Would you trust a brand you know nothing about? Would you give that brand your hard earned money in exchange for a product or service you are not sure will perform as expected?
For most people, it is quite hard to trust businesses they have never heard of specially in the online space. As a business owner, the good news is that it’s not impossible to win your target audience’s trust. It might take a while and you should always reconsider your marketing strategies, but in the end it is all worth it. The tricky part? You already have a massive competition who is also promoting their business online. So how do you convince people to visit your website and buy from your business?
In this week’s article, we have prepared a list of activity that you need to consider in order to attract more visitors to your website.
Search Engine Optimisation (SEO)
SEO refers to the visibility of a website in a search engine such as Google. It is a complex combination of strategies that are designed to make your website structure in a way that a search engine understands.
If done properly, SEO improves the number of visitors to your website through a simple process: getting high-ranking places in the search results. If your website is found within the first page of search result you have better chances of increasing your visitors.
AdWords is an online advertising service from Google that brings your website into the ad part of Google. If you know how to properly choose the most relevant keywords for your business google adwords can bring substantial number of visitors.
Google Adwords is a pay-per-click type of advertising, meaning that you pay only when visitors click on your website or contact you.
Display advertising can be done through Google ad network or any relevant website from your industry to display responsive banners. It is a great tool for remarketing, once a visitor lands on your website – your display banner ads will follow them whenever they are on display network website. This will help to increase your brand awareness which eventually builds trust among users.
Social media platforms are everything nowadays. And as a business owner you should know the importance of having a social profile of your business.
With a social profile of your business you keep your visitors and customers engaged. And more importantly, you can create a variety of marketing strategies to attract visitors. Social media has revolutionised the way we see, understand and do online marketing.
Referral sites is an intelligent way for you to get more website visitors. These sites will refer your business on their website through a link that sends visitors to a sales page on your website. If visitors decide to purchase something from your website, the person referring you gets a percentage of the sale.
Of course, you should choose a trustworthy website owner to recommend your services, someone you know personally or through a business networking event.
As the name suggests, online reputation is all about your businesses reputation in the online environment. Watch out! Your online reputation matters more than you think.
How is your online reputation built? It is created by the sum of online reviews you are getting from your customers. If you want to drive more visitors to your website, your business’ online reputation should be flawless.
People tend to read between 6-10 reviews before they make an opinion about your business. For your online reputation to be impeccable, you need to ensure those reviews are all 5stars reviews.
In conclusion, there are a lot of ways in which you can drive visitors to your website. However, it is a lengthy process. But if you take things one by one, you will soon notice an increased number of website visitors. You should always deliver the quality in everything you do, starting with the marketing strategies and ending with the quality of your products/services.