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Scrum is an Agile project management framework that helps teams build products in short, focused cycles called sprints. It encourages regular feedback, continuous improvement, and rapid delivery of usable features.
Why It Matters
- Allows faster releases and quick iterations based on user feedback
- Reduces risk by delivering in smaller, manageable chunks
- Improves team communication and accountability
- Keeps projects aligned with real user needs and business goals
Use This Term When...
- You’re planning how the development team will manage tasks and timelines
- You want to release features regularly and gather feedback quickly
- You’re estimating project timelines or sprint deliverables
- You’re participating in standups, sprint reviews, or retrospectives
- You’re prioritising features or user stories for a product backlog
Real-World Example
In one of our projects, we used the Scrum framework to manage development in two-week sprints. Regular sprint planning, reviews, and retrospectives kept the team aligned, accelerated delivery, and ensured continuous feedback from stakeholders.
Founder Insight
Some founders expect Scrum to be a silver bullet. But its power lies in discipline — skipping ceremonies or ignoring feedback loops breaks the flow. Trust the process and stay involved at key points like sprint planning and demos.
Key Metrics / Concepts
- Sprint Velocity – How much work a team can complete in one sprint
- Burndown Chart – A visual that tracks progress during a sprint
- Sprint Retrospective – A meeting to reflect on what worked and what didn’t
- Definition of Done – Agreed criteria that determine when a task is complete
- Backlog Refinement – Regularly updating and prioritising work items
Tools & Technologies
- Jira – Used to manage sprints, tasks, and Scrum boards
- Trello – A visual project board helpful for smaller Scrum teams
- ClickUp / Asana – Combines task management with sprint workflows
- Miro – Used in sprint retrospectives or planning workshops
What’s Next / Future Trends
Scrum is evolving with automation, hybrid team setups, and AI-assisted planning. Tools are getting smarter at forecasting velocity, identifying blockers, and helping teams adapt in real time — especially in remote-first environments.
Related Terms
Agile Development – The broader methodology that Scrum is part of
Sprint – A short, time-boxed period of focused development work
Product Backlog – A prioritised list of features or tasks for the product
User Stories – Short descriptions of a feature from the user’s perspective
Team Review – Collaborative sessions to evaluate sprint outcomes
Helpful Videos / Articles / Pages
Blog: 2023 Scrum Australia conference participation
Blog: Agile Scrum Methodology for Successful Mobile App Project Development
Call to Action
Not sure if Scrum is the right approach for your product build? Book a discovery call with our team and we’ll walk you through the best fit for your project style.