Skip to content
02 4005 0322
02 4005 0322
Let's Connect

Glossary

EB Pearls Glossary

Explore the language of innovation with our glossary, simplifying the core concepts of web design and app development.

A

Audience Targeting Strategies for Personalised App Marketing Campaigns

Audience targeting is the practice of identifying and reaching specific groups of users most likely to engage with your app. This selection is based on key characteristics such as demographics, ...

B

Backend Development: Secure, Scalable, Reliable App Solutions

Backend development refers to everything behind the scenes of your app — servers, databases, and the logic that powers user authentication, data handling, and integrations. It's the part users don’t ...

Beta Testing: Validating Features, UX, and Performance Before Launch

Beta testing is the stage where your nearly finished app is shared with a limited group of real users to test it in real-world conditions and gather feedback before launch. Why It Matters Beta ...

Blockchain Apps: Driving Secure, Transparent, Decentralised Innovation

Blockchain apps are digital applications that run on distributed ledger technology (DLT), commonly known as blockchain. Instead of relying on a centralised server, these apps store data across a ...

Browser Compatibility: Ensuring Smooth Cross-Platform App Experiences

Browser compatibility means ensuring your web or hybrid app works consistently across different browsers like Chrome, Safari, Firefox, and Edge without layout, functionality, or performance issues. ...

Business Model Canvas: Structuring Ideas, Strategy, and Value for Apps

The Business Model Canvas is a one-page planning tool that helps founders visually map out how their app will create, deliver, and capture value — from customers and revenue to operations and costs. ...

C

Call to Action: Driving User Engagement and Conversions in App Design

A Call to Action (CTA) is a prompt that tells users exactly what to do next — like “Sign up,” “Book now,” or “Get started.” It bridges intention and action. Why It Matters A well-crafted CTA is ...

Chatbots: Transforming App Interactions, Support, and User Engagement

Chatbots are software programs that simulate human conversation inside an app or website. They help users get answers, complete tasks, and interact with your brand 24/7—without requiring human ...

CMS: Managing App Content Efficiently for Scalability and Flexibility

A CMS (Content Management System) is a tool that lets you create, edit, and manage content on your app or website without needing to code. Why It Matters A CMS empowers non-technical teams to make ...

Code Review: Ensuring Quality, Security, and Best Practices in Apps

Code review is when developers check each other’s code to catch bugs, improve quality, and ensure everything works smoothly before going live. Why It Matters Ensures your app is stable and bug-free ...