboard navigation & focus management
Full site navigable without a mouse
Colour contrast & text sizing
WCAG 2.1 AA 4.5:1 ratio minimum
Alt text & image descriptions
WCAG 2.1 AA audit & remediation
Full audit report + issue fix
Add-on
Accessibility statement & documentation
Required for Australian government contracts
Add-on
AI-powered site search
Semantic search, instant results
Add-on
Product recommendation engine
Personalised upsell & cross-sell
Add-on
Chatbot / conversational AI
LLM-powered, trained on your content
Add-on
Content personalisation layer
Dynamic content by segment or behaviour
Add-on
Locked Scope Document™
Fixed scope before any work begins
Full IP & code ownership
Admin training & documentation
ISO 27001-aligned delivery
Typical Cost Impact
$100K – $300K+
AUD · Milestone-based
Discovery & strategy workshop
Goals, audience, sitemap, content plan
UX wireframes & user flows
Full system design
Custom UI design
Figma · desktop & mobile
Design system included
Brand-led creative direction
Add-on
Pixel-perfect responsive build
Mobile, tablet, desktop
Platform setup & configuration
WordPress / Shopify / WooCommerce
-
Custom API layer & data architecture
GraphQL / REST / microservices
Edge CDN & global delivery
Vercel / Cloudflare / AWS CloudFront
Payment gateway integration
Stripe, PayPal, Afterpay, Zip
Third-party integrations
CRM, ERP, email, shipping, POS
Complex integrations native
Custom functionality
Calculators, portals, booking, APIs
Core Web Vitals optimisation
LCP, CLS, INP targets
Sub-second targets
On-page SEO setup
Meta, schema, sitemaps, robots.txt
SEO migration plan
301 redirects, URL audit, cutover
90-day post-launch monitoring
Search Console, ranking checks
Semantic HTML & ARIA landmarks
Screen reader compatible structure
Ongoing
Keyboard navigation & focus management
Full site navigable without a mouse
Colour contrast & text sizing
WCAG 2.1 AA 4.5:1 ratio minimum
Alt text & image descriptions
WCAG 2.1 AA audit & remediation
Full audit report + issue fix
Accessibility statement & documentation
Required for Australian government contracts
AI-powered site search
Semantic search, instant results
Add-on
Product recommendation engine
Personalised upsell & cross-sell
Add-on
Chatbot / conversational AI
LLM-powered, trained on your content
Add-on
Content personalisation layer
Dynamic content by segment or behaviour
Add-on
Locked Scope Document™
Fixed scope before any work begins
Full IP & code ownership
Admin training & documentation
Developer handover included
ISO 27001-aligned delivery
Typical Cost Impact
$500 – $4K/mo
AUD · Monthly retainer
Discovery & strategy workshop
Goals, audience, sitemap, content plan
-
UX wireframes & user flows
-
Custom UI design
Figma · desktop & mobile
Add-on
Brand-led creative direction
-
Pixel-perfect responsive build
Mobile, tablet, desktop
-
Platform setup & configuration
WordPress / Shopify / WooCommerce
-
Custom API layer & data architecture
GraphQL / REST / microservices
-
Edge CDN & global delivery
Vercel / Cloudflare / AWS CloudFront
-
Payment gateway integration
Stripe, PayPal, Afterpay, Zip
-
Third-party integrations
CRM, ERP, email, shipping, POS
-
Custom functionality
Calculators, portals, booking, APIs
-
Core Web Vitals optimisation
LCP, CLS, INP targets
Monitored ongoing
On-page SEO setup
Meta, schema, sitemaps, robots.txt
-
SEO migration plan
301 redirects, URL audit, cutover
-
90-day post-launch monitoring
Search Console, ranking checks
Ongoing
Semantic HTML & ARIA landmarks
Screen reader compatible structure
-
Keyboard navigation & focus management
Full site navigable without a mouse
-
Colour contrast & text sizing
WCAG 2.1 AA 4.5:1 ratio minimum
-
Alt text & image descriptions
Reviewed ongoing
WCAG 2.1 AA audit & remediation
Full audit report + issue fix
Add-on
Accessibility statement & documentation
Required for Australian government contracts
-
AI-powered site search
Semantic search, instant results
-
Product recommendation engine
Personalised upsell & cross-sell
-
Chatbot / conversational AI
LLM-powered, trained on your content
-
Content personalisation layer
Dynamic content by segment or behaviour
-
Locked Scope Document™
Fixed scope before any work begins
-
Full IP & code ownership
Admin training & documentation
Ongoing
ISO 27001-aligned delivery

