1.6B
Daily active users across Meta platforms alone
Find your exact customer in a sea of scrolling.
Facebook, Instagram, LinkedIn, TikTok — 1.6 billion people scrolling daily. Paid social lets you reach the precise demographic, interest, and behavioural profile of your ideal customer. We build campaigns that stop the scroll — and creative that makes people actually want what you're selling.
20 Years
Running social campaigns since the platform launched ads
3×
Average ROAS improvement after restructuring inherited social accounts
Full Funnel
Awareness to conversion — we manage the entire paid social journey
You're boosting posts and calling it a strategy.
Boosting posts is the most expensive way to get the least out of social advertising. A real paid social strategy is built on audience architecture, creative testing, and funnel thinking — not just amplifying existing content.
You're targeting too broadly and burning budget
Age 18–65, all interests, Australia-wide, this is the default that wastes money. The power of social advertising is its precision. Lookalike audiences, interest stacking, and behavioural targeting can cut your cost per lead in half overnight.
Your creative isn't built for the feed
A banner ad repurposed for Facebook, a product shot without copy, a video that doesn't hook in the first two seconds — these perform poorly because they're not designed for how people actually consume social content.
You're sending traffic to pages that don't convert
Paid social traffic behaves differently to search traffic. Visitors arrive in a different mindset they need more context and more trust-building before they convert. Generic landing pages kill social campaign performance.
You have no remarketing strategy
The majority of first-time social visitors won't convert. Without a structured remarketing sequence warming, educating, and converting audiences over time you're paying for visits that never pay back.
Audience first. Creative always. Scale what works.
Here's exactly what happens when you engage EB Pearls for social — from first conversation to ongoing results.
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01
Audience research & strategy
Week 1
We research your target audience across all available social platforms — interests, behaviours, demographics, competitive audiences — and build the audience architecture and full-funnel strategy before a single dollar is spent. -
02
Creative brief & assets
Week 1-2
We develop the creative strategy and brief ad formats, copy angles, visual direction, video hooks. If you have existing assets we'll adapt them; if not, we'll brief production or create static assets in-house. -
03
Campaign build & pixel
Week 2
Campaign build across chosen platforms, pixel/tag verification, conversion event setup, and audience seeding. Nothing launches until tracking is confirmed and audiences are building. -
04
Launch & learning phase
Week 2-4
Campaigns go live. The first 2–4 weeks are the learning phase — Meta and TikTok need conversion data to optimise delivery. We monitor daily and intervene where needed. -
05
Optimisation & scaling
Month 2 onwards
Weekly creative rotation, audience expansion, budget reallocation to top performers, and remarketing refinement. Scaling what works, killing what doesn't, testing continuously. - Book Your Free Social Strategy
Most agencies run ads. We build the audience, write the creative, and land on a page we built.
Creative is our core competency not an afterthought
Created high-performing social ads with in-house creatives, mobile-first visuals, compelling hooks, and conversion-focused copy driving engagement.
We connect your ad to your landing page in one team
Integrated paid social campaigns with optimised landing pages, improving trust, urgency, conversions, and seamless cross-team campaign execution.
Audience architecture from 20 years of customer data
Leveraged insights from hundreds of campaigns to build high-converting audience strategies, optimising targeting, exclusions, and advertising performance.
Server-side tracking — we measure what others miss
Implemented server-side tracking and Meta Conversions API to maintain accurate attribution and stronger campaign signals despite privacy changes.
Results speak louder than promises.
They make sure to understand the purpose and goals of our mobile app, identifying the target audience, and defining our desired outcomes. They also identify and document the functional and non-functional requirements of the mobile app, such as features, functionalities, user interface, performance, security, and integration with other systems.
Lindsay Dawicki
From design and implementation perspective, I never had to question EB Pearls’ ability twice. They were able to take my vision and translate that into a design that was well proportioned. Most importantly, they had a quality assurance phase at the end and were able to design and create the brand effectively. Our website looked professional once it was completed.
Juergen Hoffmueller
Owner, eFinance Homeloans
During the entire project, what I witnessed was an unwavering determination to keep forging ahead and readily adapting to every new challenge that came our way. The performance was outstanding, and we owe our success to you. Without your contributions, this wouldn’t have been possible. Great job!
Alison Barandon
Marketing Manager at Mondial VGL
I’m a solo entrepreneur and not very good with tech. EB Pearls made it easy, mentoring me through everything. Highly recommend!
Charmaine Hilario
Founder, Whitebow Gift registry
EB Pearls do high-quality work in the allotted timeframe. They maintain clear and consistent communication, providing updates on key project components and listening to feedback. There are numerous different stages, processes, and statuses in our project which made the work very complicated, but EB Pearls worked it all out.
Blake Weston
Find Fill Storage
The company saved $200,000–$400,000 using EB Pearls. The team's QA services also helped the firm resolve issues by being responsive to requests and highly involved in project management. Their resources had the right technical skills; their leasing service model gave the client great flexibility.
Wayne Wen
Product Manager, Coposit
Throughout the app development process the developers ensure their team work closely with us and also ensure the app meet our needs and aligns with our business goals. They also manage effective communication, collaboration and project management. The app is essential and was also delivered on time within budget. We are extremely satisfied.
Hamid Moghadam
1
Your Information
Let's find out who your ideal customer really is.
Tell us about your business, your audience, and your best-performing customer segment. We'll come back with a platform recommendation, an audience architecture sketch, and a creative direction — before any retainer is signed.
What to expect on your call
What To Expect
-
1
Share a few details
Complete the form with your contact details and what you need help with. -
2
Book your free discovery call
Once you submit the form, choose a time that suits you for your discovery call. -
3
Privacy comes first
Sign an optional NDA to ensure the highest privacy level and protection of your idea. -
4
Discovery call
We’ll discuss your goals, the support you need and answer your questions. If we’re a good fit, we’ll outline the next steps.
Start with a free social strategy
What To Expect
-
1
Share a few details
Complete the form with your contact details and what you need help with. -
2
Book your free discovery call
Once you submit the form, choose a time that suits you for your discovery call. -
3
Privacy comes first
Sign an optional NDA to ensure the highest privacy level and protection of your idea. -
4
Discovery call
We’ll discuss your goals, the support you need and answer your questions. If we’re a good fit, we’ll outline the next steps.