Shopify development beyond the theme editor.

Custom Shopify themes, headless Shopify storefronts, Shopify apps, and WooCommerce custom development. eCommerce experiences that convert — not ones that look like every other Shopify store using the same Dawn template. 

Tech_Shopify
storefront
150+
Stores built
speedometer
90+
Lighthouse score standard
Growth icon
18%
Avg conversion lift
icon-trophy
5.0★
Clutch · 47 reviews

eCommerce work
we deliver

Six types of Shopify and WooCommerce engagement each built to a production standard that improves conversion.
01

Custom Shopify Themes

Built from scratch in Liquid + JSON templates + Section Everywhere. Not a modified Dawn — a theme that expresses your brand, loads under 1 second, and gives your merchandising team control without a developer for every change.

02

Headless Shopify (Hydrogen / Next.js)

Shopify commerce backend, Next.js storefront frontend. Maximum design freedom, best performance, Shopify's reliable checkout. For brands with strong design requirements and React capacity.

03

Shopify App Development

Custom embedded admin apps built with Shopify App Bridge and Polaris. Private apps for single-store functionality or public App Store apps. ERP integration, custom pricing engines, wholesale portals, subscription logic.

04

WooCommerce Custom Development

Custom product types, complex pricing rules, B2B purchasing, multi-warehouse inventory, ERP integration. When WooCommerce needs to do more than the defaults.

05

Shopify Plus Implementation

Shopify Plus migrations, Launchpad, multi-store and multi-region, B2B features, Checkout Extensibility, and Shopify Flow automation.

06

eCommerce Migration

WooCommerce to Shopify, Magento to Shopify, legacy platforms to modern eCommerce. Product data, customer accounts, order history, URL redirects.

Who hires us

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Brands whose Shopify store looks like every other Shopify store

You're using a purchased theme. Your brand deserves better. A custom Shopify theme built from scratch expresses your visual identity, loads faster, and gives your merchandising team genuine control.
chart-line-down

eCommerce managers whose store is slow and losing conversions

A 1-second delay reduces conversions by 7%. Your 4-second load time is costing you revenue daily. We diagnose the actual bottlenecks and fix them not add another app that makes it slower.
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Merchants outgrowing Shopify's default checkout and B2B capabilities

You need custom checkout flows, wholesale pricing, complex discount rules, or ERP integration that the standard Shopify plan and app stack can't deliver. Shopify Plus with Checkout Extensibility and a custom app handles it.
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Brands migrating from WooCommerce or Magento

Your WooCommerce store is slow, insecure, or being held together with plugins. Shopify's managed infrastructure removes the maintenance burden. We handle the migration without losing your product catalogue, order history, or SEO equity.

Want to know what your store's Lighthouse score should be?

We'll audit your current Shopify store — load time, Core Web Vitals, conversion blockers, and integration health. Free audit, actionable findings.

Custom themes that convert.
Performance as a KPI.

Four things that separate an EB Pearls Shopify build from a theme-shop deployment.
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Custom themes that convert

Generic themes are designed to work for everyone — which means they're optimal for no one. Our custom Shopify themes are designed around your products, customers, and conversion goals. We A/B test critical flows and iterate on data, not instinct.
trend-up

Performance as a conversion metric

A 1-second delay reduces conversions by 7%. We treat Core Web Vitals as commerce KPIs — not technical vanity metrics. Custom themes score 90+ on Lighthouse by default because they don't carry the baggage of general-purpose templates.
user-list

Merchandiser-friendly admin interface

Your product team should launch collections, run promotions, update content, and manage the store without submitting development requests. We design the admin experience for the people who use it daily.
plugs-connected

Integrations that don't fall over

Shopify connected to your ERP, 3PL, email platform, and loyalty system. We build with webhook handling, retry logic, order reconciliation jobs, and monitoring — not webhooks that silently fail and cause inventory discrepancies.

Our technology stack

★ marks our preferred production choice.

Shopify

  • ★ Shopify Liquid
  • ★ Shopify CLI 3.x
  • ★ Section Everywhere
  • Shopify App Bridge 3
  • Polaris

Headless Shopify

  • ★ Shopify Hydrogen v2
  • ★ Shopify Storefront API
  • ★ Next.js
  • Vercel / Oxygen

WooCommerce

  • ★ WooCommerce 8.x
  • Custom product types (PHP)
  • ★ WooPayments / Stripe
  • WooCommerce REST API

Integrations (Australia)

  • ★ Afterpay
  • ★ Zip (BNPL)
  • ★ Klaviyo
  • Gorgias / Zendesk
  • ★ Australia Post / StarTrack
  • Recharge / Bold (subscriptions)

Your project is 100% protected

EB Pearls signs an NDA before any technical discussion. Your code, architecture, and business logic remain entirely yours.

