Mobile & Web App Glossary for Founders (2)

EB Pearls Glossary

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App Launch Strategy: Steps, Marketing Tactics, and Best Practices

An App Launch Strategy is a comprehensive plan that outlines the steps and tactics a company will take to introduce and release a new mobile application to the market. It encompasses pre-launch, ...

App Maintenance: Importance, Costs, and Best Practices Explained

App Maintenance refers to the ongoing process of updating, optimizing, and improving a mobile or web application after its initial launch. This includes fixing bugs, enhancing performance, ensuring ...

App Market Research: Methods, Tools, and Best Practices Explained

App Market Research is the process of gathering, analyzing, and interpreting information about a target market, potential users, and the industry landscape to make informed decisions throughout the ...

App Marketing: Strategies, Trends, and Proven Tactics for Success

App marketing is the process of promoting your app to potential users before, during, and after launch. It includes everything from creating buzz to acquiring users and keeping them engaged. Why It ...

App Programming Languages: Top Choices, Benefits, and Use Cases

App programming languages are the coding languages developers use to build the features, functionality, and interface of an app. Different platforms (like iOS or Android) may require different ...

App Proof of Concept (PoC): Benefits, Process, and Key Examples

An app proof of concept (PoC) is a simple version or technical demo that shows your app idea is feasible. It helps validate that your concept can be built and function as intended—before you spend ...

App Prototype: Benefits, Process, and Best Practices Explained

An app prototype is an interactive model of your app’s design that shows how the user interface will look and behave. It lets you test user flows, navigation, and interactions before writing any ...

App Store Optimization (ASO): Strategies, Benefits, and Best Practices

App Store Optimization (ASO) is the process of improving your app’s visibility and conversion rate in app stores like the Apple App Store and Google Play Store — helping more people find, download, ...

App-Based Technology Business: Trends, Models, and Strategies

An app-based technology business is a company whose core product or service is delivered through a mobile or web app — whether it’s for booking, buying, learning, or interacting. The app is not just ...

Artificial Intelligence: Benefits, Use Cases, and Future Trends

Artificial Intelligence (AI) in app development refers to the ability of apps to mimic human intelligence — like learning from data, recognising patterns, or making decisions — to deliver smarter, ...