When referring to app development, the best way to predict what future trends are going to look like is to figure out the right combination of what people want, what people need, and what is possible with today’s mobile technology advances.
While statistics show there is no argue to the fact that mobile app technology is a key insight to the successful outcome of any business today, mobile app development is still on the rise. With approximately worldwide mobile app revenues of 45 billion dollars in 2015 alone, it is estimated that the industry’s numbers will reach 58 billion by 2016. (Source)
How can app development influence the profitability of your business? Although it may be hard to know exactly what app features are best suited to your company needs, mobile marketing technological advancements indicate that app development should be on your top priority list.
Did you know: Almost a billion smartphones have been sold in 2015 and the number is expected to go over 10 billion mobile internet devices in use by 2016, according to techinasia.com. If you are thinking about developing a mobile app for your business, contact one of the representatives at EB Pearls for a quote.
What are the current mobile app development trends that the market is focusing on?
- Social networking mobile app – the fastest growing and most demanded apps among users.
- Context marketing that is improving user experience through mobile app frontend usage.
- Location-based services. A multi-billion niche for mobile app markets.
- Mobile search for e-commerce – makes consumer experience easier while looking for products or comparing prices between vendors.
- Standalone and moving objects recognition. This refers to those apps featured with sensor and processing capabilities.
Bonus Tip: According to statistics, 46% of mobile app users paid for their apps and the number is expected to reach over 268 billion downloads by the end of 2016.
With that in mind, here are some of the most influential app development trends for 2016:
Demand for enterprise apps continues to grow: This means that organisations need to keep their employees more connected to a specific end goal in order to meet their demands. Whether it refers to design, integration or security, every developer will have to synchronise their capabilities to the increasing enterprise app demand.
A better user experience: The most important thing for a superior client experience is the communication that exists between developers and designers. As end users are increasingly demanding a better user experience, app development no longer looks at keeping individuals in a certain app for as long as possible, but rather looks at enabling an intuitive user experience.
The fascination with Big Data: Did you know that only 1% of all apps are using cognitive services today? The hype around Big Data has been present in the marketing industry for years, however, it is still a work in progress. For 2016, you can expect updates in machine learning, real-time data-as-a-service, algorithm markets, Spark, and more.
Size matters: Not only are there plenty of devices and screen sizes available on the market right now, but developers also have to find a solution to figuring out how an app will look like and how it will work on various devices (for example, smart watches).
A new world to be discovered: In other words…IoT, also known as the Internet of Things. As more and more things are getting connected, apps will be required to track or manage them. It is very probable that these apps will have a lot to say about the selling process, too!
Bonus Tip: 34% of IoT developers today are building apps that require real-time data analysis and processing 50% or more of the time, according to the Evans Data’s Internet of Things Study from 2015.
Are you interested in adopting new ideas for your mobile app development plans for 2016? Get in touch with us here for an obligation-free consultation.