• Case Study
  • Web Design

Afea Care Services

Afea is a registered home care and NDIS services provider offering the elderly and those with disabilities with home care. Their mission is to empower people through their end-to end support services.

  • Case Study
  • Web Design

Afea Care Services

Afea is a registered home care and NDIS services provider offering the elderly and those with disabilities with home care. Their mission is to empower people through their end-to end support services.

Invigorating a digital presence to evolve with trending design

UI Design
12 weeks
Aged care

Project Overview

Afea required an update to clearly communicate their services and rebalance their client base to 50/50 aged care and disability as well as grow their client base.  The key goal was to restructure the layout for more emphasis on age care services while being accessible and easy to navigate.

Project Achievements

Interactive and Engaging Design

With our talented team of designers – EB Pearls worked together with the client to create an interactive interface to visually engage the audience by taking them on a journey through the web pages with animations.

Aligning the Organisation with Business Goals

EB Pearls collaborated with Afea on how we would best approach this project and work together to ensure that the site was aligned with the organisation’s business goals. In addition to this, it was imperative to marry this with an excellent user experience, so that the site was easy to use for the audience and allowed them to gain the right information to convert as a client.

Grow your digital presence with EB Pearls

With over 15 years in operation, we’re one of Australia’s leading mobile app development digital agencies.

The Afea Solution

The framework was designed to be modular, which allows complete flexibility for the client when creating new pages.


1. Initiation

Like all our engagements, we started with a kick-off workshop and had a discussion with the stakeholders of Afea to understand what pain-points and business goals we were trying to address in a re-design


2. User Experience

We started by first researching competitors and getting an understanding of the industry standard for aged care and disability services websites. We conducted a full competitors analysis and used that information to create a wireframe and interactive prototype of the website

UI Design

3. Design

Design was the true success factor of this project. Our talented team of designers worked closely with stakeholder to evolve Afea’s digital presence and stay within their brand guidelines.


4. Development

Liaising between our user experience, design and development team – we built out the front-end of the website to ensure it matches the beautiful designs we’ve produced. Our team worked closely with the client to ensure they are confident in managing the intuitive backend.


5. Quality Assurance

At the end of the development phase, our team continued to work on and improve the website which goes through a rigorous testing program with our dedicated quality assurance team.


6. Launching Live

After releasing the platform into the web, EB Pearls continuously works with stakeholders of Afea to maintain and optimise the platform based on analytics and SEO optimisation.


In conclusion

EB Pearls successfully and accomplished what the stakeholders of Afea set out to achieve with the project. With our skilled team of designers, we successfully developed a digital brand presence that continues to achieve business goals and grow its user base.

What our clients say


EB Pearls created us a unique and special website, perfect for our customers. We loved team’s efficiency in creating us a seamless website design plan, with beautiful on brand illustrations. The team were patient, professional and always there to guide us and I wouldn’t hesitate to recommend them and work with them again in the future.

Julia Kish

CEO, Intellihub

From design and implementation perspective, I never had to question EB Pearls’ ability twice. They were able to take my vision and translate that into a design that was well proportioned. Most importantly, they had a quality assurance phase at the end and were able to design and create the brand effectively. Our website looked professional once it was completed.

Juergen Hoffmueller

Owner, eFinance Homeloans

I am stoked to recommend EBPearls from my experience in dealing with them on a number of mobile application projects. It can be a little daunting engaging a Development Company, from a financial perspective and from the practicality of turning an idea into reality, but Akash and the team proved that they were able to work in with my budget and help me realise the ideas stuck inside my brain. I love their ability to solve problems, communicate well, and will definitely entrust them with some future projects in the pipeline.

Jesse Milani

Founder, Pocket Fuel

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