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Minimum Marketable Product: Build, Validate, and Launch Apps Faster

Minimum Marketable Product

A Minimum Marketable Product (MMP) is the smallest version of your app that delivers enough value to users that they’re willing to pay for it, and it’s ready to go to market.

Why It Matters 

Why Founders Should Care About This Term:

  • Speeds up time to market by focusing only on what users will actually pay for
  • Helps validate product-market fit with real customers before scaling
  • Reduces development costs by avoiding overbuilding
  • Enables early revenue generation and investor interest

Use This Term When...

  • You're scoping your initial product launch
  • You're creating a feature roadmap or backlog
  • You're deciding which features to include in version 1
  • You're pitching to investors or planning a go-to-market strategy

Real-World Example

In one of our projects, we helped the founder define their Minimum Marketable Product by focusing on core booking and payment features. Launching with just these critical flows allowed the client to start generating revenue and user feedback within 60 days.

Founder Insight 

Many founders confuse MVP with MMP. An MVP is for testing. An MMP is for selling. Your MMP should include only the smallest feature set that people will actually pay for or use repeatedly.

Key Metrics / Concepts 

  • Time to Launch – Measures how fast you can bring your app to market
  • Customer Feedback Cycle – Shortens when launching with an MMP
  • Revenue per User (RPU) – Indicates if the MMP delivers enough value
  • Adoption Rate – Helps track how well the MMP is received post-launch

Tools & Technologies

  • Trello – Useful for prioritizing MMP features in a backlog
  • Jira – Helps manage sprints leading to MMP release
  • Figma – Rapid prototyping to validate MMP feature ideas

What’s Next / Future Trends

With AI-powered product validation, startups can identify and simulate MMP versions faster than ever. The trend is moving toward dynamic marketable products that evolve automatically based on real-time usage and buyer intent data.

Related Terms

  • Minimum Viable Product (MVP) – The foundation for MMP; MVP focuses on core functionality, while MMP adds enough polish to launch and market.
  • App Prototype – Early-stage version used to test ideas before developing an MMP.
  • App Launch Strategy – MMP is often the output of a lean launch strategy to get your app into the market quickly.
  • Lean Development – The methodology behind building MMPs with minimal waste and maximum learning.
  • App Estimation – Helps scope what features are required for an MMP and what can be deferred.

Helpful Videos / Articles / Pages

Call to Action 

Still deciding what features to include in your MMP? Book a discovery call with our team — we’ll help you define a launch plan that balances speed, value, and impact.