✓ ISO 27001
✓ ISO 9001
✓ NDA First

From kick-off to production

Stage 01

Discovery & Design

Map the store architecture, product types, checkout flows, and integration requirements. Figma designs for key pages. Scope and fixed-price quote.

Weeks 1–3

Stage 02

Theme / Frontend Development

Custom Liquid theme or Hydrogen/Next.js frontend. Section Everywhere configuration. Admin experience for merchandising team.

Weeks 4–10

Stage 03

Integration & Testing

ERP, 3PL, email, loyalty, and BNPL integrations. Checkout optimisation. Cross-device and cross-browser testing. Load testing.

Weeks 11–14

Stage 04

Launch & Optimisation

DNS cutover, staged rollout, Core Web Vitals validation, merchandising team training, and post-launch conversion monitoring.

Final 2 weeks

How to work with us

Fixed-Price Build

Custom Shopify theme, headless storefront, or Shopify Plus implementation. Defined scope and timeline from day one.

AUD $25,000–$140,000+

CRO Retainer

Ongoing conversion rate optimisation — A/B testing, page speed improvements, checkout optimisation, and integration management.

From AUD $3,500/month

Store Audit

Performance, conversion, integration health, and security review. Prioritised findings with effort/impact estimates.

From AUD $2,000

Every question answered.

Can't find what you need?

Shopify for a managed platform, large app ecosystem, and rapid launch without infrastructure management. WooCommerce for deep customisation beyond Shopify's constraints, avoiding transaction fees at volume, or an existing WordPress investment. We recommend Shopify for most new builds.

A template is fast and affordable but constrained to the template's design language. A custom theme built from scratch gives exactly the UI you want, 40–60% better performance, and no unused feature bloat. The performance difference in conversion rate typically recovers the cost difference.

Yes — public App Store apps and private single-store apps. Built with Polaris and App Bridge. Common types: ERP integration, custom pricing engines, wholesale portals, subscription logic beyond what Recharge provides.

Standard custom theme: 6–10 weeks. Complex with custom sections, advanced filtering, and integrations: 10–16 weeks. Headless Shopify: 12–20 weeks.

Yes — Shopify Plus migrations, Launchpad configuration, multi-store and multi-region setup, B2B features, custom checkout via Checkout Extensibility, and Shopify Flow automation.

Yes — Shopify connected to your ERP, 3PL, email platform, and loyalty system. We build integrations with webhook handling, retry logic, order reconciliation jobs, and monitoring — not webhooks that silently fail and cause inventory discrepancies.

Theme customisation: AUD $5,000–$20,000. Custom theme from scratch: $25,000–$70,000. Headless Shopify with Next.js: $50,000–$140,000. Custom app: $20,000–$80,000. Shopify Plus migration: $30,000–$100,000.

Shopify as commerce backend (checkout, payments, inventory), Next.js as the storefront frontend. Maximum design freedom, best performance characteristics, Shopify's reliable checkout. For brands with strong design requirements and React engineering capacity.

Product catalogue, customer accounts, order history, URL redirects, and SEO meta data. We handle data mapping carefully — we have seen the data loss points and avoid them. Migrations typically take 3–6 weeks depending on catalogue size.

Afterpay, Zip (formerly Quadpay), Laybuy, eWAY, and NAB Transact for Australian merchants. All major BNPL options are important for Australian consumer markets — we integrate them correctly from launch.

Core Web Vitals as commerce KPIs — a 1-second delay reduces conversions by 7%. We set Lighthouse targets before development. Custom themes we build score 90+ by default. We also A/B test critical flows: product pages, cart, checkout entry points.

Shopify Plus's framework for customising the checkout experience without modifying checkout.liquid (now deprecated). Checkout UI Extensions let you add custom fields, content blocks, and validation — within Shopify's secure checkout infrastructure.
1 Your Information
2 Book Meeting
3 Confirmation

Build a Shopify store that converts.

45 minutes. We'll audit your current store or scope a new build — and give you a realistic view of what performance and conversion improvements are achievable for your specific catalogue and customer base.
Contact EB Pearls
What to expect on your call

What to expect

  1. 1 Share a few details
    Complete the form with your contact details and what you need help with.
  2. 2 Book your free discovery call
    Once you submit the form, choose a time that suits you for your discovery call.
  3. 3 Privacy comes first
    Sign an optional NDA to ensure the highest privacy level and protection of your idea.
  4. 4 Discovery call
    We’ll discuss your goals, the support you need and answer your questions. If we’re a good fit, we’ll outline the next steps.

What to expect

  1. 1 Share a few details
    Complete the form with your contact details and what you need help with.
  2. 2 Book your free discovery call
    Once you submit the form, choose a time that suits you for your discovery call.
  3. 3 Privacy comes first
    Sign an optional NDA to ensure the highest privacy level and protection of your idea.
  4. 4 Discovery call
    We’ll discuss your goals, the support you need and answer your questions. If we’re a good fit, we’ll outline the next steps.