5 Ways Mobile App Development Solutions Can Benefit SMEs

5 Ways Mobile App Development Solutions Can Benefit SMEs

01 Jul 2022


Khusbu Basnet

A few years back, small and mid-size enterprises (SMEs) just shied away from developing customised mobile apps. It was an era when large and established enterprises enjoyed dominance over the mobile platform.

As technology improved, what was once a far-off dream for SMEs has become a reality. Many companies have started taking advantage of the benefits, such as better customer service and cheaper online marketing.

These days, mobile app development companies have started guiding their clients to make the most of enterprise-grade mobile apps. Here we mention some important tips for startups and SMEs to get a high ROI from a tailored app solution.

Regarding SMEs, a significant chunk of their budget is spent on developing a mobile app. Therefore, these tips will remain handy to make the apps successful and grow their business through apps.

Here are five ways mobile app development solutions can benefit SMEs:

  1. Cost-Efficient Advertising

One of the significant obstacles SMEs face is the high cost of traditional marketing. The top-notch mobile app development services help deliver a lucrative return on investment (ROI) to the business.

A simple and user-friendly app can provide a great marketing platform to share updates and news related to the business.

Mobile apps make it easy to engage with customers and stay ahead of competitors. In other words, your customers are not just a number but a part of your network!

  1. Improved Customer Engagement

One of the significant benefits of mobile apps is an overall improvement in customer engagement. SMEs can improve customer service and retention rates by providing superior attention through the app. Also, there is an option to send push notifications to customers for exciting offers.

SMEs can also use mobile-app-based surveys to know their customer preferences and adapt their offerings accordingly. These surveys can boost customer retention rates and make them stay loyal to the brand.

  1. Boost Brand Authority

Mobile apps designed and built just for a brand can help the brand’s image. As more businesses make mobile device apps, they compete with each other by making their apps better marketing tools.

A mobile app that was made by a professional can give your business an edge over others and help you stay ahead of the competition. With a dedicated mobile app, your business can keep track of its customers and keep them up to date on the latest news and deals.

  1. Customisable App Development

When you decide to make a mobile app for your business, you should remember that an app is a powerful way to market your business. Building a mobile app isn’t enough; you must also focus on making it a hit with users.

Several companies that make mobile apps give you the option to get a solution that fits your needs and budget.

You can choose from app development platforms like Android, iOS, Windows, etc., and hire professionals to make the app. App development companies use many tools and strategic methods to get the most out of the apps.

  1. Reduce Costs and Time to Market

Mobile apps have become essential for small and medium-sized businesses because they are an excellent way to reach more customers. With a mobile app, you can stay in touch with your customers while you’re on the go, and they can access your services anytime.

With mobile apps, you can change your business’s growth by giving your customers more services. So, mobile app development solutions can save you time and money compared to starting from scratch when making a mobile app.


A mobile app can change how people think about your business. Also, the app can help increase sales through many different channels. Running a companion mobile app is a great way to market your business and boost sales, customer engagement, and your brand’s authority. Are you looking for the most professional mobile app development in Sydney? EB Pearls is an Australian digital business that provides eCommerce mobile app and web design services. Contact us right now!


Khusbu always has everyone's best interests in mind when managing projects. The delivery of projects managed by Khusbu are always of the highest quality. Her aspirations to build her business and grow those under her management strive her to become one of the best in class Project Managers.

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“We’re very happy with the results of EB Pearls’ work. Since its launch, the app has had over 7,000 downloads, with around 6,000 users completing the signup process in the first 6 weeks. ”

Giuseppe Saffioti
Giuseppe Saffioti

— Founder at Intro Dating