AWN and Dyson – Revolutionizing Wool Trading with a User-Friendly Website
Discover how EB Pearls collaborated with AWN and Dyson, leading companies in the livestock industry, to design and develop a modern and user-friendly website. This case study highlights the challenges faced by the wool trading industry, our approach to creating a responsive design, and the key features that transformed the way users engage with the platform. Explore the outstanding outcome of this project and learn how AWN and Dyson revolutionized the wool trading experience.
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Client
- Project type Website Design and Development
- Industry Livestock
Technology Used
WordPress 
PHP 
Mysql 
Html 
Sass 
Babel Understanding the Client:
AWN, a leading wool trading company, partnered with Dyson to improve long-term productivity and profitability in the livestock industry. They sought a website that would streamline the wool trading process and establish transparency in the supply chain. EB Pearls collaborated with AWN and Dyson to understand their requirements and deliver a user-centric website.
Our Approach:
EB Pearls followed a comprehensive approach to meet the client’s objectives. We conducted extensive research to understand the target users and their content preferences. This knowledge guided our design and development process, ensuring a website that met AWN and Dyson’s vision.
The Challenge:
The main challenge was to create a website that simplified wool trading for users and provided visibility in the supply chain. The traditional auction-based system lacked transparency, and AWN and Dyson wanted to establish direct contracts with processors and brands. EB Pearls aimed to address these challenges by developing a user-friendly platform.
Responsive Design:
EB Pearls prioritized responsive design to ensure optimal user experience across devices. The website was designed and developed to adapt seamlessly to different screen sizes, including desktops, tablets, and mobile phones. This approach allowed users to access the website and trade wool conveniently, regardless of the device they were using.
Key Features:
Visual Appeal:
Standout images and iconography were incorporated to enhance the website’s visual appeal and engage users effectively.
Direct Contracts:
The website facilitated direct contracts between AWN and Dyson with processors and brands, offering a unique selling point in the market.
Our role in the project
Design
- Brand Design
- UX Design
- UI Design
- Web Design
- Service Design
Development
After-Service
- Ongoing Product Enhancement
- WordPress Web Hosting
- WordPress Maintenance
The Outcome
The collaboration between EB Pearls, AWN, and Dyson resulted in the successful development of a modern and user-friendly website for the livestock industry. The website’s outstanding user experience, responsive design, and key features such as direct contracts and supply chain visibility provided a significant advantage to AWN and Dyson. Users experienced a streamlined wool trading process, leading to improved productivity and profitability in the industry.
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