If you’re trying to get the best from your website, it all begins with the way that you build it. Sure, you can always make upgrades, but building your site with solid UX design in place creates a rock-solid foundation.
But what goes into good UX design? There are some core considerations you need to know.
Read on to learn the five most important UX design principles.
The Most Critical UX Design Principles
Engaging UX design is both an art and a science. However, you can stand out from the rest when you put the following five design principles to use:
1. Constantly Test and Gauge How Users Interact With Your Site
The user’s experience is your most important priority when creating a website. As such, take the time to consistently test your site and set up test groups to see how users respond to it.
There is always a gap between what you try to convey to your user when you design your site, and how your user actually receives that information. Testing the site consistently with the user in mind will bridge that gap.
2. Make Mobile a High Priority
In today’s world, you should always be mobile-first with your web design.
Regardless of what kind of business you run, you need mobile apps and a mobile-friendly website that is responsive and engaging.
Right now, close to 90 per cent of Australia’s population use smartphones and other mobile devices. By building a site that is easy to navigate and use on these devices, you’ll get more traffic and convert more business.
3. Put Some Effort Into the Landing Page
Your landing page needs to be the most engaging, easy to navigate, information-filled part of the site. It is the thesis statement for what your company is all about and why they should do business with you.
However, there is an artful balance between enticing the visitor and overloading them. Search for the best landing page design and make sure that all of the writing is high-quality and actionable.
4. Assume a Low Attention Span
The last thing you’ll want your website to do is overload your user with too much information.
Access to digital technologies around the clock causes a lot of distraction, so never assume that your user’s attention span will be high when they access your site.
Build the site in a way that converts the user to take an action and to further their conversation with you. Avoid the temptation to give your user too much information, too soon.
5. Keep it Simple
Finally, make sure that your website design is minimalist and functional. Avoid the temptation to clutter the site with too many photos or pages to click through.
The more straight forward your design is, the more effective you’ll be able to communicate with your user.
Create an Impressive and Engaging UX Design
These are the UX design principles that you need to keep in mind if you want to get the most from your website. Apply these tips for any website that you’re creating.
When you want the best professional design available, we are happy to help you out.
Take the time to contact us online or give us a call at 02 8880 7857.