The UDIA of NSW enlisted EB Pearls to thoughtfully redesign and develop the UDIA website and digital presence. EB Pearls was tasked for the following:
Both UDIA NSW and National both required an update of their existing websites to improve the user experience for both members and the general public. The main goal was to modernise the look and feel of both websites and make it easy for users to access a range of information and resources related to Urban Development.
Restructure of Information Architecture
The previous UDIA website was overloaded information – which was confusing for users. EB Pearls worked with stakeholders of UDIA to thoughtfully re-structure the information in a way that wouldn’t overwhelm users. This resulted in a much more cleaner and intuitive user interface.
Aesthetically pleasing and refreshed design
With our talented team of designers and dedicated UX team – EB Pearls worked together with the client to sensibly re-design the UDIA websites in a way that would bring it up to standard with modern design without overwhelming their long-time users.
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The UDIA Solution
The framework was designed to be modular, which allows complete flexibility for the client when creating new pages within UDIA.
Like all our engagements, we started with a kick-off workshop and had a discussion with the stakeholders of UDIA to understand what pain-points we were trying to address in a re-design
2. Strategy & Information Architecture
By researching and understanding competitors, we had a framework for discussion on how we could improve the information architecture of the website. This resulted in organising information and resources by departments on the website.
3. User Experience
Like creating a blueprint for a building – we created a wireframe for key pages that would demonstrate the proposed layout of the website – which we were able to test with stakeholders and users
Working within brand guidelines our talented design team crafted an engaging and pleasing UI design making it completely user-centric resulting in a flawlessly executed design
Liaising between our user experience, design and development team – we built out the front-end of the website to ensure it matches the beautiful designs we’ve produced. Our team work closely with the client to ensure they are confident in managing the intuitive backend.
6. Launching Live
The exciting part! After releasing the platform into the web, EB Pearls continuously works with stakeholders of UDIA to maintain and optimise the platform based on analytics and KPI’s.
EB Pearls and UDIA collaborated closely together to ensure the site was delivered as per the requirements with best UX practices. By thoughtful and considerate design choices, EB Pearls successfully evolved UDIA’s digital presence with a modern and classy feel.
What our clients say
We were very happy with all of the work undertaken during each phase of our new website production. All EB Pearls personnel were knowledgeable, approachable and helpful – we were also most impressed with the professionalism and responsiveness they demonstrated throughout the process.
EB Pearls does high-quality work in the allotted timeframe. They maintain clear and consistent communication, providing updates on key project components and listening to feedback. There are numerous different stages, processes, and statuses in our project which made the work very complicated, but EB Pearls worked it all out.
From design and implementation perspective, I never had to question EB Pearls’ ability twice. They were able to take my vision and translate that into a design that was well proportioned. Most importantly, they had a quality assurance phase at the end and were able to design and create the brand effectively. Our website looked professional once it was completed.
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