Everything That You Need to Know About SEO and Web Design
22 Jul 2022Content
Table of Contents
When you build your website, you want to build it in a way that maximises search engines. And while you can do this via search engine optimization (SEO), people tend to forget that web design plays an important role when it comes to optimising your site for user searches. Now, this may be news to you as you may have previously believed that SEO and web design were not at all related but this couldn’t be further from the truth. If you want to learn more about how web design affects SEO, we’ve got just the thing for you. Here’s everything that you need to know about SEO and web design.
What Is SEO Web Design?
SEO web design is the process of designing and building a website that follows the best practices for ranking well on search engines. This includes optimising the website’s content, structure, and design for search engines.
Why Is Web Design Important?
Your company website may have a great design, but if none of its pages show up on the first page of search engine results, potential customers will have a hard time finding it. Although social media and pay-per-click advertising can help increase traffic to your website, it’s also important to find organic ways to get your website onto page one of the SERPs.
SEO web design can boost organic traffic. Organic traffic is any kind of traffic that comes from search engines without you having to pay for it. These are people who found your site after searching for something on Google and looking through the top options. The 10th result gets 2.5% of the clicks, so anything past the first page has terrible organic traffic. This is why you want to make your website as good as possible so you have a higher chance of ranking higher on SERPs.
Aside from organic traffic, SEO-oriented web design also tends to bring high-intent traffic to your site. People turn to Google when they have a specific question they want answered. If your page appears at the top of the search results with the answer they’re looking for, they’re likely to click through to your site. Even if they don’t convert right away, they’ll now be aware of your brand and be more likely to come back to you in the future if they have any other related questions. This top-of-mind brand awareness is invaluable for increasing conversions, and it all starts with making sure your website is optimised for search engine rankings.
Lastly, SEO web design improves the overall user experience. Good website SEO is necessary for any marketing campaign. It makes sure your website is running smoothly and is easy to get around, so visitors can find what they’re looking for. Google only wants to rank the best websites so its users have a good experience. So a site with a good ranking builds trust with the user and helps them find what they need.
We hope this article proves to be useful when it comes to helping you gain a better understanding of the important role that web design plays in SEO. As you can see, web design can have a significant impact on how well your website ranks on search engines. Be sure to keep everything you’ve learned here in mind so that you can make the most informed decisions for your website!
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