Mobile & Web App Glossary for Founders (4)

EB Pearls Glossary

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Monetization Models: Strategies to Boost Revenue and User Retention

A monetization model is the strategy an app uses to generate revenue, such as ads, subscriptions, freemium access, or one-time purchases. Why It Matters Shapes how your app earns money and sustains ...

Monetization Strategies: Maximize App Revenue and User Engagement

Monetization is the process of generating revenue from your app through methods like subscriptions, ads, in-app purchases, or paid downloads. Why It Matters Helps recover development costs and drive ...

Motion Design: Elevate App UX with Engaging Animated Interfaces

Motion design is the use of animation, transitions, and movement in an app’s interface to guide users, create feedback, and enhance overall experience. Why It Matters Makes apps feel smoother and ...

Multi-device Analytics: Tracking User Activity Across All Devices

Multi-device analytics tracks user behaviour and app performance across different devices — like smartphones, tablets, desktops, and smart TVs — to give a complete picture of the user journey. Why It ...

Multi-device Optimisation: Enhance Consistency Across Devices

Multi-device optimisation is the process of designing and developing your app or website to perform smoothly and look great across all types of devices — smartphones, tablets, desktops, and more. Why ...

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Native Advertising: Boost Engagement with Seamless User Integration

Native advertising is a type of paid content that matches the look, feel, and function of the platform it appears on — blending in naturally with the user experience. Why It Matters Drives higher ...

Native Apps: Enhancing Performance and User Experience in Mobile

Native apps are applications developed specifically for a particular operating system (like iOS or Android) using platform-specific programming languages and tools. Why It Matters Offers faster ...

Natural Language Processing: Powering Smarter, Conversational Apps

Natural Language Processing (NLP) is a field of artificial intelligence that enables apps to understand, interpret, and respond to human language — spoken or written. Why It Matters Enables smarter ...

Navigation: Enhancing User Flow and Seamless App Experiences

Navigation is how users move through your app — using menus, tabs, buttons, or gestures to access different screens and features. Why It Matters Directly affects how easy and intuitive your app is to ...

Node.js: Build Fast, Scalable, and High-Performance Web Applications

Node.js is a popular JavaScript runtime that lets developers build fast, scalable server-side applications using JavaScript on the backend. Why It Matters Enables faster development by using the same ...