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Glossary

EB Pearls Glossary

Explore the language of innovation with our glossary, simplifying the core concepts of web design and app development.

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A/B Testing Explained: Methods, Key Benefits, and Best Practices

A/B testing is the practice of launching two versions of the same feature—screen, button, copy, or flow—at the same time and letting real users decide which one is better. One half of the audience ...

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Personas

Personas are fictional characters that represent specific segments of a product's target audience. They encapsulate the goals, behaviors, and pain points of real users, providing designers with a ...