Responsive and Parallax Scrolling: Hottest Trends in Web Design and Development

Responsive and Parallax Scrolling: Hottest Trends in Web Design and Development

20 Aug 2013


Michael Signal

Responsive design and parallax scrolling are the hottest trends in the industry drawing the attention of every website owner and designer. Responsive design is widely being adopted in the web design and development field but now Parallax effects are also becoming a standard component of every designer’s responsive design toolkit. So, what are these actual and how can you benefit by adopting these technologies?

Responsive Design

Responsive web design refers to the automatic adaptation of the website to the user’s screen size regardless of the type of device it is being browsed on. The layout of the website changes while the content remains the same giving an outstanding user experience on different platforms like desktops, laptops, tablets, or Smartphones.

Best responsive web design includes these three technical features media queries, a flexible grid-based layout and flexible images and media. With the varying size and resolution of the desktop and mobile phones introduced in the market, the need for responsive design has been felt greatly.

Parallax Scrolling

It is a design technique that has become more and more popular lately. In simple language, Parallax scrolling creates the appearance of multiple layers of content that move across the screen at different speeds when the user scrolls up or down. When executed well, it creates a really amazing design that produces the feeling of movement and depth. With Parallax scrolling you give your site visitors something that captivates their senses from the very first when they land on your site. Some of the good reasons to use this are:

Engages and Entertains the User

Today’s web users really want to get involved and entertained. Parallax site looks awesome and it makes visitors spend more time on your site. When the page changes in a dramatic way, users will want to see what happens next, especially when it involves nice animation or surprise, it generates an extra level of interest to the website. It gives the visitor a unique graphical experience which introduces your brand in a better way.

You Get the SEO Advantage too!

It is said to be that Parallax designs are not SEO-friendly. But you have a solution for this, separate the content that is important for SEO into individual pages. A winning approach might be a hybrid approach by applying parallax scrolling designs on some pages while using regular designs for text-rich content. By doing this you can get the effect of parallax scrolling with a great user experience as well as a search engine-friendly website. Parallax design can show its true colours when applied to multi-page sites.

Guides a Visitor in a Systematic Way

Parallax provides an interesting way to deliver information. The visitors become a part of the screen as the page takes them on a mini journey. It guides a visitor through the content of your page and more important thing is that users can follow the action at their own pace, scrolling up and down to their desired content.

Better showcase of a product

Parallax effects can be used to show different products or multiple views of a single item allowing you to better showcase what you are selling.

Promote Your Call to Action

With parallax scrolling you can lead your site visitors to call to action.  A call to action, can be anything from a button or link to basic text or a graphic that is designed to guide the visitor to click on it and go ahead to the conversion funnel.

If you have not implemented these new technologies yet, now is the time. Just make sure you consult with a professional to achieve your needs and goals. ebPearls makes every effort to make sure that our clients get a design that is cost-effective and meets their goals. Our expert creative team develops a website in such a way that your site will display some Parallax effects and still stay Responsive helping your business in the long run. You get a design, which is flexible, interactive, visually pleasing and responds to users’ needs and preferences.


Michael is the creative brains of the company and he leads the UX and UI team at EB Pearls. He has experience of over 20 years in interaction design and have designed digital products for Fortune 50 companies all over the world.

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