Our role in the project

User experience

  • Research
  • UI/UX Audit
  • Product strategy
  • UI/UX Design

User interface design

  • UI/UX Design
  • Visual design

Development

  • HTML/CSS/JS
  • Wordpress theme development

Post-Launch

  • Innovation Consulting
  • Research
  • UI/UX Audit
  • Product strategy
  • User testing
  • Wordpress theme development

Technology Used

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WordPress
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Advanced custom fields
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Sass
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WP Engine

Define Requirement

Problems
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User Problems

User Problems

The founder of Art Month Sydney (AMS) and his team planned to pioneer a unique and complex approach that is authentic, compassionate, and most importantly, successful over the last decade, developing a detailed understanding of the passion points that connect people, artists, and businesses. They aspire to enhance the presence of the Australian cultural environment while raising awareness for everybody concerned, with a great appreciation for the sectors in which they work.

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Business Problems

Business Problems

Through AMS, the client aimed to promote the Member’s events in one of the Festival e-newsletters, as well as across its social media channels; and supply each member with advertising collateral relating to the event such as an AMS gallery decal or festival posters.  With AMS they also planned engage a PR agency to maximise publicity for the Festival events.

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Process

Discovery

Firstly, the objectives of the website were understood. Analysis was then done to figure out the target audience, what platform, is there similar app in the market, overall budget, how to market and promote the app, and many more. We focused heavily on user flow and once it was finalized, we still worked to update it. We spent a large amount of time on moving things and following different steps and processes due to dependencies, and after realizing that ideas will not work anymore, we followed the best way to complete them. Instead of jumping straight to wireframes, a few screens were created to understand what we were trying to do.

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Backlog creation

Backlog creation

We also created a prioritised agile backlog to make it easier to plan releases and iterations. This outlined everything the team intends to do with their schedule. The backlog was built and updated on a regular basis to keep up with the project’s progress.

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Backlog grooming

Backlog grooming

Before each iteration plan meeting, the product owner evaluated the backlog to ensure that the prioritisation was correct and that input from the previous iteration was being tracked.

The entire team was involved in the process of defining user stories and prioritising important activities using the work breakdown framework. This procedure kept the team focused on the product roadmap’s strategic direction.

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UX & UI design
Design

Design Sprint

Design Sprint

This project’s design sprint ensured that everyone on the team was on the same page, resulting in a successful team cooperation. Additionally, prototyping and testing solutions were used to share performance, plan, and progress with the client.

user testing

User Testing

User Testing

Usability testing was crucial in make the app a success. Rather than designing just based on assumptions, the designers used the data from the testing . Furthermore, this testing allowed product teams to find any problems before it reached the end-users. It also helped to identify early bugs which allowed the smoother launch of the app.

Unique features

Events Listing

Events Listing includes Title, List of events image, subcategory, title, date, and time. The events browsing section includes Filter by dropdown and main categories: See, Hear, explore, Collect and Art month presents, Calendar view, and so on.

Galleries Listing

The banner section will include Add Sign, Search icon, Title, Image, or Video. Galleries Listings will display section title and list of galleries with image, name of the gallery, and location and view all galleries button

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Retrospective

Learning

Learning

Learning

One of the most important lessons learned by the company from this project is that even if we are introducing something new to the audience, we must be flexible enough to accommodate multiple audiences. We’ve also learned that we need to be adaptable. Wireframes, flow diagrams, and other design elements have taken a lot of time and effort. We also developed too many business rules to avoid loopholes, which made it difficult for the administrator or sales agent to make modifications.

Growth

Next steps

Next steps

Once the website was launched, it reached on the hands of users, and then we started receiving feedback. After that, we incorporated all the feedback into the next versions. The next step to take is to look for the opportunity to resolve problems. For instance, the problem of rigidity and ensure that the problem will not repeat.