Our role in the project

User experience

  • Innovation Consulting
  • Research
  • Stakeholders workshop
  • UI/UX Design

User interface design

  • UI/UX Audit
  • UI/UX Design
  • Visual design

Development

  • HTML/CSS/JS
  • Wordpress theme development

Post-Launch

  • Research
  • UI/UX Audit
  • Stakeholders workshop
  • User testing

Technology Used

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WordPress
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Advanced custom fields
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Sass
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MySQL

Define Requirement

Problems
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User Problems

User Problems

Afea needed a redesign to better express their services, rebalance their client base to 50/50 aged care and disability, and expand their client base. The main goal was to redesign the layout to provide a greater emphasis on age-related services while remaining accessible and user-friendly.

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Business Problems

Business Problems

EB Pearls collaborated with the client to build an interactive interface that aesthetically engages the audience by guiding them through the web pages with animations. Both teams from Afea Care and EB Pearls studied research data that was collected from different types of users. Upon analysing data from interviews and surveys we came to a realisation that there was a need for redesigning the current website. 

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Process

Discovery

The framework was designed to be modular, giving the customer complete control over the creation of new pages. We started with a kick-off workshop and a session with Afea stakeholders to understand what pain issues and business goals we were seeking to address in a redesign, as we do with any of our projects.

We began by examining competitors and learning about the industry standard for websites that provide aged care and disability services. We conducted a thorough competitor study and used the results to construct a website wireframe and interactive prototype.

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Backlog creation

Backlog creation

To ensure that none of the project’s user stories were missed and that the project operated smoothly and efficiently, a product backlog was created. All of the project’s to-do lists were kept in this backlog. After creating an ultimate to-do list in our project management platform, it became easier for us to organise our sprints.

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Backlog grooming

Backlog grooming

The team helped define user stories and break down large items into small ones in order to prioritise key tasks. This technique was a great way to keep the team focused on the product roadmap’s strategic direction. Regular backlog grooming also helped teams better align with their workloads and ensure that the overall project stayed on pace.

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UX & UI design
Design

Design Sprint

Design Sprint

This project’s true success factor was design. Our expert designers collaborated closely with stakeholders to help Afea’s digital presence expand while staying true to its brand requirements.

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User Testing

User Testing

Internal testing was carried out in order to gather input and improve the product. The most crucial element we kept in mind after the initial testing was easy navigation to the appropriate screen, as well as screen consistency.

Project Features

i.Visually Appealing
The designs of Afea Care home page mesmerize the users with attractive pictures while looking for the options like Disability, Aged care, Our carers, and so on.

ii. Easy navigation
If you are looking for Our Carers service, you can simply click through Our Carer, Become a carer, Carer’s stories and more.

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Retrospective

Learning

Learning

Learning

Following the launch of the platform on the web, EB Pearls continues to collaborate with Afea stakeholders to maintain and improve the platform based on analytics and SEO optimisation. EB Pearls completed the project effectively and met the objectives set forth by Afea’s stakeholders. With the help of our talented designers, we were able to create a digital brand presence that continues to meet business objectives and expand its user base.

Growth

Next steps

Next steps

Once the app was launched, it reached on the hands of users and then we started receiving  feedback. After that, we incorporated all the feedback into the next versions. The next steps to take is to look for the opportunity to resolve problems. For instance, the problem of rigidity and ensure that the problem will not repeat.