The mobile app is considered the lifeblood of the mobile ecosystem. But sometimes, iPhone app developers and Android app developers don’t really understand how it works. It not only manages to deliver informative and relevant experiences to users, but it can also make thousands of free applications and services possible, on a daily basis. In short, it revolutionises the way we know and understand traditional marketing practices.
The techniques used by mobile advertisers and publishers to promote certain products and services represent the core of the mobile app marketing industry. According to a recent survey from Kona Company, mobile search ads increased by 76% in 2014 while mobile banner ads grew 100%.
Why go mobile?
Mobile app advertising has become a necessary tool for marketers worldwide and is currently still on the rise. With mobile ad spend going over $100 billion worldwide by 2016, the future of mobile advertising seems to be heading in the right direction: up!
Here are some of the top advantages of embracing mobile advertising for your online business:
- it allows marketers to reach their target audience in an instant (it can be targeted to specific audiences)
- it is able to reduce costs in an effective way
- it allows marketers to reach customers during their time of need (when they are most interested in making a purchase)
- it provides higher engagement by using rich media formats
Is mobile app data collection transparent enough?
In an effort to make their ads as valuable as possible, some advertisers have begun to experiment with aggressive new techniques for delivering targeted mobile ads. Some of these strategies refer to the private user data that can be accessed and managed through mobile app devices.
In order to provide transparency and clarity, advertisers need to be aware of collecting valuable information such as location, social circles, communications records and browsing preferences.
As reported by a new Forensic report, advertisers lose over $850 million per year to invisible fraud within mobile apps.
It’s a mobile app world!
Considering the fact that mobile is growing faster than any other digital advertising format on the market, it is no wonder that the amount of money allocated to this booming industry continues to grow higher with each year.
Did you know: Mobile app install ads accounted for 30% of all mobile advertising revenue in 2014 and are expected to go over $6.8 billions by the end of 2019?
Mobile ads’ overall performance is expected to grow and reach each segment of ad formats, including: display, social, video and search.
Are in-app mobile ads the way to go?
It is estimated that in-app ads perform 11.4 times better than standard banner ads, leading to the conclusion that in-app ads can be as effective as search, according to a recent report by Appssavvy.
In-app advertising is prefered by the majority of developers mainly because it enables advertisers to target people with the right ad at the right time.
In other words, in-app advertising allows people to see the ads without actually paying for the apps, in a non-irritating pace.
Why are in-app mobile ads better?
- they provide interactive content without being annoying to the consumer
- they encourage interaction
- they allow consumers to have a greater control over the situation
What are the easiest steps to approach mobile advertising from an efficiency standpoint?
Every mobile developer should have a strategic plan of action when it comes to effective mobile app advertising.
The guidelines for this approach can be broken down into the following steps:
- Determine who your customers are
- Optimise your site for mobile
- Find the most popular ad spending form
- Learn from the success of others
- Choose your preferred mobile ad network
In conclusion, mobile app advertising is where the money is and only growing larger. If you want to learn more about the mobile advertising industry and how it can help you bolster your business, do not hesitate to contact us here.