Which Platform Is Right For You?

We give a definitive platform recommendation in your free Strategy Session — but here's the honest breakdown of when each platform is the right choice.

icons8-laptop-and-phone-1-1-1

WordPress

$8K – $60K

6–14 weeks

Best for content-heavy websites.

  • Complete content ownership and flexibility
  • Strongest SEO foundation of any platform
  • Vast plugin ecosystem (Yoast, ACF, WooCommerce)
  • No monthly platform fees beyond hosting
icons8-kubernetes-1

Shopify

$15K – $80K

8–14 weeks

Best for DTC product brands, fast-moving retail.

  • Proven, conversion-optimised checkout

  • Strong app ecosystem (Klaviyo, Recharge, Gorgias)

  • Shopify Plus scales to $1M+ GMV

  • Low maintenance burden for your team

icons8-user-groups-1-1-2

WooCommerce

$15K – $80K

10–16 weeks

Best for B2B businesses, wholesalers.

  • Zero platform and transaction fees

  • Native B2B and wholesale pricing tiers

  • Complete code ownership — no vendor lock-in

  • Deep WordPress content integration

icons8-cyber-security-1-1

Headless / Next.js

$100K – $300K+

16–52 weeks

Best for high-traffic platforms.

  • Sub-second page loads via edge CDN
  • Complete design freedom beyond templates
  • Handles complex multi-system integrations
  • Built for high traffic, multi-region, and scale

Add-On Services

Common additions that extend your project. Each is scoped and priced separately — you only pay for what you need.
Optional Services Description Typical investment (AUD)
Copywriting SEO-led website copy written by specialist content strategists. Includes keyword research, tone-of-voice alignment, and conversion-focused page structure.
$2K – $15K
Photography & Video Professional brand photography and video production for hero sections, team pages, product imagery, and social content. Includes shoot planning and post-production.
$3K – $20K
Ongoing SEO Content strategy, link building, technical SEO audits, and monthly reporting. Delivered by a dedicated SEO strategist alongside your website team.
$1.5K – $6K/mo
Email Marketing Setup Klaviyo, Mailchimp, or ActiveCampaign setup. Includes flows (welcome, abandoned cart, post-purchase), template design, and list migration.
$2K – $10K
Analytics & Tracking GA4 configuration, server-side tagging, GTM setup, conversion tracking, Looker Studio dashboards, and pixel / ad platform integration.
$1.5K – $6K
AI-Powered Features AI search, product recommendation engines, chatbot integration, personalisation layers, and LLM-powered content tools built directly into your website or store.
$5K – $40K

Maintenance & Support Plans

Your website is a revenue asset. These plans keep it fast, secure, and current — with a real team on standby when you need them.

Essential

Essentials

$500 – $900/mo

AUD · Month-to-month

  • Plugin, theme & CMS updates

  • Monthly security scanning

  • Daily offsite backups

  • Uptime monitoring

  • 2 hours minor content changes/mo

  • Email support (48hr response)

Most Popular

Growth

$1,500 – $2,500/mo

AUD · Month-to-month

  • Everything in Essentials
  • Core Web Vitals monitoring & optimisation
  • 5 hours minor development/mo
  • Priority support (8hr response)
  • Monthly performance report
  • Dedicated account manager
  • Staging environment maintained
Enterprise

Enterprise

$3,000 – $4K+/mo

AUD · Month-to-month

  • Everything in Growth
  • 10+ hours development/mo
  • Same-day emergency response
  • SLA-backed uptime commitment
  • Quarterly UX review and recommendations
  • Proactive conversion optimisation
  • Direct developer access

Frequently Asked Questions

Honest answers to what we hear most from founders, product leads, and procurement teams before they reach out.

