Law Society of NSW Journal Website Redesign: Enhancing Readership and Brand Awareness
The Law Society of New South Wales (LSNSW) recognized the need for a modern and engaging online presence to enhance readership and increase brand awareness for their flagship publication, the LSNSW Journal. In collaboration with EB Pearls, a leading web and mobile app development company, LSNSW embarked on a website redesign project aimed at transforming the LSNSW Journal website into a dynamic platform that would cater to the needs of legal professionals and the wider community.
- Client
- Project type Website Design and Development
- Industry Law
Technology Used
Wordpress 
PHP 
Mysql 
Html 
Sass 
Babel 
Understanding the Client:
The Law Society of New South Wales (LSNSW) sought to improve their flagship publication, the LSNSW Journal, by creating a modern and interactive website that would attract a broader audience and increase brand awareness. They approached EB Pearls, a leading web and mobile app development company in Sydney, for their expertise in designing and developing engaging digital platforms.
Our Approach:
EB Pearls began the project by conducting in-depth discussions with the LSNSW team to understand their objectives, target audience, and content requirements. This client-centered approach allowed us to align our strategies with LSNSW’s vision and goals. We emphasized collaboration and regular communication throughout the project to ensure transparency and deliver a website that met LSNSW’s expectations.
The Challenge:
The LSNSW Journal website faced several challenges, including an outdated design, lack of interactivity, and limited scalability. EB Pearls needed to address these issues while keeping the website user-friendly and accessible to a wide range of users, including legal professionals and the general public. The primary challenge was to create an engaging platform that encouraged readership and increased brand recognition for the LSNSW Journal.
Responsive Design:
EB Pearls recognized the importance of a responsive design to cater to users accessing the LSNSW Journal website from various devices. We employed modern web development technologies to ensure a seamless user experience across desktops, tablets, and mobile devices. This approach allowed readers to access the LSNSW Journal’s valuable content anytime, anywhere.
Key Features:
Content Scalability:
Understanding the diverse content needs of LSNSW, we built a scalable platform that accommodated various types of articles, case studies, and legal resources. This feature empowered LSNSW to continuously publish high-quality content while providing a seamless browsing experience for users.
Interactive Elements
We integrated interactive elements, such as multimedia content, infographics, and video presentations, to make the LSNSW Journal website more engaging. These features not only enhanced the overall user experience but also helped present complex legal concepts in a visually appealing and accessible manner.
Our role in the project
Design
- Brand Design
- UX Design
- UI Design
- Web Design
- Service Design
Development
After-Service
- Ongoing Product Enhancement
- WordPress Web Hosting
- WordPress Maintenance
The Outcome:
The collaboration between LSNSW and EB Pearls resulted in a successful website redesign for the LSNSW Journal. The new website achieved its primary objectives of enhancing readership and increasing brand awareness. LSNSW now had a modern, intuitive, and interactive platform that catered to their target audience, including legal professionals and the wider community.
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