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Usability testing is the process of observing real users as they try to complete tasks in your app to identify what works, what confuses them, and how the experience can be improved.
Why It Matters
- Reduces user frustration by identifying and fixing friction points
- Validates design decisions with real user feedback
- Improves retention and conversion by streamlining task flows
- Prevents costly rework after launch
- Builds products that truly align with user needs
Use This Term When...
- Testing prototypes before development begins
- Validating navigation, layouts, or new features
- Refining onboarding or checkout flows
- Preparing for MVP launch or product updates
- Reviewing your app with users unfamiliar with your business
Real-World Example
In one of our projects, we conducted usability testing with real users to observe how they interacted with key features. The insights revealed hidden friction points and informed design tweaks that significantly improved the app’s ease of use.
Founder Insight
You are not your user. Watching someone else use your app — and struggle — is the fastest way to see what really needs fixing.
Key Metrics / Concepts
- Task Success Rate – % of users who complete a given task
- Time on Task – Measures efficiency of user interaction
- Error Rate – Frequency of mistakes during usage
- Satisfaction Score – How users rate their experience
- Think-Aloud Feedback – Insights from users verbalising their thoughts
Tools & Technologies
- Maze – Remote usability testing with real users
- Lookback – Records user sessions and interactions
- UserTesting.com – Connects you with testers for rapid feedback
- Figma Prototypes – Allows interactive testing of designs
What’s Next / Future Trends
Usability testing is becoming more automated, remote, and AI-enhanced, allowing teams to analyse user behaviour faster and at scale. Expect tools that offer predictive feedback and real-time optimisation suggestions.
Related Terms
UX Design – Usability testing validates and improves UX
User Journey – Often refined through usability insights
Wireframes – Frequently used in early testing
Accessibility – Checked during usability sessions
Prototype – What’s commonly tested before full development
Helpful Videos / Articles / Pages
Blog: How To Run a Usability Test? Usability Testing Guide
Blog: A Website That Works: Our in-Depth Guide on Website Usability
Blog: Guide High Fidelity Prototyping Validation
Call to Action
Still unsure how usability testing fits into your app strategy? Book a discovery call with our team — we’ll walk you through how it can reduce risk and boost user satisfaction.