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Sketching is the quick drawing of app ideas, layouts, or user flows — often done by hand or with basic digital tools — to visualise structure and concepts before moving into detailed design or development.
Why It Matters
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Helps communicate ideas quickly without design skills or software
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Saves time by validating layout concepts early in the process
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Encourages team alignment and early feedback
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Reduces the risk of wasted development effort on poorly planned UI
Use This Term When...
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You're brainstorming screens or user flows with your team
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You're running a design sprint or discovery workshop
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You need a low-effort way to communicate an idea to developers or designers
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You're prioritising layout over visual polish during early stages
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You're reviewing early-stage concepts with users or stakeholders
Real-World Example
In one of our projects, we used sketching during early design workshops to explore layout ideas and user flows collaboratively. This low-fidelity approach helped align stakeholders quickly and refine concepts before moving into digital wireframes.
Founder Insight
Sketches aren’t just for designers — founders who sketch can express ideas faster and align the team early. It’s about clarity, not art.
Key Metrics / Concepts
- Iteration Speed – How quickly ideas can be drafted, tested, and refined
- Clarity of Flow – Whether sketches communicate navigation or layout clearly
- Feedback Loops – How many early insights are captured before high-fidelity design begins
- Collaborative Input – How easily others can contribute during early sketching
Tools & Technologies
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Pen & Paper – Still the fastest way to start sketching
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FigJam – Digital whiteboards for team sketching and idea sharing
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Procreate – For more polished sketches with tablet input
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Balsamiq – Combines sketch-style visuals with digital structure
What’s Next / Future Trends
Sketching is going digital and collaborative, with tools that combine drawing, real-time comments, and automatic flow detection. Expect AI-assisted tools that can turn a rough sketch into working wireframes or clickable prototypes.
Related Terms
Wireframes – A more structured and polished version of a sketch
Design Sprints – Where sketching plays a central role
Mockups – More detailed visuals created after sketching
Low-fi Prototype – Often begins with hand-drawn sketches
UI Design – The next step after sketching concepts
Helpful Videos / Articles / Pages
Blog: Designing The User Experience From Start To Finish
Blog: An Overview of Some of The Best Productivity Apps for People Who Have Too Much To Do
Blog: 11 Best Converting Landing Pages in Website Design
Call to Action
Want to turn your ideas into visuals that guide real progress? Book a discovery call — we’ll help sketch the path to your next big release.