Must-Have Mobile App Features

Must-Have Mobile App Features

29 Oct 2019


Binisha Sharma

Developing a mobile app can include many different components. Analytics and security can take a lot of your time, but more importantly, it’s the small things that will impress your users.

Making an app that lasts for a long time is easier said than done. Read on to learn about some of the best app features that will have users coming back again and again.

1. Personalisation

Users find value in anything that allows them to personalise their experience. In this fast-paced world, there is a limited amount of time to consume media, so every second is important.

People using apps want a high amount of control over what they can do with them. Preferences mean a lot and giving users the ability to add or subtract anything depending on how useful they find them goes a long way.

Even customisation such as colours, fonts or layout will give users a large degree of control and strengthen their ties to the said app.

2. Offers In Real-time

Scarcity and urgency are some of the largest triggers for driving sales online. If your app sits within the e-commerce realm, having real-time offers can be very useful and can add a lot of money to your bottom line.

In order to do this, it is vital to give enough information that makes users want to purchase while browsing inside of the app. Businesses should make sure that this information is accessible upfront, as they can lose conversions at the very last step. 

In addition to being thorough with such information, timing is important, as well as tailoring messages depending on the data of users, such as activity or location.

3. Off-Line Usage

Apps that are user-friendly are imperative to every developer. While the internet can bring a wealth of information and content to app users, it is also important for developers to make sure apps function as needed when off-line also.

There may be times when an app cannot access the internet – if an app is wholly reliant on online access, this can make the app worthless if this is unavailable. Having functional off-line features and content can make the user experience better even in less than ideal circumstances.

4. Feedback

Having some way of users to give you feedback is very important. This process should be quick and simple and could range from anything such as reporting bugs to offering ways to improve their experience.

Unfortunately, the option for giving feedback is often not executed very well. Making sure your users can accurately tell you what needs to be better can help you easily identify problems and also reassures users that their input matters.

Must-Have App Features

It shouldn’t be underestimated how important considering what features are going to be present when developing your app. The points included above should be mandatory and can lead to less engagement if not thought about when putting your app together.

There are also additional app features you may consider adding, such as speed and simplicity that can further boost functionality. Want to know more about how you can optimise your app’s reach? Take a look at right here!


Serving as the lead point of contact for all customer management matters, Binisha focuses on fostering a talented and innovative team of design. She acts as client advocate and works with teams to ensure that client needs are understood and satisfied to help improve the overall customer experience.

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