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A UX audit is a detailed review of your app’s user experience to identify pain points, usability issues, and opportunities for improvement based on expert analysis and user data.
Why It Matters
- Helps improve user satisfaction by fixing confusing or frustrating areas
- Increases retention and conversion by streamlining key flows
- Saves development time by revealing UX flaws early
- Guides design decisions with real data instead of guesswork
- Supports growth by aligning UX with business and user goals
Use This Term When...
- Evaluating an existing app’s performance before redesign
- Investigating low engagement or high churn
- Planning a UX refresh or feature overhaul
- Preparing to scale or expand to new audiences
- Aligning stakeholders on what’s working (and what’s not)
Real-World Example
In one of our projects, we conducted a UX audit to identify pain points in navigation, content hierarchy, and interaction design. The findings guided key improvements that increased user retention and improved conversion rates by 20%.
Founder Insight
UX audits aren’t just for broken apps — even high-performing products can uncover hidden drop-offs or missed opportunities that impact growth.
Key Metrics / Concepts
- Heuristic Evaluation – Expert review based on usability principles
- User Flow Analysis – Tracks how users navigate your app
- Drop-off Points – Where users abandon tasks or sessions
- Click Heatmaps – Shows where users interact (or don’t)
- Accessibility Review – Assesses usability for all users
Tools & Technologies
- Hotjar – Records sessions and displays heatmaps
- Google Analytics – Reveals user behaviour and drop-off paths
- Crazy Egg – Visualises clicks and scrolls to detect issues
- Figma – Used to document and redesign UX improvements
What’s Next / Future Trends
UX audits are being enhanced with AI-driven insights and real-time tracking. Expect faster, more automated reports that personalise recommendations based on behavioural trends and user segments.
Related Terms
UX Design – UX audits help evaluate and improve UX design
Usability Testing – Often follows a UX audit for validation
User Journey – Reviewed and refined during an audit
Heuristics Check – Part of most UX audit frameworks
Analytics – Provides quantitative data to support UX findings
Helpful Videos / Articles / Pages
Blog: 5 UX Design Principles for Great Web Design
Blog: The Ultimate Guide to Boosting Your Mobile App or Website’s User Experience
Call to Action
Wondering why users drop off or don’t convert? Let’s run a UX audit to uncover the friction and fix it before it costs you more growth.