Revolutionizing Supply Chain Visibility: Matrak’s Journey to a Modern and Engaging Website
Discover how EB Pearls collaborated with Matrak to design and develop a visually appealing and user-friendly website, fostering enhanced engagement, conversions, and customer satisfaction. Dive into our comprehensive approach, the challenges we encountered, the focus on responsive design, the key features implemented, and the successful outcome achieved.
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Client
- Project type Website Design and Development
- Industry Property Technology
Technology Used
WordPress 
PHP 
Mysql 
Html 
Sass 
Babel Understanding the Client:
EB Pearls partnered with Matrak, a supply chain visibility and connection platform, to create a new WordPress website. Through collaboration and understanding their requirements, we aimed to deliver a visually appealing and user-friendly website that drives engagement.
Our Approach:
We followed a comprehensive approach, including user experience (UX) design, innovation consulting, research, UI/UX audit, stakeholder workshops, product strategy, rapid prototyping, UI/UX design, visual design, website design, user testing, and development using HTML/CSS/JS and WordPress theme development.
The Challenge:
The key challenge was to migrate Matrak’s original website to WordPress and redesign it to stand out to users. We needed to create flexible page templates for existing and new content, ensuring the website could meet marketing needs and accommodate future expansion.
Responsive Design
We prioritized responsive design to ensure the website rendered beautifully across various devices, including mobile screens and tablets. This allowed us to maximize engagement and attract new users.
Key Features
Standout Visuals:
We leveraged high-quality images and thoughtfully crafted iconography to create visually striking elements that captivate users and encourage exploration. Through intuitive and strategically placed calls-to-action, we designed the website to entice visitors to book a demo and seamlessly transition to the Matrak platform
Seamless Navigation:
We prioritized easy navigation, ensuring visitors could effortlessly access desired information and effortlessly explore the website. By understanding Matrak’s target audience and their preferences, we tailored the website’s design and experience to meet their specific needs and expectations.
Our role in the project
Design
- Brand Design
- UX Design
- UI Design
- Web Design
- Service Design
Development
After-Service
- Ongoing Product Enhancement
- WordPress Web Hosting
- WordPress Maintenance
The Outcome
EB Pearls successfully delivered a modern and engaging website that satisfied Matrak’s needs and met the expectations of its users. The website’s outstanding user experience and design, coupled with standout visuals and call-to-action elements, effectively drive engagement and encourage users to utilize the Matrak platform.
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