WordPress for content teams that need to publish, not ask a developer.

We build WordPress sites that editors can actually manage — custom Gutenberg blocks, structured content models, and clean admin interfaces. No page builders. No bloated themes.

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See Our WordPress Work

300+

WordPress sites built

14+

Years WordPress development

WordPress VIP

Certified partner

Clutch

Trusted by

WordPress work we deliver

Six types of WordPress engagement — each built to a production standard, never with page builders or bloated starter themes.

Custom WordPress Themes & Sites

Built from scratch with custom PHP and React Gutenberg blocks, no themes or page builders delivering precise, fast-loading, high-performance websites.

Custom Gutenberg Blocks

Reusable content components for your editorial team, testimonials, pricing tables, team cards, feature grids. Built in React with Block Editor API. Editors assemble pages without developer involvement.

WooCommerce Development

Custom product types, complex pricing rules, B2B purchasing flows, custom checkout, multi-currency, local payment gateways (Afterpay, Zip, eWAY). When WooCommerce needs to go beyond the defaults.

WordPress VIP

Developing for the WordPress VIP platform — meeting VIP's strict code quality standards, deployment tooling, and best practices. For enterprise and high-traffic media clients.

Headless WordPress + Next.js

WordPress as CMS backend via WPGraphQL, Next.js as the frontend. Editorial team keeps the WordPress they know; visitors get a React-powered site with superior Core Web Vitals.

WordPress Performance & Optimisation

Full-page caching, Redis cache, database query optimisation, image pipeline, CDN configuration, hosting migration. Diagnosis of slownessnot generic optimisation theatre.

Who hires us for WordPress

Editorial teams fighting their CMS instead of publishing

Your WordPress site requires a developer for every page change. Content is constrained by themes not designed for your workflow. Custom Gutenberg blocks and a clean admin give your team genuine independence.

Businesses with a slow WordPress site losing organic traffic

A 6-second load time is a Google ranking penalty and a conversion killer. We diagnose bottlenecks, not just add caching plugin, and fix query performance, image pipeline, server configuration causing the problem.

Media and publishing organisations needing editorial speed

High-volume content operations need Gutenberg blocks that are fast to fill in, reliable, and consistent. We design the block library around your editorial workflow — not around what's easy to build.

Enterprises moving to WordPress VIP

High-traffic requirements, enterprise compliance, and WordPress VIP's strict code quality gates. We develop to VIP standards from day one — not as a refactor after failing VIP review.

Built for editors.
Custom code.
Performance first.

Four things that separate an EB Pearls WordPress build from a theme-shop deployment.

We build for the editor, not the developer

A WordPress site is only as good as the experience it gives the content team. We design the Gutenberg block library and admin interface with your editorial workflow in mind. Editors should maintain their site without submitting support tickets.

Custom code over plugins wherever complexity matters

Plugin sprawl is the biggest source of WordPress performance and security problems. We use plugins for commodity functionality and write custom code for anything touching your core content model.

Performance is measured, not assumed

We set Core Web Vitals targets before development and run GTmetrix/WebPageTest in CI. WordPress can be fast most WordPress sites are slow because of unoptimised images, render-blocking scripts, and database queries running on every page load.

Security hardening from the start

WordPress is the most targeted CMS on the internet. We implement limited user roles, 2FA for admins, disabled XML-RPC, restricted REST API access, file permission hardening, malware scanning, and WAF in front of every production site.

Our technology stack

★ marks our preferred production choice.

Core

★ WordPress 6.x
★ PHP 8.3
★ React (Gutenberg blocks)
★ ACF Pro / Meta Box
WooCommerce

Performance

★ WP Rocket / Super Cache
★ Redis Object Cache
★Cloudflare / AWS CloudFront
EWWW Image Optimizer
Query Monitor

Headless

★ WPGraphQL
★ Next.js App Router
Faust.js
ISR / On-demand revalidation

Hosting & DevOps

★ WordPress VIP
★ WP Engine
AWS (EC2/ECS)
★ GitHub Actions + WP-CLI

Real projects.
Measurable outcomes.

Numbers from production — not benchmarks or demos.

We finished our MVP on time and on budget and are on our way to building a strong business. Thanks to the guys at EB Pearls, they pay a lot of attention to our projects and help ensure our success.

Mitchell Stapleton-Coory

Founder, Bellr

The MVP has exceeded expectations, and EB Pearls’ quality work has allowed the client to secure funding to continue the project. The team is highly skilled and professional; they’re open and easy to work with.

Gerhard Stander

Founder, Caroo App

Throughout the app development process the developers ensure their team work closely with us and also ensure the app meet our needs and aligns with our business goals. They also manage effective communication, collaboration and project management.

Robert W. Sharps

We came to EBPearls with a precise design remit, which they took on board and produced for us on time and on budget. It was a pleasure to have our feedback accepted and acted upon swiftly, and any concerns we had addressed promptly. We love our new website, and the accessibility it offers to our diverse audience.

Dr Melanie Heyworth

CEO & Founder, Reframing Autism

It can be a little daunting to engage a mobile app development company. They proved they could work within my budget, made me realise the ideas stuck inside my brain, and helped me launch multiple mobile app development projects.

