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Pay for the click.

Convert the customer.

Anyone can spend your Google Ads budget. The discipline is spending it precisely — on the right keywords, at the right bid, landing on a page that actually converts. We obsess over every dollar of your ad spend because it's your money, not ours.

Free PPC Audit
See What We Do
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20yr
Running PPC campaigns since Google Ads launched in Australia
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4.8×
Average ROAS across our managed PPC portfolio
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Top 3%
Google Premier Partner — elite access and early betas
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No loaded clicks, no unspent dollars, no hidden fees.

You're spending on ads. You're not sure if they're working.

Google Ads is the most measurable channel in marketing. If you can't tell me your cost per lead, your ROAS, or which campaign is driving revenue — something is broken in your setup.
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Your budget is being spent on the wrong clicks

Broad match keywords, missing negative keywords, poor quality scores — these are the silent budget drains that make Google rich and your business frustrated. A well-structured account spends far less to achieve the same result.

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Your landing pages are killing your conversions

Sending paid traffic to your homepage is like hiring a great salesperson and then giving them no pitch materials. The click is only worth the landing page it arrives on — and most pages aren't built to convert paid traffic.
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You have no idea what's actually working

Vanity metrics impressions, clicks, CTR look great on reports but don't pay your bills. Without proper conversion tracking and attribution, you're flying blind.
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Your campaigns haven't been properly structured since launch

Ad groups with hundreds of keywords, single ads per group, no audience layering, no bid adjustments for device or time — most Google Ads accounts are set up once and never properly restructured.

Is this right for your business?

Not every business should prioritise this service right now. Here's an honest guide.

Other priorities might come first if...

You have no conversion tracking in place we need to set this up before spending
Your product or service has very low search volume demand needs to exist
Your margins are too thin to support a meaningful CPA — the maths won't work

This will move the needle if…

You need leads or sales now — PPC delivers results faster than any other channel
You can clearly define a valuable conversion — a lead, a sale, a booking
Your margins support a cost per acquisition — you know what a customer is worth
You have a landing page (or are open to building one) that matches the ad intent
You want full transparency on spend and performance

Not all PPC management is equal.

The difference between set-and-forget and active management shows up in your cost per lead — often by 30–50% within the first quarter.
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Set-and-forget PPC

✖️ Monthly bid adjustments at best

✖️ No negative keyword maintenance

✖️ Generic ad copy that doesn't match intent

✖️ Homepage as the default landing page

✖️ Reporting on impressions and clicks

✖️ No landing page optimisation

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Active PPC management

✔️ Weekly optimisation and bid management

✔️ Continuous negative keyword refinement

✔️ Ad copy tested and iterated every cycle

✔️ Intent-matched landing pages built to convert

✔️ Reporting on cost per lead, ROAS, revenue

✔️ Landing page A/B testing included

Every lever pulled. Every dollar tracked.

A full-service PPC capability — built around your goals, delivered by our in-house team.

01

Google Search campaigns

Keyword strategy, match type structure, ad copy, quality score optimisation, and bid strategy — built around your commercial goals and continuously optimised for cost per conversion.

02

Google Shopping

Product feed optimisation, campaign structure, bid management, and audience layering for eCommerce brands. We make your products visible when buyers are actively searching to buy.

03

Display & remarketing

Precision targeting of your ideal audience across the Google Display Network — combined with remarketing campaigns that bring back visitors who didn't convert the first time.

04

YouTube advertising

Pre-roll and in-feed YouTube ads for brand awareness and high-intent consideration campaigns — particularly powerful for products or services that benefit from demonstration.

05

Landing page design

We design and build conversion-optimised landing pages for your campaigns — because driving paid traffic to a page not built for conversion is burning money.

06

Conversion tracking & attribution

Proper GTM setup, conversion tracking, and attribution modelling — so you know exactly which campaign, keyword, and ad is driving revenue, not just clicks.

Tracking first. Campaigns second. Results always.

Here's exactly what happens when you engage EB Pearls for ppc — from first conversation to ongoing results.
Free PPC Audit
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  1. 01 Account audit & strategy Week 1

    We audit your existing Google Ads account (or build from scratch), identify wasted spend and structural issues, and present a rebuild strategy with projected performance targets.
  2. 02 Campaign build & tracking Week 2

    Full campaign restructure or build — including conversion tracking setup, Google Tag Manager configuration, audience lists, and keyword architecture. Nothing launches until tracking is confirmed.
  3. 03 Launch & baseline Week 2-3

    Campaigns go live. We monitor closely for the first two weeks — adjusting bids, pausing underperformers, and identifying early signals of what's working.
  4. 04 Weekly optimisation Month 2 onwards

    Weekly bid management, negative keyword expansion, ad copy testing, audience refinement, and quality score improvement. Continuous iteration is what separates mediocre PPC from great PPC.
  5. 05 Reporting & strategy review Monthly

    Monthly report covering spend, cost per lead or ROAS, conversion volume, and a forward-looking strategy brief. Every recommendation tied to your commercial goals — not just platform metrics.
  6. Free PPC Audit

Transparent pricing. No lock-in surprises.

We publish our pricing because we believe you should be able to make an informed decision before picking up the phone.

PPC Management

For businesses with up to $10k/month in ad spend. Management fee separate from ad budget.

$1,500/mo
Inclusions
  • Campaign audit or full build
  • Search campaign management
  • Weekly bid optimisation
  • Conversion tracking setup
  • Monthly performance report

PPC Growth

For businesses spending $10k–$40k/month in ads who need active, senior management.

