Every business strives to convert leads to sales. One of the most effective ways to achieve this goal is implementing a digital marketing strategy.
The average company spends over one-third of its marketing budget on the digital aspect. Experts agree that there is potential for a greater return on investment (ROI) due to the low costs.
Read on to learn about the most effective ecommerce marketing strategies. Explore the top four strategies that are certain to increase sales and improve your website’s search ranking.
1. Fully Utilize Social Media
Businesses love social media because the operating costs are extraordinarily low. You can launch an account on any social media platform for free.
Some companies make the decision to promote or advertise their social media posts. There is a cost associated with this, however, it is significantly less than TV or radio advertisements.
Each social media platform serves a different role in your company’s digital marketing strategy. Facebook, for instance, is an effective way to reach a targeted local demographic. On the other hand, LinkedIn is the better choice to network with other professionals.
2. Start a Blog
The next step is to start a blog. Here, your company can produce quality content and demonstrate its expertise.
There are affordable content management systems like WordPress or Wix to create a blog. These online tools are easy to operate, using pre-built templates and plug-ins to boost capability.
The primary goal is to publish blog posts that are shareable on social media. This, in turn, will drive traffic to your company’s website. Launching a successful blog also improves your website’s search engine ranking.
3. Utilize Search Engine Optimization (SEO)
Quality content only takes your blog so far. It also needs to be properly wired to show up in search engine results.
The process behind ranking high in search engine results is called SEO. Utilizing SEO involves a number of writing strategies that are picked up by the search engine’s results algorithm.
For example, each blog post is assigned a keyword that appears in the title and throughout the article. This keyword is a term or phrase that is likely to appear in a web search.
Another SEO strategy is to include internal links in your blog post. When a reader clicks the link, it redirects them to another area of your website. These are just a few SEO examples to give you an idea of how it works.
4. E-mail Marketing
Another tried and true ecommerce strategy is e-mail marketing. This is another way to convert leads to sales.
Using e-mail, you can quickly send out promotions or marketing materials for new products. The key here is getting a list of a prospective customer’s e-mail addresses. Tying it all together, one way is to ask customers to sign up for an e-mail newsletter on social media or a blog post.
A Recap of Ecommerce Marketing Strategies
Companies are redirecting limited marketing budgets towards ecommerce and digital strategies. The reason is that social media and e-mail newsletters are effective ways to reach customers.
If you need help with your ecommerce marketing strategies, please contact us for additional guidance.