Social Media Advertising that Outperforms
With Facebook and Instagram boasting more than 1.6 billion users worldwide, expertly targeted paid social media ads are proving extraordinarily cost effective, flexible, and successful. And as a leading Australian social media advertising agency Sydney’s EB Pearls is in the thick of it.
With our team of long experienced and astute paid social experts, we’ve run some of the best social media advertising campaigns in Australia. Including for a huge range of start-ups, small and established businesses and large corporations.
Professional audience scaling is vital
Successful social media advertising is first and foremost about finding and reaching your target audience. Here, for example, is a rundown of how we scale your marketing on that most popular of social media platforms, Facebook.
Customisation
We use your customer database to upload phone numbers, email addresses, Facebook user IDs and app user IDs. We can then match this information to as many user profiles as possible.
Find look alikes
Now we have a picture of your customer database, we use Facebook to find similar users. This opens up a whole new set of potential customers.
Location
This of course particularly applies to local businesses. We specifically target your relevant region, city, state or country.
Age, gender and language
We prioritise precisely targeted customer databases over longer, more hit-or-miss lists. So we help you develop best practice for acquiring, retaining, culling and managing your optimal customer list.
Works everywhere
We use detailed targeting to pinpoint new customers, including people who haven’t heard of your business – their demographics, interests and behaviours.
Constant monitoring
Once your campaign gets under way we’re continuously testing the data to see what works best. We’re quickly able to make any necessary tweaks, keeping your ads fully optimised.
Targeted, creative social media ads – how we do it
Ready to get started on your path to online transformation? We’d love to show you more about how we can help your business fly.
Expert, cost-effective social media advertising campaigns
Paid social media has become indispensable.
But if you’re not an expert, vital considerations such as which platform to choose, how much to spend, content type, posting frequency and your exact market can be extremely problematic. But whatever size your business or organisation our EB Pearls professionals will match your targeted audience with precisely the right digital mix to produce measurable, cost-effective and truly impressive results.
Let’s create you an agile, highly successful paid social campaign
Your social media ad campaign will consist of a meticulous, ongoing process. We quickly respond to what works, and move on fast from what doesn’t. So we anticipate a minimum of two months from your initial consultation to your launch date. After that we constantly monitor and adjust, updating you with monthly reports.
On-boarding, site review
- Baseline Social Media audit and report
- Website audit
- Keyword research, analysis and selection
Strategy development
- Develop Social Media strategy
- Develop landing page optimisation strategy
- Develop Ads strategy
Campaign Set up
- Ad Campaign Setup
- Branding Campaign Setup
- Remarketing Campaign Setup
- Prepare Ads copywriting
- Conversion Set up
Campaign Launch
- Meta Reps verification
- Budget validation
- Campaign launch
Monthly Social maintenance and updates
- Monthly Social Ads audit and key metrics report
- Monitor and fine-tune bid strategy
- Continue executing Ads strategy
How we market on facebook and instagram?
Facebook and Instagram are much more than a social media platforms. In fact, it can be a huge resource for your company if used properly. Let us show how we can do that.
Identify Audience
Right Approach
After identifying your audience, we will figure out how to most effectively communicate with them. What do they respond to and why? This will also inform future marketing ideas.
Reporting and Monitoring
There is must to be gleaned from your Facebook marketing campaign. EB Pearls will measure analytics data such as advertising metrics, page-level metrics, engagement rate, total page “likes,” and other metrics. We will compile reports and present them to you on a monthly basis.
Looking for a digital marketing partner?
Ready to get started on your conversion boost? We’re waiting to show you how we can help your business fly.
Scaling you campaign
There are many ways we will approach your Facebook and Instagram Marketing campaign, but unless we are targeting the right audience then it will be a disaster. Here is a rundown of how we can scale your marketing on Facebook to optimise results:
Custom
Using your customer database, we will upload phone numbers, email addresses, Facebook user IDs, and app user IDs. That information will then be matched to as many user profiles as possible.
Lookalike
Now that we have a picture of your customer database, Facebook can find similar users to open up a whole new set of potential customers.
Location, Location, Location
This is important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products.
Age, Gender, Language
Unless you’re targeting kids from 1 to 92, honing in on the right age, gender, and native language of users is important to effective marketing. Luckily, this is easy to do on Facebook.
Detailed Targeting
This approach is used to target new customers or people who’ve never heard of your business before. It involves demographics, interests, behaviours, and other categories.
Why team with EB Pearls?
With our Sydney and Kathmandu based teams, we can offer you global best practice paid social advertising, delivering you enviable market conversion and future loyalty. All with highly personalised, friendly service that puts you first.
Our long experience
Experts since paid social’s earliest days, we work with a vast range of businesses and organisations – from mum-and-dad concerns through to not-for-profits and multinational corporations. Using perfect campaign customisation, always.
International backing and support
Because of our large international presence, we can collaborate with a diverse pool of highly accomplished media professionals, working across a wide spectrum of industries. We deploy the latest and best paid social practice, content and design from around the world.
Whole team integration
We handle both the creative and tech sides of digital media. So if your landing page needs design, content and optimisation tweaks , for example, we do it all in-house. You reap the benefits of our talented collaborative team combined with individual, personal service.
Transparency
From your initial consultation, we guarantee you clarity and transparency every step of the way. This includes creative and content input, market and platform targeting analysis, budget and scheduling, analytics and tracking and best platforms recommendations.
Creating your sales funnel
As a full service digital agency we also keep an eye on your all-important sales funnel, to keep customers moving steadily from awareness and engagement through to your goal. This can include making sure each landing page is fully optimised.
Cost effectiveness
Our large team of digital strategists, graphic designers and managers are in-house, not outsourced. The EB Pearls team structure is highly cost effective, and our one-on-one service means you always know exactly who you’re dealing with.
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Interested in making social media work for you? Talk to our experts today.
Our team are ready to get your paid social campaign humming, lifting your business to the next level. So let’s chat about how our friendly experts can create a customised solution to your particular ad needs.
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