$2,800/mo
Inclusions
  • Everything in PPC Management, plus:
  • Shopping or Display campaign management
  • Landing page optimisation
  • Monthly A/B test on key campaigns
  • Fortnightly strategy check-in
  • Competitor ad monitoring

Most PPC agencies manage campaigns. We manage campaigns and fix the landing page.

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We own the full conversion path not just the click

Most PPC agencies stop at the ad. The click lands on your homepage, the visitor bounces, and the agency blames your website. Because EB Pearls builds websites and landing pages, we own the entire conversion path. If the landing page is killing your conversion rate, we rebuild it without briefing a separate agency or waiting for a developer ticket.
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Management fee stays separate from ad spend, always

We never take a percentage of your ad budget. Ever. That model creates a direct conflict of interest, the agency earns more when you spend more, regardless of whether that spend is performing. Our management fee is fixed. We're incentivised by your results, not your budget size.
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20 years of Google Ads, we've seen every auction dynamic

We ran our first Google AdWords campaigns in 2004. We've navigated every major platform change, quality score overhaul, and smart bidding introduction. That experience means we don't get surprised by algorithm shifts. We anticipate them and adjust your campaigns before performance drops.
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Conversion tracking done properly from day one

Shockingly common: businesses spending thousands a month on Google Ads with broken or absent conversion tracking. We set up GTM, conversion events, and attribution correctly before a single campaign goes live. If you can't measure it, we don't run it because we can't optimise what we can't see.

Results speak louder than promises.

It can be a little daunting to engage a mobile app development company. They proved they could work within my budget, made me realise the ideas stuck inside my brain, and helped me launch multiple mobile app development projects.
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Jesse Milani

Founder, Pocket Fuel

EB Pearls created a unique and special website and web design agency, perfect for our customers. We loved the team’s efficiency in creating us great user experience and a seamless website design plan, with beautiful on-brand illustrations. The team were patient, professional and always there to guide us and I wouldn’t hesitate to recommend them and work with them again in the future.
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Julia Kish

Manager, Intellihub

EB Pearls delivered a great-looking, functional web and mobile application. Their transparency and level of understanding made it easier to create my own app a seamless process.
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Grace Wilkie

Founder, Vaultd Pty Ltd

I’ve always turned to EB Pearls when I need technical expertise. I’ve had a relationship with EB Pearls for over eight years and have tasked them with a number of projects. The team are always willing to advise on solutions and their experience working across businesses, industries and technologies, means their expertise is often invaluable.
Kevin-Jochelson
Kevin Jochelson

Product owner, Workyard

Throughout the app development process the developers ensure their team work closely with us and also ensure the app meet our needs and aligns with our business goals. They also manage effective communication, collaboration and project management. The app is essential and was also delivered on time within budget. We are extremely satisfied.
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Dan Rosensweig

Throughout the app development process the developers ensure their team work closely with us and also ensure the app meet our needs and aligns with our business goals. They also manage effective communication, collaboration and project management. The app is essential and was also delivered on time within budget. We are extremely satisfied.
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Leonard Livschitz

They’re a very tight group. They all sit in the same office. They’re very hardworking and determined, as well as friendly and easy to talk to. They always put you first, listen to you, and make you feel like a superstar.
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Mitchell Gunner

Owner, Achieved Music

Straight answers.

The questions we hear most answered honestly.

Yes — always. Your ad budget goes directly to Google. Our management fee is separate and covers strategy, campaign management, optimisation, and reporting. We never take a percentage of ad spend — it creates a conflict of interest where the agency benefits from you spending more.

We'll give you a benchmark projection during the audit phase based on your category and historical data. Every industry is different. We won't promise a ROAS without understanding your numbers first.

We'll audit it. Most accounts we inherit have significant inefficiencies negative keyword gaps, poor match types, missing conversions. We'll show you exactly what's costing you before we change anything.

Within days of launching. That's the primary advantage of PPC over SEO immediate visibility for the right keywords. Results depend on campaign quality, landing page conversion rate, and your offer.

Yes — and for some categories, Microsoft Ads delivers better ROI than Google because of lower competition. We'll advise whether it's worth adding to your strategy.
1 Your Information
2 Book Meeting
3 Confirmation

Find out how much your current ads are actually wasting.

We'll audit your Google Ads account and produce a specific, line-by-line breakdown of estimated wasted spend, structural gaps, and the exact changes we'd make so you can evaluate us before committing to a cent.
Contact EB Pearls
What to expect on your call

What To Expect

  1. 1 Share a few details
    Complete the form with your contact details and what you need help with.
  2. 2 Book your free discovery call
    Once you submit the form, choose a time that suits you for your discovery call.
  3. 3 Privacy comes first
    Sign an optional NDA to ensure the highest privacy level and protection of your idea.
  4. 4 Discovery call
    We’ll discuss your goals, the support you need and answer your questions. If we’re a good fit, we’ll outline the next steps.

Request your free PPC audit

What To Expect

  1. 1 Share a few details
    Complete the form with your contact details and what you need help with.
  2. 2 Book your free discovery call
    Once you submit the form, choose a time that suits you for your discovery call.
  3. 3 Privacy comes first
    Sign an optional NDA to ensure the highest privacy level and protection of your idea.
  4. 4 Discovery call
    We’ll discuss your goals, the support you need and answer your questions. If we’re a good fit, we’ll outline the next steps.