The perfect app? It starts with a beautiful design! The visual impact of your app has a lot to do with its power to persuade and its success on the market. But what does ‘beautiful’ really mean when it comes to app development?
What makes an app design great?
When it comes down to app development, great design is achieved through a lot of different techniques and strategies. Simply including eye catching icons and pictures does not make an outstanding app in terms of visual aesthetics because app development success is based on much more than that.
It is a common misconception that user experience is synonymous with user interface or graphic design. But it is something more than this.
Great design is a synthesis of art and science, of usability, aesthetics and a deep understanding of user needs and behaviours.
What does improving app user experience mean to the regular customer?
The most important thing for a user is being able to benefit from all the features of your app, fast. In other words, the app is supposed to make the customer’s life easier and help them solve their problems.
Studies have shown that 79% of people who don’t like what they find on one site will go back and search for another one to complete their task. More so, it has been estimated that mobile users are five times more likely to abandon the task if the site they are using is not optimised for mobile.
How can you improve user experience in your app development process?
If you want to make the most out of your app and bring value to your product or service, you need to take into consideration some specific steps to help you improve user experience and build customer trust.
Did you know: 71% of publishers say well-formed mobile content boosts user engagement, while 52% of users said that a bad mobile experience made them less likely to engage with a company.
Here are some of the most effective techniques to help you achieve a powerful user experience for your app:
- Choosing the right features
A lot of people tend to make the mistake of believing that the more features they add to their app, the greater the impact this will have on their customers. But the truth is, keeping things simple and helping users navigate through the app easily is the most important part of this initial stage of the process.
You can decide to keep the features that are relevant to the app and the message you want your viewers to receive, and only build additional features once you see your their post-release reaction.
- Maintain an easy flow and navigation
The aim here is to make the navigation more intuitive and make it easy for the users to flow from one screen to another or from one feature to another.
Bonus tip: 48% of users say they feel frustrated and annoyed when they land on sites that are poorly optimised for mobile.
- Build customer trust
Make sure that you design your app in such a way that it promotes customer trust and loyalty. The most important thing to take into consideration here is the rightful use of privacy issues and spam.
- collecting unuseful information for the user’s experience (keep only what is necessary).
- uploading any content from their device onto your server without their permission.
- unnecessarily spamming the user with frequent emails or push notifications unless otherwise absolutely necessary.
- Make it social
Users should be able to reach your app through different social platforms. The most effective way to achieve this is by including links to your social networks on every page.
- Build a feedback loop
The user’s point of view can be a definite turning point in the development of your app. The feedback you receive from them will make it easier for you to learn about the negative aspects of your app and also your best app features.
You can do this by making it easy for them to share their opinion and responding to your customers within 24 hours.
EB Pearls can help you develop intuitive, visually appealing and technically challenging apps for your business. We dedicate ourselves to becoming world class app developers in Sydney and Melbourne. Contact us here for more information on how to improve user experience for your app development and revolutionise your business process.