Here Is Why Having a Mobile App Is Crucial to Your Business

Here Is Why Having a Mobile App Is Crucial to Your Business

27 Jun 2022


Khusbu Basnet

With the paradigm shift towards a more digital approach to everything, mobile apps now play a crucial role in marketing. It is not surprising to see everyone with a smartphone filled with apps made for different purposes.

But how exactly do you use mobile apps for marketing purposes? There are several ways that mobile apps can enhance your marketing strategy. Keep reading below to learn more.

Reaching a Bigger Audience

Having an app will help you reach a bigger audience for your business because you can advertise the app. Additionally, a lot of people find it more convenient to connect with businesses using an app, so it would be advantageous for you.

More people will be able to learn about your business through the app. They will also know about what kind of services and products you offer.

Now some users may flee at the thought that their data is being mined and used against them. It is important to note that you usually have a service agreement you need to go through and agree with before businesses can do this. Also, the data being mined is usually just general information like your basic demographic information and what purchases or activity you have on the site. Any private data like specific addresses, your mobile number, etc, are protected.

With that, the mined data can be used to make marketing decisions. You will get to see the spending patterns of your consumers and the demographics. This will help you create a marketing approach that can target your audience both on a general and specific level.

Utilising Push Notifications

If you have a mobile app on your phone, you already know what push notifications are. These are the banners that appear on top of your phone and notify you of any updates or events in relation to these mobile apps.

With your business, you can use push notifications to inform your consumers about sales, new products, vouchers and more. By doing this, you add to your promotional strategy and encourage your consumers to participate in promotional events and activities.

Connect with Your Customers

While you can still connect and engage with your customers without an application, through the use of a mobile app, this has been made easier. You can have your customers message your business or send feedback through the app about things they have been experiencing with your operations.

This does not only make it more convenient for you to get back to these concerns but it also allows the customers to be heard. By making them feel heard, you give them value and then they could feel their importance as customers.

Build Your Reputation

Having a mobile app for your business will make you seem more reputable and trustworthy to old and new clients. It gives you a professional look and most people will be drawn towards this because it just makes you a trustworthy business overall.


Mobile applications are now very crucial when it comes to digital marketing. One’s business will not thrive any further without the help of mobile applications. If your business still does not have its 1mobile application, contact a professional and have one developed today! If you need app developers in Australia, you can contact EB Pearls. We are a digital agency that offers mobile app, eCommerce and web design services, having finished over 4000 projects. Get in touch with us to learn more about our services.


Khusbu always has everyone's best interests in mind when managing projects. The delivery of projects managed by Khusbu are always of the highest quality. Her aspirations to build her business and grow those under her management strive her to become one of the best in class Project Managers.

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“We’re very happy with the results of EB Pearls’ work. Since its launch, the app has had over 7,000 downloads, with around 6,000 users completing the signup process in the first 6 weeks. ”

Giuseppe Saffioti
Giuseppe Saffioti

— Founder at Intro Dating