Shopify development beyond the theme editor.
Custom Shopify themes, headless Shopify storefronts, Shopify apps, and WooCommerce custom development. eCommerce experiences that convert — not ones that look like every other Shopify store using the same Dawn template.
Trusted by
eCommerce work
we deliver
Custom Shopify Themes
Built from scratch in Liquid + JSON templates + Section Everywhere. Not a modified Dawn — a theme that expresses your brand, loads under 1 second, and gives your merchandising team control without a developer for every change.
Headless Shopify (Hydrogen / Next.js)
Shopify commerce backend, Next.js storefront frontend. Maximum design freedom, best performance, Shopify's reliable checkout. For brands with strong design requirements and React capacity.
Shopify App Development
Custom embedded admin apps built with Shopify App Bridge and Polaris. Private apps for single-store functionality or public App Store apps. ERP integration, custom pricing engines, wholesale portals, subscription logic.
WooCommerce Custom Development
Custom product types, complex pricing rules, B2B purchasing, multi-warehouse inventory, ERP integration. When WooCommerce needs to do more than the defaults.
Shopify Plus Implementation
Shopify Plus migrations, Launchpad, multi-store and multi-region, B2B features, Checkout Extensibility, and Shopify Flow automation.
eCommerce Migration
WooCommerce to Shopify, Magento to Shopify, legacy platforms to modern eCommerce. Product data, customer accounts, order history, URL redirects.
Who hires us
Brands whose Shopify store looks like every other Shopify store
eCommerce managers whose store is slow and losing conversions
Merchants outgrowing Shopify's default checkout and B2B capabilities
Brands migrating from WooCommerce or Magento
Want to know what your store's Lighthouse score should be?
We'll audit your current Shopify store — load time, Core Web Vitals, conversion blockers, and integration health. Free audit, actionable findings.
Custom themes that convert.
Performance as a KPI.
Custom themes that convert
Performance as a conversion metric
Merchandiser-friendly admin interface
Integrations that don't fall over
Our technology stack
★ marks our preferred production choice.
Shopify
- ★ Shopify Liquid
- ★ Shopify CLI 3.x
- ★ Section Everywhere
- Shopify App Bridge 3
- Polaris
Headless Shopify
- ★ Shopify Hydrogen v2
- ★ Shopify Storefront API
- ★ Next.js
- Vercel / Oxygen
WooCommerce
- ★ WooCommerce 8.x
- Custom product types (PHP)
- ★ WooPayments / Stripe
- WooCommerce REST API
Integrations (Australia)
- ★ Afterpay
- ★ Zip (BNPL)
- ★ Klaviyo
- Gorgias / Zendesk
- ★ Australia Post / StarTrack
- Recharge / Bold (subscriptions)
Real projects. Measurable outcomes.
The Discovery phase saved us from making expensive mistakes, which we didn’t even realise were there. It challenged some of our early assumptions, clarified what actually needed to be built first, and gave us a much stronger foundation before development started.
Product Lead, Optus
Marketing Manager at Mondial VGL
Founder, Bellr
Owner, Achieved Music
Find Fill Storage
Your project is 100% protected
EB Pearls signs an NDA before any technical discussion. Your code, architecture, and business logic remain entirely yours.
✓ ISO 27001
✓ ISO 9001
✓ NDA First
From kick-off to production
Discovery & Design
Map the store architecture, product types, checkout flows, and integration requirements. Figma designs for key pages. Scope and fixed-price quote.
Weeks 1–3
Theme / Frontend Development
Custom Liquid theme or Hydrogen/Next.js frontend. Section Everywhere configuration. Admin experience for merchandising team.
Weeks 4–10
Integration & Testing
ERP, 3PL, email, loyalty, and BNPL integrations. Checkout optimisation. Cross-device and cross-browser testing. Load testing.
Weeks 11–14
Launch & Optimisation
DNS cutover, staged rollout, Core Web Vitals validation, merchandising team training, and post-launch conversion monitoring.
Final 2 weeks
How to work with us
Fixed-Price Build
Custom Shopify theme, headless storefront, or Shopify Plus implementation. Defined scope and timeline from day one.
CRO Retainer
Ongoing conversion rate optimisation — A/B testing, page speed improvements, checkout optimisation, and integration management.
Store Audit
Performance, conversion, integration health, and security review. Prioritised findings with effort/impact estimates.
Every question answered.
Shopify for a managed platform, large app ecosystem, and rapid launch without infrastructure management. WooCommerce for deep customisation beyond Shopify's constraints, avoiding transaction fees at volume, or an existing WordPress investment. We recommend Shopify for most new builds.
Yes — Shopify connected to your ERP, 3PL, email platform, and loyalty system. We build integrations with webhook handling, retry logic, order reconciliation jobs, and monitoring — not webhooks that silently fail and cause inventory discrepancies.
Core Web Vitals as commerce KPIs — a 1-second delay reduces conversions by 7%. We set Lighthouse targets before development. Custom themes we build score 90+ by default. We also A/B test critical flows: product pages, cart, checkout entry points.
Build a Shopify store that converts.
What to expect
-
1
Share a few details
Complete the form with your contact details and what you need help with. -
2
Book your free discovery call
Once you submit the form, choose a time that suits you for your discovery call. -
3
Privacy comes first
Sign an optional NDA to ensure the highest privacy level and protection of your idea. -
4
Discovery call
We’ll discuss your goals, the support you need and answer your questions. If we’re a good fit, we’ll outline the next steps.
What to expect
-
1
Share a few details
Complete the form with your contact details and what you need help with. -
2
Book your free discovery call
Once you submit the form, choose a time that suits you for your discovery call. -
3
Privacy comes first
Sign an optional NDA to ensure the highest privacy level and protection of your idea. -
4
Discovery call
We’ll discuss your goals, the support you need and answer your questions. If we’re a good fit, we’ll outline the next steps.