A brochure or marketing website built on WordPress ranges from $8,000 to $35,000 depending on page count, design complexity, and functionality. eCommerce stores on Shopify or WooCommerce typically cost $15,000 to $80,000. Enterprise headless builds range from $100,000 to $300,000+. Fixed-price quotes are provided after your free Strategy Session — we don't give estimates without understanding your actual requirements.

Yes — and this is something we take very seriously. Every rebuild includes a full SEO migration plan: a URL audit, 301 redirect map, metadata transfer, staged cutover, and 90 days of Search Console monitoring after launch. Ranking drops are caused by missing redirects and broken metadata — not redesigns. We have rebuilt hundreds of sites without traffic loss, including sites with tens of thousands of indexed pages.

You do — completely. All code, design files, domain, hosting accounts, CMS credentials, and any custom plugins or themes belong to you from day one. We never create vendor lock-in and never hold your website hostage. Our goal is your independence — which is why 97% of our clients stay with us for ongoing support voluntarily, not because they have to.

Yes. We regularly redesign, extend, and improve existing WordPress, Shopify, and WooCommerce installations. If your platform is sound and just needs a redesign or new features, we scope that work directly. If we think a rebuild or migration would genuinely serve you better, we tell you honestly — and we explain why before recommending it. We never recommend a rebuild to generate more revenue.

Shopify suits DTC brands and product-focused businesses that want a reliable hosted platform with minimal technical overhead. WooCommerce suits businesses needing zero transaction fees, complex B2B pricing rules, or complete code ownership. The short answer: if you're a product brand doing under $5M GMV and don't need complex pricing, Shopify. If you're B2B, wholesale, or want no vendor dependency, WooCommerce. We give a definitive recommendation in your free Strategy Session.

Fixed price, always. We produce a Locked Scope Document™ after your free Strategy Session — a detailed specification of exactly what gets built, by when, and for what cost. Once that document is signed, the price is locked. There are no hourly billing surprises, no scope creep invoices, and no moving targets. If requirements change during the project, we scope any additions separately before starting the additional work.

A marketing or brochure site takes 6–12 weeks. An eCommerce store takes 8–16 weeks. Custom web applications take 12–24 weeks. Enterprise headless builds take 24–52 weeks. These timelines include discovery, design, development, testing, and launch. We provide a detailed project plan with milestones after the free Strategy Session — you'll have real dates, not vague estimates, before any work begins.
1 Your Information
2 Book Meeting
3 Confirmation

Tell Us About Your Website. We'll Take It From There.

Share a few details about your project and what you need help with. Once you submit the form, you’ll be able to book your free discovery call.
Contact EB Pearls
What to expect on your call

What to expect

  1. 1 Share a few details
    Complete the form with your contact details and what you need help with.
  2. 2 Book your free discovery call
    Once you submit the form, choose a time that suits you for your discovery call.
  3. 3 Privacy comes first
    Sign an optional NDA to ensure the highest privacy level and protection of your idea.
  4. 4 Discovery call
    We’ll discuss your goals, the support you need and answer your questions. If we’re a good fit, we’ll outline the next steps.

What to expect

  1. 1 Share a few details
    Complete the form with your contact details and what you need help with.
  2. 2 Book your free discovery call
    Once you submit the form, choose a time that suits you for your discovery call.
  3. 3 Privacy comes first
    Sign an optional NDA to ensure the highest privacy level and protection of your idea.
  4. 4 Discovery call
    We’ll discuss your goals, the support you need and answer your questions. If we’re a good fit, we’ll outline the next steps.