Social media ads that outperform

With Facebook and Instagram boasting more than 1.6 billion users worldwide, expertly targeted paid social media ads are proving extraordinarily cost effective, flexible, and successful. And as a leading Australian social media advertising agency Sydney’s EB Pearls is in the thick of it.

Australia based - Globally trusted

EB Pearls client WWF
EB Pearls client USYD
EB Pearls client UNSW
EB Pearls client Habitat
EB Pearls client Bauer media
EB Pearls client Optus
EB Pearls client Roses only
EB Pearls client grazia

Expert, cost-effective social media advertising campaigns

Paid social media has become indispensable. But if you’re not an expert, vital considerations such as which platform to choose, how much to spend, content type, posting frequency and your exact market can be extremely problematic. But whatever size your business or organisation our EB Pearls professionals will match your targeted audience with precisely the right digital mix to produce measurable, cost-effective and truly impressive results.

First we get to know your existing and potential customer base inside out. Including their social media habits, and what platforms they’re likely to use, ensuring the right all-important channel selection. And during your campaign we pinpoint your best performing ads, often re-packaging them for double impact. Lastly, we continuously track the success of your campaign, measuring analytics data such as advertising metrics, page-level metrics, engagement rate, total page ‘likes’ and other valuable information.

Professional audience scaling is vital

Successful social media advertising is first and foremost about finding and reaching your target audience. Here, for example, is a rundown of how we scale your marketing on that most popular of social media platforms, Facebook:


We use your customer database to upload phone numbers, email addresses, Facebook user IDs and app user IDs. We can then match this information to as many user profiles as possible.

Find look alikes

Now we have a picture of your customer database, we use Facebook to find similar users. This opens up a whole new set of potential customers.


This of course particularly applies to local businesses. We specifically target your relevant region, city, state or country.

Age, gender and language

Unless you’re targeting everyone from 1 to 91, we hone in on the right age, gender and native language of your audience on Facebook.

Advanced targeting

We use detailed targeting to pinpoint new customers, including people who haven’t heard of your business - their demographics, interests and behaviours.

Constant monitoring

Once your campaign gets under way we’re continuously testing the data to see what works best. We’re quickly able to make any necessary tweaks, keeping your ads fully optimised.

Want to get started?

No time like the present. Get in touch with us today and we’ll show you how we can make paid social truly work for you.

Let’s create you an agile, highly successful paid social campaign

Your social media ad campaign will consist of a meticulous, ongoing process. We quickly respond to what works, and move on fast from what doesn’t. So we anticipate a minimum of two months from your initial consultation to your launch date. After that we constantly monitor and adjust, updating you with monthly reports.

Mobile app development cost and timeline

1. Strategy & Set up


How we market on facebook and instagram?

Facebook and instagram is much more than a social media platform. In fact, it can be a huge resource for your company if used properly. Let us show how we can do that.


First and foremost, We need to know everything we can about your existing customer base. This includes what kind of habits they have in social media and elsewhere online. This information will also inform our approach to attracting new customers.


After identifying your audience, we will figure out how to most effectively communicate with them. What do they respond to and why? This will also inform future marketing ideas.


There are many ways we will approach your Facebook and Instagram Marketing campaign, but unless we are targeting the right audience then it will be a disaster. Here is a rundown of how we can scale your marketing on Facebook to optimise results:

  • Custom: Using your customer database, we will upload phone numbers, email addresses, Facebook user IDs, and app user IDs. That information will then be matched to as many user profiles as possible.
  • Lookalike: Now that we have a picture of your customer database, Facebook can find similar users to open up a whole new set of potential customers.
  • Location, Location, Location: This is important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products.
  • Age, Gender, Language: Unless you’re targeting kids from 1 to 92, honing in on the right age, gender, and native language of users is important to effective marketing. Luckily, this is easy to do on Facebook.

Detailed Targeting: This approach is used to target new customers or people who’ve never heard of your business before. It involves demographics, interests, behaviours, and other categories.


2. Ongoing Management



If we find that one advertisement did better than others, we will take note. That ad can be repackaged with a few modifications to look new again, and thus attract just as much attention as the first time.


There is must to be gleaned from your Facebook marketing campaign. EB Pearls will measure analytics data such as advertising metrics, page-level metrics, engagement rate, total page “likes,” and other metrics. We will compile reports and present them to you on a monthly basis.

Let’s get started

Ready to get started on your conversion boost? We’re waiting to show you how we can help your business fly.

Why team with EB Pearls?

With our Sydney and Kathmandu based teams, we can offer you global best practice paid social advertising, delivering you enviable market conversion and future loyalty. All with highly personalised, friendly service that puts you first.

Our long experience

Experts since paid social’s earliest days, we work with a vast range of businesses and organisations – from mum-and-dad concerns through to not-for-profits and multinational corporations. Using perfect campaign customisation, always.

International backing and support

Because of our large international presence, we can collaborate with a diverse pool of highly accomplished media professionals, working across a wide spectrum of industries. We deploy the latest and best paid social practice, content and design from around the world.

Whole team integration

We handle both the creative and tech sides of digital media. So if your landing page needs design, content and optimisation tweaks , for example, we do it all in-house. You reap the benefits of our talented collaborative team combined with individual, personal service.


From your initial consultation, we guarantee you clarity and transparency every step of the way. This includes creative and content input, market and platform targeting analysis, budget and scheduling, analytics and tracking and best platforms recommendations.

Creating your sales funnel

As a full service digital agency we also keep an eye on your all-important sales funnel, to keep customers moving steadily from awareness and engagement through to your goal. This can include making sure each landing page is fully optimised.

Cost effectiveness

Our large team of digital strategists, graphic designers and managers are in-house, not outsourced. The EB Pearls team structure is highly cost effective, and our one-on-one service means you always know exactly who you’re dealing with.

Interested in making social media work for you? Talk to our experts today.

Our team are ready to get your paid social campaign humming, lifting your business to the next level. So let’s chat about how our friendly experts can create a customised solution to your particular ad needs.

For a FREE brand strategy session, simply enter your details here, and we’ll be in touch asap.

  • This field is for validation purposes and should be left unchanged.