Why Meta Ads Are Crucial for Your Start-Up Business

Social media has affixed itself as an integral communications and media tool that people use on an everyday basis. Two of the most notable social media giants in the world are Facebook and Instagram—two companies that fall under the Meta brand.

On a global scale, almost 60% of the population is considered to be social media users. Furthermore, the average time social media users spend on various apps is about 2 hours and 24 minutes.

Given the prevalence of social media in the average person’s everyday life, businesses have a ripe opportunity to target a handful of these individuals by setting up Meta ads.

These businesses can adopt a handful of strategies to align with their business goals by harnessing the reach of Meta ads. Whether it’s running an awareness campaign or retargeting website visitors, these ads can effectively drive brand growth.

For startups that want to scale quickly and without spending a fortune, Meta Ads provide a great way to reap results without hurting your bottom line. If you’re curious to know how it’s done, then you’re in the right place. Let’s uncover six reasons why setting up Meta ads can be a great way to grow your business.

Let’s jump right into it!

Built With Analytics At The Forefront

Meta Ads comes with an ads manager platform that allows you and your marketing team to visualise your ad’s performance through cold, hard data.

This analytical dashboard shows you essential metrics that can support aggressive or defensive business decisions that you may make. Some of these metrics include the click-through rate (CTR), link clicks, and frequency. These insights can be used contextually to determine whether an ad campaign is a success, a flop, or needs fine-tuning according to internal measurements.

That said, there are many third-party tools like Atria that offer even more robust ways to analyse and improve your Meta ad campaigns. Using these platforms in conjunction with Meta ad base technology can help your start-up optimise its marketing strategy and, in turn, allow your business to make steady progress towards hitting target KPIs.

Reaches An Audience of Billions

Meta platforms like Facebook and Instagram are widely used around the world, with nearly half of the world’s population checking on these apps at least monthly.

This presents a golden opportunity for businesses to set up rigorous advertising campaigns on the Meta ecosystem, as the number of potential customers they can reach through this app is very high.

There are no other apps or platforms that can reach the level of impressions that Meta can reach. And while email marketing can be effective as well with warmed-up leads, that particular channel is a conversation locked behind only the business and the customer. 

By advertising through Meta ads, you’re not only connecting with people on a one-by-one basis. You’re also creating a conversation and buzz around your product, as customers can like, share, or comment on your marketing post, potentially generating authentic votes of confidence and renewed interest in your product or service offering.

When other people share positive insights about your brand, this can lead more people to progress through the funnel and truly consider your offering. This can be augmented by boosting ads on Facebook and Instagram, as it lets interested users see your product and engage with your claims in either a positive or negative light.

Targets Your Ideal Audience

Another perk of using Meta ads is its advanced personalisation and targeting methods. Meta’s ad technology allows businesses and startups to hone in on a pre-specified target audience, enhancing the value of each dollar spent on their ongoing promotional campaign. 

Specifically, businesses can define parameters and filter down to a specific demographic of people to send their ad campaign to. Businesses can even run multiple campaigns on the Meta Ads platform and define different categories in each. This flexibility can increase the conversion rate and other relevant metrics to guarantee future business success.

That said, Meta’s targeting abilities aren’t limited to just surface-level demographics such as geographical location, age, gender, and interest. Meta can also track behavioural data and past engagements of users and factor that into who Meta will boost a campaign to. This helps ensure that each business lead has a high chance of conversion.

Furthermore, Meta Ads can independently refine and optimise their marketing strategies as they go on. This ensures that advertising campaigns can run efficiently and dynamically based on current and future user trends.

Comes in A Wide Range of Ad Types

Another reason why startups should give Meta ads a shot is because of the fact that they come in a variety of styles and placements. 

Your business can present ads to social media users in a variety of ways, and depending on your offering, you could resonate with your audience more effectively with the right marketing and stylistic approach.

For instance, here are some of the ad types you can use across Meta’s two most popular social media platforms, Facebook and Instagram:

• Mobile news feed: An advertisement type on Facebook and Instagram that shows up when a user scrolls through their timeline or news feed. Has a large placement and can be formatted as an image, video, carousel, or collection ad.
• Stories: An ad that appears in Facebook or Instagram’s Stories section breaks between the stories of two friends or followed accounts. 
• Right-hand column: A small ad placement exclusive to Facebook on the PC. This typically consists of a single image or link that redirects users to a company website or product landing page.
• Marketplace: Ads can also be published in Marketplace, a dedicated buy-and-sell platform on Facebook. This can be useful for local product businesses looking to increase their reach.
• Image ads: A single photo with a caption and a link to showcase a product.
• Video ads: A video to show products in action or tell a brand story.
• Carousel ads: A showcase of multiple images or videos to highlight a product or a range of products.
• Collection ads: An image or video followed by product tiles that link to your online store.

Each ad type has pros and cons, and it’s natural for businesses to test out different styles and placements before seeing positive results. 

In any case, the versatility of ad types businesses can pick from through the Meta platform makes it an excellent way to advertise regardless of the underlying budget of the campaign.

Budget Adapts to Your Needs

Meta ads offer a lot of reach that can scale business visibility, but it’s not unlimited. Naturally, the higher your marketing budget, the more people you can reach through boosted Meta ads.

Of course, spending a tonne of money on Meta ads isn’t always the most feasible course of action for budding startups. The good news is that you can decide for yourself how much you’re willing to spend on your campaign and adjust it as you go.

For instance, you can spend $5 a day to boost your campaign, and it can reach a couple of hundred to a couple of thousand people. Or you can spend $500 and reach thousands, if not tens of thousands more. 

In essence, the scalability offered by Meta Ads allows you to choose how you want to formulate and push your marketing campaign.

You Can Split Test Different Campaigns

Another perk of Meta ads is the ability for ad managers to test out marketing materials and boost them to two different classifications of audience. This strategy is called split testing.

This strategy is a powerful way to gauge ad performance, as little tweaks and variations in the ad can be a stronger pull for the audience to act than others.

For instance, if you’re unsure whether an ad with a close-up of the product will perform better than an ad with a person using the product, then the best way is to split-test it between two different samples of similar demographics.

Over time, you can see how each ad performs using the built-in ad manager and any third-party tools you may be using. The data you’ve extracted can then be put to further use to refine future approaches, allowing you to make data-driven and value-adding decisions that best align with your company's goals.

We hope we’ve convinced you with enough reasons to invest in Meta ads. All the best in growing your business!