8 Reasons Why you Need to Have a Responsive Website in 2018

The move towards responsive websites has been happening for a few years now. But in 2018, the need for a responsible design has gone from maybe to definitely. With devices coming in all shapes and sizes, and big data players actively telling people ‘make the web responsive’ there’s really no time to delay.

Simply put, responsive design is an approach to web design that ensures web pages render correctly and are optimised for a variety of devices and screen sizes. Responsive web design is necessary to make your website look good across all devices (smartphones, tablets and desktops). Still unsure why this is so important for your business? Read on to find out why you need to make your website responsive this year.

In 2016, 43.6 percent of all web traffic came from mobile phones, an 8.5 percent gain on the previous year. This information demonstrates a trend you’ve probably heard before. Mobile is taking over.

Google even has a ‘Mobile First Index’ which will roll out in early 2018. This index will prioritise mobile pages in search results. That means that if you want any chance of appearing on page 1 of Google, you will need to work on the mobile responsiveness of your site. So if you’re not on the responsive design bandwagon yet, it might be time to jump on. After all, mobile is just the beginning of the device revolution.

Without a great UX, your customers won’t engage with your website. Technology continues to push web properties to provide faster, better and more responsive engagements.

Responsive design is the solution to this. An experience that is comfortable for the user across multiple platforms. That feels familiar yet engaging. These are the hallmarks of a responsive website. With customer expectations so high, you want to provide the best UX in 2018.

Mobile usage isn’t going anywhere, and as the Internet of Things begins to play a more significant role in our lives, we’ll see even more devices and screens in different shapes and sizes.

Moving forward, it’s much more cost effective to have a responsive website that looks great on any device than it is to manage and deploy multiple versions of your website.

In 2018 there’s never been a better time to make sure your site looks as good on the desktop as it does on smart phone and home devices.

Your users will come to you through many different methods, and regular visitors will return on different devices. A responsive website provides that seamless user experience that is key to driving customer satisfaction with your product. If you’re an ecommerce store but your checkout process isn’t mobile friendly, you’ll have a hard time getting users to convert.

In 2018, your users will check your site on their phone, then continue when they’re in front

of their desktop, then maybe even on the couch on their tablet. Make their experience awesome across all devices with a responsive website.

A responsive website will improve your website SEO in a number of ways:

Better SEO means more organic traffic and interest customers. In 2018, competition for clicks is higher than ever, so it pays to start your responsive design today.

Google actually recommends using responsive design in their webmaster guidelines. What better testament to responsive design can you get?

In 2018 we’re seeing a trend towards bright colour use and bold fonts. These design trends help content stand out, particularly in collaboration with lots of negative space (i.e white space).

The rationale behind this trend is that these touches help capture your visitors attention quickly. After all, you only have a small amount of time to engage your visitor and keep them on your site. These design features need to translate well across all devices, signifying a doubling down on responsive design.

It’s amazing how quickly new ideas spread online. Responsive design is quickly becoming visible as the mark of a successful, trustworthy and on-trend website. By changing to responsive design now, you’re giving your web property the best chance to stand out from the crowd and make a great first impression.

By following responsive design principles you’re actually making your website easier to manage. That’s because:

This last point is important. We won’t ever see a return to ‘desktop’ style websites, but whatever the next big trend is, you can be it will grow out of responsive design, meaning your better positioned to catch the next wave as well.

With a decade of experience providing innovative digital solutions, EB Pearls is perfectly positioned to deliver your new, responsive website. Let us take the fuss out of web design and development for you. Our team of dedicated designers and engineers are highly experienced in creating beautiful, seamless websites that will delight your customers and have them coming back time and time again.

Talk to EB Pearls today and let us help you move into a responsive future.