Jesse Milani

Founder, Pocket Fuel

I’m a solo entrepreneur and not very good with tech. EB Pearls made it easy, mentoring me through everything. Highly recommend!

Charmaine Hilario

Founder, Whitebow Gift registry

Valerie Forde

From kick-off to production

Stage 01

Discovery & Content Model

Audit editorial workflow, map content types, design Gutenberg block library. Custom field architecture with ACF. Plugin audit and selection.

Weeks 1–2

Stage 02

Theme & Block Development

Custom theme build in PHP. React Gutenberg blocks. Admin interface configuration. Performance benchmarking against targets.

Weeks 3-10

Stage 03

Integration & Testing

WooCommerce (if applicable), third-party plugins, performance optimisation, security hardening, cross-browser testing.

Weeks 11–14

Stage 04

Launch & Handover

Content migration, URL redirect mapping, DNS cutover, CDN configuration, editorial team training, documentation.

Final 2 weeks

How to work with us

Fixed-Price Build

Custom theme, Gutenberg blocks, WooCommerce (if applicable). Defined scope and timeline agreed before development starts.

AUD $15,000–$120,000+

Performance & Security Retainer

Ongoing WordPress maintenance — plugin updates, security monitoring, performance checks, content support. Proactive, not reactive.

From AUD $800/month

WordPress Audit

Performance, security, plugin health, and editorial workflow review. Prioritised findings with effort and impact estimates.

From AUD $2,500

Every question answered.

Can't find what you need?

WordPress when editors need independence and familiarity, the site is content-driven, and you need a large plugin ecosystem. Headless CMS when performance and developer experience are primary and the editorial team is comfortable with a modern interface.

WordPress's enterprise managed platform — strict code quality gates, automatic scaling, SOC 2/HIPAA compliance, enterprise SLAs. Right for high-traffic sites with enterprise compliance needs and teams that benefit from VIP's developer tooling.

Yes — full-page caching, Redis object cache, CDN, and read replicas. WordPress VIP scales to very high traffic. A well-optimised WordPress site handles millions of monthly visitors without performance issues.

No. We build custom themes and custom Gutenberg blocks in code. Page builders create bloated HTML, render-blocking assets, and lock you into a vendor's ecosystem. Custom code produces sites that load faster and are easier to maintain

WordPress VIP for enterprise. WP Engine or Kinsta for mid-market managed WordPress. AWS (EC2 with Nginx, Redis, CloudFront) for clients with existing AWS infrastructure and teams that can manage infrastructure. We configure the right stack for your scale.

Limited user roles, two-factor authentication for admins, disabled XML-RPC, restricted REST API access, file permission hardening, malware scanning, and a WAF (Cloudflare or AWS WAF) in front of every production site. WordPress is the most targeted CMS — we treat security as a first-class requirement.Agent permissions are scoped at the tool level. We build the evaluation framework before the system — so you can measure safety improvements.

Custom theme: AUD $15,000–$45,000. Complex site with custom blocks and WooCommerce: $45,000–$120,000. WordPress VIP: from $80,000. Fixed-scope quotes after a free discovery session.

A reusable content component built in React for your specific site — testimonials, pricing tables, team cards. Content editors assemble pages using components that always render correctly, without requiring developer involvement.

WordPress as CMS backend via WPGraphQL, Next.js as the frontend. Editors use familiar WordPress admin; visitors get a React-powered frontend with superior Core Web Vitals performance.

Custom theme: 6–10 weeks. Complex site with WooCommerce and custom blocks: 12–20 weeks. WordPress VIP implementation: 10–16 weeks. Timeline depends heavily on design complexity and content migration scope.

Yes — content migration, plugin replacement, theme rebuild, and URL redirect mapping. We've migrated sites from legacy themes, page builders, and other CMS platforms to custom WordPress setups. Data integrity is our primary concern.

Yes — custom product types, complex pricing rules, B2B purchasing flows, custom checkout, multi-currency, local payment gateways (Afterpay, Zip, eWAY). When you need WooCommerce to do more than the defaults allow.

1 Your Information

2 Book Meeting

3 Confirmation

Build WordPress that works for editors.

45 minutes. We'll review your current site and requirements, give you honest feedback on what's worth keeping, and scope a build that gives your editorial team genuine independence.

What to expect on your call

What to expect

1 Share a few details
Complete the form with your contact details and what you need help with.
2 Book your free discovery call
Once you submit the form, choose a time that suits you for your discovery call.
3 Privacy comes first
Sign an optional NDA to ensure the highest privacy level and protection of your idea.
4 Discovery call
We’ll discuss your goals, the support you need and answer your questions. If we’re a good fit, we’ll outline the next steps.

What to expect

1 Share a few details
Complete the form with your contact details and what you need help with.
2 Book your free discovery call
Once you submit the form, choose a time that suits you for your discovery call.
3 Privacy comes first
Sign an optional NDA to ensure the highest privacy level and protection of your idea.
4 Discovery call
We’ll discuss your goals, the support you need and answer your questions. If we’re a good fit, we’ll outline the next steps.

WordPress for content teams that need to publish, not ask a developer.