Mobile & Web App Glossary for Founders (14)

EB Pearls Glossary

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Content Strategy: Driving Engagement, UX, and Brand Success

Content strategy is the planning, creation, and management of all written, visual, and interactive content in your app to ensure it’s useful, consistent, and aligned with your business goals. Why It ...

Content Writing: Craft Engaging, User-Centric Content for Apps

Content writing in app development is the process of crafting clear, engaging, and informative text that helps users understand and interact with your app—from screen copy to support content. Why It ...

Context Scenarios: Understand User Needs for Better App Design

Context scenarios describe real-life situations in which users engage with your app. They help your team understand user goals, environment, and limitations during actual usage guiding better UX ...

Contextual Awareness: Enhance Personalization in Mobile Apps

Contextual awareness is the ability of an app to understand and respond to a user’s current environment, behaviour, and preferences in real time—like location, time, or device usage. Why It Matters ...

Continuity: Seamless User Experience Across Devices and Platforms

Continuity in app development means creating a smooth, consistent experience for users across screens, features, and sessions—so nothing feels jarring or disconnected. Why It Matters Keeps users ...

Cookies: Enabling Seamless, Personalized App User Experiences

Cookies are tiny data files stored on a user’s device that help apps remember information like logins, settings, or user behavior, enabling a smoother and more personalised experience. Why It Matters ...

Cross-Platform Apps: Build Once, Deliver Across All Devices

A cross-platform app is a mobile or web app built with one codebase that works on multiple platforms—like iOS and Android—ensuring consistency across devices. Why It Matters Reduces development cost ...

Cross-Platform Development: Code Once, Deploy Everywhere

Cross-platform development is the process of building apps that can run on multiple operating systems—like Android and iOS—using a shared codebase, rather than creating separate native apps for each ...

Custom App Development: Tailored Solutions for Unique Needs

Custom app development is the process of designing and building an app from scratch to meet the unique needs, goals, and workflows of a specific business or user group. Why It Matters Unlike generic ...

Customer Feedback: Improve App Features, UX, and User Trust

Customer feedback is the information users share about their experiences with your app—what they like, dislike, or want improved. It helps you understand if your product is meeting their needs. Why ...