Social Media Advertising that Outperforms
With Facebook and Instagram boasting more than 1.6 billion users worldwide, expertly targeted paid social media ads are proving extraordinarily cost effective, flexible, and successful. And as a leading Australian social media advertising agency Sydney’s EB Pearls is in the thick of it.
With our team of long experienced and astute paid social experts, we’ve run some of the best social media advertising campaigns in Australia. Including for a huge range of start-ups, small and established businesses and large corporations.
Professional audience scaling is vital
Successful social media advertising is first and foremost about finding and reaching your target audience. Here, for example, is a rundown of how we scale your marketing on that most popular of social media platforms, Facebook.
Customisation
We use your customer database to upload phone numbers, email addresses, Facebook user IDs and app user IDs. We can then match this information to as many user profiles as possible.
Find look alikes
Now we have a picture of your customer database, we use Facebook to find similar users. This opens up a whole new set of potential customers.
Location
This of course particularly applies to local businesses. We specifically target your relevant region, city, state or country.
Age, gender and language
We prioritise precisely targeted customer databases over longer, more hit-or-miss lists. So we help you develop best practice for acquiring, retaining, culling and managing your optimal customer list.
Works everywhere
We use detailed targeting to pinpoint new customers, including people who haven’t heard of your business – their demographics, interests and behaviours.
Constant monitoring
Once your campaign gets under way we’re continuously testing the data to see what works best. We’re quickly able to make any necessary tweaks, keeping your ads fully optimised.
Expert, cost-effective social media advertising campaigns
Paid social media has become indispensable.
But if you’re not an expert, vital considerations such as which platform to choose, how much to spend, content type, posting frequency and your exact market can be extremely problematic. But whatever size your business or organisation our EB Pearls professionals will match your targeted audience with precisely the right digital mix to produce measurable, cost-effective and truly impressive results.
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Scaling your campaign
There are many ways we will approach your Facebook and Instagram Marketing campaign, but unless we are targeting the right audience then it will be a disaster. Here is a rundown of how we can scale your marketing on Facebook to optimise results:
Custom
Using your customer database, we will upload phone numbers, email addresses, Facebook user IDs, and app user IDs. That information will then be matched to as many user profiles as possible.
Lookalike
Now that we have a picture of your customer database, Facebook can find similar users to open up a whole new set of potential customers.
Location, Location, Location
This is important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products.
Age, Gender, Language
Unless you’re targeting kids from 1 to 92, honing in on the right age, gender, and native language of users is important to effective marketing. Luckily, this is easy to do on Facebook.
Detailed Targeting
This approach is used to target new customers or people who’ve never heard of your business before. It involves demographics, interests, behaviours, and other categories.
