Improving User Experience On Your Website

If you want your online business to thrive, you need to make sure you have all the tools necessary to implement your goals and drive results. Whether you are new to online marketing or have plenty of experience running your company, the rules remain the same.

In order to make your website a success, you need to be able to deliver:

You can’t have an effective, functional website without an intuitive and responsive web design that ensures all customers are able to easily find what they are looking for. In other words, provide your audience with an enhanced user experience.

Make sure you don’t confuse user experience design with graphic design and web design. While the latter two focus on improving visual appearance and aesthetics, user experience has much more to do with the functionality, usability and efficiency of a website or software.

If the content on your website is not optimised, users will leave… 61% of them to be more specific. According to uxr.ie, more than half of users said that if they didn’t find what they were looking for right away, they would quickly move on to another site.

When you have too many items in your navigation bar you unintentionally tend to confuse and overwhelm your visitors as well. Depending on the number of items present in the menu, you should be able to organise them according to their importance and need. Ideally, it would be better to have less than 7 items in the navigation bar in order to keep things simpler.

Here is a quick way you can achieve this:

The content on each one of your web pages should guide users around your website. You can enhance the flexibility and the flow of your site by simply getting rid of ‘dead-ends’, or the pages that don’t have any call to action.

This step is very important to ensure that your visitors can easily find the information they are looking for. You can do this by placing search bars in prominent areas on your site, such as landing pages, blog sidebars and so on.

When you place important information above the fold, meaning the area of a webpage that’s viewable before a user is forced to scroll, you attract the visitor’s attention a lot better than before.

A landing page will help you organise your website with regard to the type of services or products you are offering. This will provide users with helpful information and point them to individual benefits. You can also create landing pages for items on your site like newsletters or events.

EB Pearls can not only enhance the user experience for your website but we can also help turn your visitors into potential customers. Our goal is to make sure your website will have an intuitive and responsive design that will allow users to easily find what they are looking for.

We can achieve this by:

Contact us here for more information on how to improve the user experience on your website and start generating leads today!