Why Magento is The Best E-commerce Solution?
21 Oct 2013Content
Ecommerce is a business model that enables one to conduct business over the Internet, using any of the applications that rely on the Internet. Online business is obviously advantageous due to its 24-7 availability, global reach and efficient customer service.
The greatest part of e-commerce websites is that you can explore thousands of products and services, read about them in detail, and know the prices without actually visiting the stores. Nowadays people prefer shopping online simply with a mouse click, this has changed the face and pace of shopping. The cherry on top of the cake is that now shopping is possible anywhere, anytime with the arrival of smartphones and tablets.
Nowadays there are many open-source e-commerce platforms available but the popularity of the Magento platform is increasing day by day. Online businesses are migrating rapidly to Magento due to its rich feature and powerful inbuilt functionalities.
Here are 8 reasons to Choose Magento for your E-commerce Platform:
Open Source Platform
Magento is an open-source platform and can be downloaded for free. Since this is open-source software, developers can modify the source code and add features and functionality by creating or installing add-ons and plug-ins as per your business requirement.
Easier Site Management
Magento has the feature of handling multiple stores. You can even operate stores on multiple websites; Magento helps you to manage them from one admin panel. All the sales and customers can be managed from a single database. This saves a lot of time in placing orders and managing sales. It also has other features such as multi-language, multi-currency support, international support, product browsing, shipping, order management etc.
Magento can be moulded into whatever you want it to be. You have a small business or large enterprise; it can adapt to your small business requirement or your complicated and sophisticated requirements. Magento is highly scalable and flexible that can be customized to serve any business model. Store Owners can expand the platform up to their anticipation provided that they work with a Magento expert team.
When you use Magento, the products of your store can be displayed easily. That gives people a great buying experience. Effective layouts help people in site navigation hence helping to find out the things they are looking for quickly. Zoom-in capability, product reviews, and multiple images of a product are some of the features that make Magento user-friendly and inspire visitors to make buy and revisit the website.
Search Engine Optimization
If your website does not get traffic visits through search engines then you are not going to achieve a return on your investment. Search engines love Magento because it creates very clean URLs, tags and descriptions with keywords. This directly helps in sales and revenue generation. It also has powerful tools such as Up-Sells and Cross-Sells that encourage users to order more products.
Magento Supports Mobile Commerce
HTML5 capabilities are now being integrated into Magento Community and Enterprise editions. With this, Magento store owners can offer better mobile shopping experiences across multiple web browsers and devices, especially those millions of mobile devices that don’t have support for Flash.
An online store which has been developed using the Magento platform can include features like gesture-based controls, image scaling, use of both inbuilt audio and video capabilities drag and drop facilities for shopping carts etc.
Analytics and Reporting
With Magento, your online store is already associated with Google Analytics, Google Base and Google Checkout. This helps you to keep track of your site visitors. These tools give you reports on shopping cart abandonment, search terms used within your store, most viewed products, etc.
Security and Payment Option
Magento is a secure platform, the implementation of SSL security and dedicated IP is easy. Customers will buy from your Magento stores with a feeling of security. This is definitely helpful to increase the conversion rate. Magento provides different payment methods, this allows you to accept payments using different payment processors like PayPal, Authorize.net, Google etc. Customers can also pay through check/money orders, credit cards, purchase orders and many more.
ebPearls is a professional web design and web development company based in Surry Hills, Sydney. We specialize in the design and implementation of Magento web development. Our expert team of Magento developers designs your e-commerce websites making sure that they meet the demands of both customers and businesses. They are experts at delivering search engine-optimised e-commerce websites with increased traffic and an overwhelming conversion rate. So, do you want to take your business to the next level and give your customers a better shopping experience, Magento web development is the best solution?
This infographic was developed by our friends at Winbtc.net
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