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Glossary

EB Pearls Glossary

Explore the language of innovation with our glossary, simplifying the core concepts of web design and app development.

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Google Ads: Drive Traffic and Boost App Visibility Effectively

Google Ads is Google’s advertising platform used to display targeted ads across Google Search, YouTube, websites, and apps—helping you promote your product or app. Why It Matters Google Ads plays a ...

Google Play Optimization: Boost Your App Ranking and Visibility

Google Play Optimization is the process of improving your app’s visibility, downloads, and engagement on the Google Play Store by refining keywords, visuals, and descriptions. Why It Matters ...

GraphQL: Streamline Data Queries and Boost App Performance

GraphQL is a modern way for apps to talk to servers and get exactly the data they need—nothing more, nothing less—making the app faster and more efficient. Why It Matters Speeds up app performance by ...

Guiding Principles: Building High-Quality, Reliable, and Scalable Apps

Guiding principles are the core values and rules that steer how your app is planned, designed, developed, and improved—ensuring consistency, purpose, and focus across the entire product lifecycle. ...

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Heuristics Check: Evaluate Usability, Spot Issues, Improve App UX

A heuristics check is a user experience (UX) review where experts assess your app against best-practice usability guidelines to find design issues before launch. Why It Matters Helps identify user ...

High-Level Programming Language: Benefits, Uses, and Best Practices

A high-level programming language is a type of coding language that’s easy for humans to read and write. It uses simple, logical commands and abstracts away low-level machine details. Why It Matters ...

Hosting Services: Choosing Reliable Solutions for Scalable Apps

Hosting services provide the online space and infrastructure where your app’s files, databases, and backend systems live, so users can access your app anytime, anywhere. Why It Matters Ensures your ...

Human-Centered Design: Create Intuitive, Empathetic Digital Products

Human-Centered Design (HCD) is a creative approach to solving problems by deeply understanding the users’ needs, behaviours, and emotions—so the final app is intuitive, useful, and enjoyable. Why It ...

Hybrid App Development: Advantages, Tools, and Best Practices

Hybrid app development is the process of building one app that works on both iOS and Android platforms using a single codebase written in web technologies like JavaScript, HTML, and CSS. Why It ...

Hybrid App: Build Flexible Cross-Platform Apps for Growth

A hybrid app is a single app built using web technologies like HTML, CSS, and JavaScript that runs on both iOS and Android with minimal code changes—offering a blend of native and web app features. ...