Gaining Online Traction: Your Simple Guide to eCommerce SEO
25 Jul 2022Content
Table of Contents
If you own an eCommerce business, then you’re probably always thinking about ways to get more traffic. SEO is a great way to do that, but it can be tough to learn because of all the updates to search engine algorithms and the complicated industry language.
You need to optimize your website for search engines to increase traffic and sales on your eCommerce website. The internet is full of articles and tutorials on improving your website’s SEO, but there are far fewer tailored specifically to eCommerce businesses.
We want to give you a crash course in on-site search engine optimization or eCommerce. By the end of this, you’ll know the basics of what on-site SEO entails, how to make Google happy, and be on your way to success.
Optimize for the “Buy” Intent
There’s a reason people say eCommerce is a completely different ball game from other types of SEO, and it’s because when you’re optimizing for search engines, you’re optimizing for a completely different user. Ecommerce retailers are dealing with people who are looking to purchase, a mindset that most of us aren’t in when we’re casually browsing the web.
Google’s algorithm considers its users’ intent, and eCommerce sites are optimized for the “buy” factor. It almost goes without saying that you should have the name, address, phone number, and email address displayed on your site. All of this helps to reinforce the idea that your website is a trustworthy place to purchase.
Use Credible Sources
Because of the nature of eCommerce, using credible sources is a good way to show Google that your website is trustworthy. Using credible sources is one of the easiest ways to optimize your eCommerce site because it’s not difficult to find them.
For example, if you’re producing a product that requires the input of the user, you should offer explanations and examples of how to properly use your product. That way, you can ensure your customers get the most out of your product but also prevent any bad press from spreading. If you’re selling a product that is used for medical purposes, you should be extremely careful about the information you include on your site.
Make it Easy
One of the biggest problems with eCommerce is the fact that it can be incredibly complicated. For example, if you’re selling a product, you need to ensure that your customers can find the product they want. You should also ensure that the information is easy to scan, that it’s not too dense, and that it’s easy to read.
You also need to make sure that your product is easy to understand. For example, it’s worth mentioning if your product requires certain accessories to work. If you’re selling a complicated product, like software, it’s worth considering hiring a professional to explain it in plain language.
Use Mobile-Friendly Templates
Because of the rise of mobile internet and the fact that many mobile users browse the web on their phones, it’s absolutely essential that your eCommerce site is mobile-friendly. That doesn’t mean that you have to have a separate site for mobile users, but it does mean that you need your site to be optimised for mobile devices.
Use the Right Keywords
Keywords are one of the most important parts of SEO for any site, but you have to use the right keywords for your eCommerce site. For example, if you’re selling a wearable device, you need to find keywords related to wearable devices, fitness, and health. It’s not enough to use the same keywords you would for a blog because that’s something that Google finds suspicious.
SEO is one of the ways that eCommerce websites can be successful, and it’s worth learning the basics of SEO even if you’re a complete beginner. Doing your research and using the right SEO tactics makes it possible to create a thriving business. Feel free to invest time and effort into it and witness the difference that it makes.
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