Chatbots: Transforming App Interactions, Support, and User Engagement

Chatbots

Chatbots are software programs that simulate human conversation inside an app or website. They help users get answers, complete tasks, and interact with your brand 24/7—without requiring human intervention.

Why It Matters 

Chatbots offer more than just automation — they’re a powerful engagement and support tool. By providing real-time help and collecting insights from user interactions, they can:

  • Improve customer support without needing a large team

  • Increase engagement through personalised conversations

  • Speed up lead capture and qualification

  • Reduce churn by solving issues immediately

  • Automate repetitive tasks and save operational costs

Use This Term When...

  • Designing support or onboarding flows

  • Planning engagement or retention strategies

  • Automating FAQ, bookings, or lead generation

  • Integrating AI-driven tools like ChatGPT or Dialogflow

  • Reviewing how users interact with your app’s interface

Real-World Example 

In the project, we implemented a chatbot to onboard users and respond to common queries. This reduced human support hours by 60% while improving user satisfaction and retention.

Founder Insight 

Most chatbots fail not because of poor tech, but poor UX. A bot is a conversation — not a form. Define your chatbot’s personality and test real scenarios with users to ensure it helps rather than annoys.

Key Metrics / Concepts

  • Resolution Rate – % of queries solved by the bot

  • Engagement Rate – % of users interacting with the bot

  • Drop-off Points – Where users abandon the chat flow

  • Session Duration – Time spent interacting with the chatbot

  • Escalation Rate – How often the bot hands off to a human

Tools & Technologies

  • Dialogflow – Google's NLP platform for complex, structured bots

  • ChatGPT API – Enables human-like conversation flows with generative AI

  • Tidio / Intercom – Easy-to-implement tools for marketing/support bots

  • ManyChat / Botpress – Popular for eCommerce and hybrid automation

  • Drift – Focused on B2B conversational marketing and lead gen

What’s Next / Future Trends

Chatbots are evolving into AI companions—able to understand tone, context, and goals. Expect smarter bots that use real-time analytics to adapt messaging, plus seamless handovers to human agents for hybrid support.

Related Terms

  • AI – Chatbots often rely on artificial intelligence

  • Natural Language Processing (NLP) – Enables chatbots to interpret human input

  • UX Writing – Crafting chatbot language for clarity and warmth

  • Conversational UI – Designing intuitive chatbot interactions

  • Support Automation – Chatbots as part of the help desk stack

Helpful Videos / Articles / Pages

Call to Action

Still unsure how chatbots fit into your app strategy? Book a discovery call with our team — we’ll help you design one that actually works.